In this Mastermind Online, Roland Ligtenberg and Googler Jordan Haugan discuss what Google Local Service Ads are and how your field service business can get started. Watch for expert advice on how you can increase your business’s reach with online marketing.
In some of our first Mastermind Online video series, join Alexa from Housecall Pro guide you through email marketing for your home service business. More people check their email now more than ever. If you’re not already emailing your customers for services and a personal touch, you’ll want to watch this series now. Here’s part 3 where Alexa sheds light on some of the things you should – and should not – do when it comes to email marketing for home service businesses.
In some of our first Mastermind Online video series, join Alexa from Housecall Pro guide you through email marketing for your home service business. More people check their email now more than ever. If you’re not already emailing your customers for services and a personal touch, you’ll want to watch this series now. Here’s part 2 where Alexa shares more about the art on what, when, and why you should email your customers.
In some of our first Mastermind Online video series, join Alexa from Housecall Pro guide you through email marketing for your home service business. More people check their email now more than ever. If you’re not already emailing your customers for services and a personal touch, you’ll want to watch this series now. Here’s part 1 where Alexa breaks down using an email management system to reach your customers today.
Daniel White ran and sold a successful insurance agency before starting his own moving company, Bigger Better Movers. In less than three years, he grew his company to ten guys in three trucks.
Daniel talks about how he set his business apart using tactics like simple, transparent pricing and deposit-free online booking. He promotes his key differentiator on his trucks, which all say “Oklahoma’s only flat-rate moving company.”
Watch more Protalks podcasts on YouTube
He explains it’s important to understand what your customers are looking for subconsciously: “It’s a level of psychology that a lot of people, from a sales standpoint, don’t understand. They don’t even know what drew them to make a specific purchasing decision.”
Daniel also discusses the decisions he has made to protect his customer and his team during COVID-19 pandemic. He has some particularly interesting and useful practices in place on how to run a moving company with social distancing.
Listen to JC talk to Daniel about all of this, as well as tips on hiring, working with a business coach, and more.
June 2, 2020 update quick update
The Johns Hopkins CSSE dashboard is reporting 6,340,811 confirmed cases, 378,359 deaths and 2,712,792 recovered. 1,830,066 million US cases and 106,120 deaths with 463,868 recovered as of 3:33pm June 2 2020.
About 7 in 10 Americans say they would get a coronavirus vaccine if immunizations were free and available to everyone, according to a new Washington Post-ABC News poll.
The Congressional Budget Office estimates the size of the U.S. economy will shrink by $7.9 trillion over the next decade because of fallout from the pandemic. The estimate comes as lawmakers in Washington are facing a decision on whether to extend emergency unemployment benefits for more than 25 million Americans.
If they don’t, it could create a “fiscal cliff” that could end or even reverse an economic rebound, experts say.
Congress does appear poised to approve changes to the Paycheck Protection Program, one of the core parts of the $2 trillion pandemic rescue package passed in March. The measure passed last Thursday in the House and still awaiting passage in the Senate would would:
The escalating protests across the United States could intensify a political standoff between the White House and Congress over whether to continue emergency economic assistance for millions of Americans.
Special Guest: Whitney Johnson
Whitney Johnson is the CEO of WLJ Advisors and one of the 50 leading business thinkers in the world as named by Thinkers50. She is an expert on helping high-growth organizations develop high-growth individuals. Whitney is an award-winning author, world-class keynote speaker, frequent lecturer for Harvard Business School’s Corporate Learning and an executive coach and advisor to CEOs.
Whitney, can you please tell us the story of how you got to where you are today and how you came up with personal disruption?
Studied music in college and after graduating moved to NYC where she was terrified. She had never stepped foot in a business environment before and her first job was a secretary on Wall Street. There she felt uncomfortable by the culture but eventually realized that she needed to follow the advice she heard other employees tell their clients on the phone. She had to put down her pompoms and disrupt herself.
What is the definition of personal disruption? Why is personal disruption more important than ever right now?
6 months ago Whitney and her daughter went to Peru to see Machu Picchu. While there they went on a hike where she became terrified of falling because the path narrowed and she lowered herself closer to the ground to make it through. THe guide said it’s never a problem, you are always learning.
This phrase encapsulates personal disruption, because so many of us feel like we are clinging to the side of the mountain and we need to get to the point where we say it’s not a problem, we are always learning.
Personal disruption comes from disruptive innovation, the ideas that a silly little thing can take over the world. Think about the car replacing horse and buggy or Netflix replacing Blockbuster. Personally we are both Netflix and Blockbuster. The big aha moment was realizing that disruption isn’t just about products or services or countries, but it’s about people
Learn, Leap, Repeat- this is a continual cycle of disrupting yourself
Because of COVID-19 we don’t have an option, we don’t have the choice like we usually do to choose whether or not you will disrupt yourself. We now have the opportunity to reset in a way we may never have again.
What is the S curve of learning framework and how do we figure out where we are on it?
The S curve helps us understand how we learn and grow.
Every time we start something new, you are at the bottom of the S. Growth will feel slow but knowing this helps prevent discouragement. At this stage you and your employees need support, encouragement, and fast feedback.
As you put in effort you excel into competence where you are engaged and this is the sweet spot. Here you and employees need focus, delegation and appreciation.
Once at the top of the S curve, you aren’t learning as fast as you did, starting to be bored or underwhelmed- this is the dilemma of personal disruption. Do you jump or not? At this point you need a challenge.
As a business owner you aren’t going to jump to a different business, but you can get a coach, take on a new project, pivot your business or offer new services where you can leverage your existing skills.
Bringing on employees brings them to the bottom of the S curve and you need to help them
If you are struggling with getting yourself to jump what are some suggestions for getting there?
We are more motivated by what we lose that by what we gain so rethink the situation. Rather than thinking about what you have to gain or the benefits of jumping, think instead about what will happen if you don’t.
If you don’t innovate and disrupt yourself you will get pushed aside by someone else or any other fear that will motivate you.
What are the 7 accelerants of personal disruption?
I’ve lived my life constantly taking risks and have learned a lot. I have learned that not everything makes you stronger, sometimes it kicks you in the behind. Sometimes the best advice is to pace yourself. What about burn out?
Went from myself to 8 employees within the last month. He has to get rid of a commercial account. How do I shake what I perceive to be a failure and come back from it?
What are your favorite books?
Where can you find Whitney? https://whitneyjohnson.com/
Do you feel like your business is missing something you just can’t quite put your finger on? Are you stuck wasting time managing specific areas of your business that other people could do?
Register for the Home Service Super Summit and learn how leading marketers and business owners streamline their processes and save time.
To really make this event amazing, Home Service Super Summit have partnered with GUINNESS WORLD RECORDS® to make this event an official record attempt!
The attempt is for the “Largest attendance for a virtual business conference in one week”.
Everyone who attends this event LIVE (virtually) during the 4 days, can be officially listed as a participant and even get a GUINNESS WORLD RECORDS® Certificate (with YOUR NAME on it) after the event is over and the award has been presented!
Housecall Pro shares the vision with the Home Service Super Summit that it is pivotal for home service businesses to continue to invest in learning and growing their business. The Home Service Super Summit gives home service professionals the platform to do so.
With that said, Housecall Pro is offering future customers who attend the Home Service Super Summit 50% off if they attend a demo and end up signing up.
The Home Service Super Summit Features:
Join 30,000 other business owners for the 2020 Home Service Super Summit and learn from the experts. Guest speakers will be sharing their secrets to saving time and money, all while growing their business in 2020.
You will learn topics like: Marketing, Admin and Leadership, Production and Sales.
The goal of the Home Service Super Summit is to help you take control of your business, maximize your profits, and do it all by learning from some of the best in the business.
The Home Service Super Summit is the largest-ever online event for home-service business owners. Over 40 speakers will share critical information to help service professionals grow their local businesses.
The Home Services Super Summit is exclusively designed for small-business owners of locally based home-service companies who want to grow and improve their business.
Industries that will attend…
Brooks Pettus, COO at Housecall Pro
Brooks Pettus’ career as an executive and entrepreneur has focused on customer acquisition and operational excellence at early to growth stage companies. He has taken a data-driven approach combined with a people-centric mindset to build successful organizations from the ground up, as well as improving existing teams and processes.
US and international experience including developing teams in the US, Germany and Ireland. Functional build out and optimization of Sales, as well as the Customer Success, People, Analytics and Ops silos of the business. My experience with team building extends to Marketing and Finance as well.
Executive level leadership experience is supported by strong organizational and communication skills. My approach to management is to co-author strategy, define goals, and then mentor leaders to help them better support their teams, and to, in turn, introduce leverage into the business.
Roland Ligtenberg, Co-Founder and SVP of Innovation & Growth at Housecall Pro
Roland Ligtenberg is passionate about finding scalable growth channels through relentless zero-to-one execution. He loves creating product growth loops while simultaneously building out operationally & CAC efficient sales and marketing teams. Housecall Pro is revolutionizing the SMB home services industry through a SaaS-enabled marketplace & mobile operating system. In under 4 years, 65,000+ home service professionals use the platform on average 7.25 hours a day to streamline and modernize their business through automation. Billions of dollars of home service work are transacted through the platform yearly.
Brandon Vaughn, CEO of CONQUER and Founder of the Home Service Super Summit
After growing his cleaning company from $8k per month to $450k per month in less than 6 years and being awarded the SBA Small Business Person of the Year for the state of Oregon in 2017, Brandon wanted to find a way to give back to the community that had given so much to him.
His charisma and desire to help people who are where he was ten years ago make him one of the most dynamic forces in the home services industry. Seeking to launch the home services industry into the 2020’s, Brandon Vaughn provides resources for anyone in the field to amplify their skills and increase their knowledge specifically in the area of systematization.
Frank Bourque, Award-Winning Hardscaper, Professional Speaker, Writer, Consultant and Entrepreneur
Frank is an award-winning hardscape professional, speaker, writer, consultant, and entrepreneur with an extensive background in business. After 20 years as a contractor and having owned and managed multiple multi-million dollar companies with over 100 employees to manage, Frank now coaches full time internationally and speaks at some of the largest conferences and contractor events throughout the US and Canada. He has been part of the speaker line-up and host at events such as Hardscape North America, GIE Expo, Landscape Ontario Congress – Hardscape Live, many more and is involved in over 80 industry events per year.
He also develops educational programs for many associations, including the Interlocking Concrete Pavement Institute, Landscape Ontario and more. Frank has written articles for Land 8, the Landscape Architect Network, Lawn & Landscapes and the Hardscape Magazine. He is also a certified ICPI & NCMA instructor, Certified Landscape Horticultural Technician and trains trainers across North America.
The Home Service Summit is spread out over four days, from June 11-14th, 2020.
Completely online!
Register for your free ticket here.
May 28th, 2020 Update
The Johns Hopkins CSSE dashboard is reporting 5,877,503 confirmed cases, 362,769 deaths and 2,464,595 recovered globally.1,734,986 million US cases and we have reached a grim milestone at 102,286 deaths and 399,991 recovered as of 1:08pm on May 29.
Special Guests: Mario Jaramillo from Rocket Lawyer
Tell us about yourself. What type of law do you practice?
I’ve been practicing law for 20 years and I went to USC Law School. This profession has progressed. I began with big firms, initially representing doctors, nurses, the medical profession defending them in cases. I’ve represented big and small companies and about 2 years in or so, I realized the long hour work style wasn’t working for me, so I created my own firm and that grew enormously.
Then I came across the legal plan world and met a group of awesome people at Rocket Lawyer, which is what I’m primarily associated with now. And together, we’ve built a pretty robust legal benefits plan for its members. We service all kinds of needs, we get from, you know, small mom and pop shops to established companies. The recent change in the law as to what constitutes an independent contractor versus an employee, and that’s confusing to a lot of people.
Initially I got in because my father was a chiropractor growing up and I was supposed to take over his practice. But I didn’t like the way attorneys were treating them. So I wanted to be on the flip side of it and be that attorney that treats people the way they should be treated.
How do laws get passed?
Speaking as a California attorney, laws can be voted on , you know we have elections, we have ballots and those ballots, depending on what’s being proposed. That could also be bills passed you know assembly bills is also the hot topic now. Also, what constitutes an independent contractor versus an employee, which is really what codified what’s called dynamics ruling.
Then there’s also laws that are created by what’s called case law. Example, superior court cases for your small claims, lawsuit stuff that’s filed in again in Superior Court that’s above small claims jurisdiction. That doesn’t create law. What creates law is when that stuff gets appealed. And the statutory law comes from ballads and assembly bill,
Are we required by law to provide PPE for employees? What can happen if small businesses don’t?
Yes, you are required by law to provide PPE for employees. For the most part of the general premise, you have to provide your employees with all the tools that they need to be able to conduct their work in a safe manner. If employees bring their own equipment that doesn’t meet certain standards by the state, then you don’t have a safe working environment and could fall into liability issues ranging from OSHA complaints.
What, from a legal perspective, do businesses owners need to be thinking about protecting their payment transactions now that cash is not encouraged to be used?
Nobody wants to touch cash now. You can never prevent s chargeback by merchant, and it just happens sometimes. There are no set laws on how a merchant is to determine whether or not that was a valid charge or not, every merchant service provider has their own policy on it.
So, you might have a situation where you’re doing everything that you want that was per the services to be provided. Everything was great. The agreed upon fee was paid, but you end up getting a chargeback. You should respond to disputes quickly, have proper documentation, and communicate. Have copies of text messages, emails, invoicing, and other information. Key terms and conditions is another defense for you. The terms and conditions should lay out all services performed. However, a merchant service company isn’t a judge or court, so they have their own policies and procedures. Unfortunately, at that point, you’re going to have to use a court of law.
Your cap in California is at $5,000 or less if you’re an individual providing personal services, then you could sue for up to $10,000 (but generally on business related matters).
Another important thing is to check with your merchant service provider and see if they require a copy of the driver’s license of the individual, or a copy of their credit card to be able to sustain a chargeback. Don’t just trust stuff like DocuSign.
Independent contractor vs. full time employee
There’s what’s called the ABC test. Let’s say, somebody to come in and handle calls for me on a part time basis 30 hours a week just to work on phone calls and that person wants to be paid as an independent contractor, then we sign an agreement. Conversely, if I were to hire someone to water my plants, that’s an independent contractor and not an essential part of my business.
The key element is can that person have their own corporate structure of their own. The other part is control. Are you controlling the work day of the individual? If you’re controlling the work they have, then that’s an employee regardless of how many hours they work. Some self licensed people might be exceptions.
Beware not to misclassify independent contractors. If both of us signed an independent contractor agreement and they agree they’re independent contractors and I agree. Isn’t that fine? No, it’s not. Not as a law, and that is an invalid agreement.
If that person gets injured and what happens is they make a workers comp claim and now the company doesn’t have workers comp insurance. Your business might receive a giant bill in the end.
If I hire my daughter to work for my business, do I need to pay worker’s compensation for her, or should I hire her as a 1099?
Family members are exempt. The policy is different behind a family and a family business where the family works together. You still need to provide PPEs to keep the work environment safe.
Can you do an individual worker’s comp plan for the IC?
Depending on the insurance, and make sure that it’s truly an independent contractor and that it meets the criteria. You’d have to talk to your workers comp insurance company and see if they do cover that
What liability do I have to customers?
Have the proper protocol put into place. Make sure your employees are sent into a safe environment. When you’re speaking with somebody on the phone, or you have reason to know that that person could possibly be sick and you’re sending somebody over there to perform a service. If you’re not essential, you’re conducting business when you shouldn’t be, and that just screams liability all over it.
What’s the most effective but inexpensive way to collect past due invoices from commercial and residential customers? Is it better to have a local lawyer for these collections or go through a collection agency?
The more you explain early on and set expectations for your customers, the easier it might be to collect invoices. Whether you should get a lawyer to collect payment might have to do with the amount you’re owed. It might be hard to hire a lawyer for these cases, a person can file bankruptcy, you can get a judgment, but they don’t pay it. And now you got to go chase them or chase their assets.
If the amount is not significant, maybe as for small claims assistance through a service like Rocket Lawyer.
Is there a legal document about photo/media and or likeness and testimonials agreement to use them in marketing; website, social media, etc?
There is a template from Rocket Lawyer if you want to look for something that involves licensing or granting of rights.
What can business owners require from their employees to make them sign some sort of work release form?
You can waive liability for your independent contractors that can be a bit different, but not for your employees. You have to provide a safe work environment.
What if employees won’t come back to work?
If they don’t come back to work and it’s not for a protected reason such as something that’s protected under The Family Medical Leave Act or something similar because they got to take care of someone that’s sick with COVID-19 or they have a situation where schools are closed so they have to take care of kids, things of that nature are protected either on the state of federal level.
If you’re able to provide a safe working environment compliant with state and federal guidelines and they choose not to come back and it’s an abandonment, a position.
How are you able to give out company shares? Can you do it with an LLC or does it have to be a C Corp or S Corp?
Be careful of what you wish for because if an employee becomes a co-owner and if the employee doesn’t perform well, they still own part of the company even if they’re fired. Prevent them going to competitive industries or companies or what have you, typically what I’ve seen people do there is you can create a bonus structure. You don’t have to give them ownership. Also, outline these things in the employee handbook.
If a property owner has dangerous or illegal plumbing/HVAC/electrical issues, and companies do minor repairs but refuses to fix the dangerous items, are businesses liable for the outcomes?
Yes, you can still have liability, but you should make sure you are properly insured for your business. In case something goes wrong, you want your insurance company to come in and pay for attorney fees.
Don’t copy and paste contracts
I understand that when people are in the same industry, they tend to borrow each other’s contracts and then use it and modify it for their own use. What ends up happening is that it gets diluted time and time again. The document might not even make legal sense anymore. It’s important to have your attorneys review your documents.
One of my contractors just got the PPE and one of his techs just quit, what should he do once he loses it?
There should be outlined in their certain terms and conditions as to how you can use that money for payroll and employment related purposes to make it a forgivable loan or what have you. You might still need that money for other things such as rent, overhead, and other business related expenses. But again, you have to look at those line items to see how you could qualify. I suggest you talk to your CPA or accountant.
I did work for another company years ago and never charged them (it was a large sum of money), what can I do to take them to court?
If you have something in writing. It’s called breach of contract would be a breach of contract issue for non payment.
The Johns Hopkins CSSE dashboard is reporting 5,549,131 confirmed cases, 348,302 deaths and 2,269,868 recovered globally.
1,672,714 million US cases and 98,636 deaths and 379,157 recovered as of 11:32am on May 26.
Daily COVID-19 deaths in the United States are generally on the decline.
Brazil surpassed Russia and is now #2 globally in terms of cumulative confirmed cases. Brazil’s daily incidence is also second to only the United States, and if the current trends continue, it could become #1 globally in the coming days.
US IMPOSES TRAVEL RESTRICTIONS FOR BRAZIL
In response to the recent acceleration of Brazil’s COVID-19 epidemic, US President Donald Trump imposed travel restrictions on Brazil. The order restricts entry for arriving travelers with travel to Brazil in the past 14 days.
The New York Times continues to track state-level COVID-19 incidence, with a focus on state policies regarding social distancing. A number of states began to relax social distancing measures—including resuming operations at restaurants, retail stores, and barbershops/salons—at the end of April/early May. After several weeks of increased activity, several of them appear to be experiencing a continued increase in daily incidence. These states include: Alabama, Arizona, Arkansas, Florida, North Carolina, North Dakota, and Texas. Following numerous reports of large gatherings at beaches and other locations over the Memorial Day holiday weekend , with many people appearing to relax social distancing steps, we will continue to monitor state-level incidence trends for signals of increased community transmission.
NHL PLAYOFFS
The National Hockey League (NHL; US) is moving forward with tentative plans to resume the 2019-20 season. League and player representatives collaborated to develop a modified format that would enable the season to resume. Player representatives from each team recently voted in favor of a plan that would resume the season with the playoffs—expanding from 16 to 24 teams—with seeding based on the standings when the season was suspended in March. The exact format may change, and the timeline has not yet been determined. Notably, this agreement does not constitute a commitment to resume play; however, it provides a framework under which the NHL season could resume, if the league determines that it is safe to do so.
Special Guests: Christy and Kindra from Housecall Pro
What’s your experience with marketing and email marketing specifically?
My experience with email marketing started at Housecall Pro, learning as she went along
Past year or so, just started doing it at Housecall Pro and you learn the fastest when you make mistakes
FB ads are cool, search ads are cool, but why should email marketing still be a part of a home service business’s marketing strategy?
Email is not dead. 99% of homeowners check their email everyday. – get your customer’s email address at every opportunity. There will always be customers that don’t use it, etc, but you should make it a habit to ask for your customer’s email address when collecting info. Don’t forget the most important part of your marketing is your current customers
You already have your current customers information so reach out to them
So let’s start with the don’ts – what are the first things that come to mind when talking about what NOT to do with email marketing?
Do not be spammy- this is the big one. It’s easy to get carried away since it’s a cheap form of marketing but it is easy to annoy your customer. Make sure that it is valuable and that you are sending the right message to the right person
All capitalization in subject line- people and spam detectors think it’s spam
Email service providers have words that can be triggered as spam, so make sure your email subject lines do not have these words. Exclamation marks are a common red flag for spam filters.
https://emailcopychecker.com/ is basic tool you can use to check your email content before sending or , glockapps if you need something fancier
What about what they SHOULD do?
Put yourself in your customer’s shoes before you send any emails out to your customers
Make sure you get your customers permission before sending them an email. Great way to start is through creating a newsletter. Let customers sign up on your website
If collected email for invoices through HOusecall Pro, can you send them email marketing messages? Yes, they are an existing customer and someone you have a relationship with. The first message cannot be marketing though, it needs to be their invoice. In Canada, the rules are different and you will want to explicitly get permission from your customers that they opt in to your emails.
Be original and personal and make sure what you’re sending is relevant to the person opening that email.
Think about timing- make sure your email is relevant. For example, a thank you email should go out no later than one week after you did the work for the customer.
Housecall Pro helps with tags to know who your audience is
Make sure that you are testing subject lines and you can always adjust and try something different
MailChimp and Constant Contact lets you send an email to a smaller group of your customers to run a few subject lines and then their software will identify the subject line that drew the most engagement and then send that one out to the rest of your customer list
Don’t be afraid to start with the not so great subject line first, because you will learn from it
Email should not be your only marketing channel but one of your marketing strategies in combination with others.
100 Email Subject Lines That Work
Now that we know the do’s and don’ts, let’s talk about HOW to do it? What is your process for creating an email marketing campaign?
As a pro, where do I start with all of this? What is your advice here?
What tools can our pros use?
What are some other types of emails to send?
What is the best email subject line you have ever read?
GIF or Emojis? Yay or nay
How to think about the timing of email marketing?
Start off slow. It depends on your goal, make sure your emails have a purpose. Don’t send an email just to send an email.
Look at your open rates and click through rates to see what is working/not working are customers finding what you are sending valuable
Questions from The Audience
Watch more Home Updates on YouTube.
Download the Top 10 Advice from tonight’s Home Services update with Jack Carr.
The Johns Hopkins CSSE dashboard is reporting 4,889,287 globe cases with 322,683 lives lost and 1,679,155 recovered.
In the US we are at 1,525,367 million US cases and 91,730 deaths with 289,392 recovered as of 1:30pm on May 19. I am not looking forward to reporting 1000,000 US deaths.
President Donald Trump shared yesterday that he has been taking a daily dose of hydroxychloroquine for the past few weeks.
President Trump’s physician issued a statement that suggests that he prescribed the treatment, citing its “potential benefit,” but it does not explicitly state that the President is taking the drug due to recent news about potential COVID-19 exposures within White House staff. The announcement prompted a response from health experts warning that the drug has not yet demonstrated effectiveness in treating or preventing COVID-19 and that it does have potentially severe adverse effects.
Many US states are beginning to relax social distancing measures in an attempt to return to modified forms of business. California Governor Gavin Newsom announced an update to California’s plan that could potentially allow counties to move more quickly in their efforts to relax social distancing. Perhaps the most substantial change lies in criteria for moving into State 2. The updated requirements shift away from COVID-19 incidence and focus more on the impacts to healthcare systems. The new criteria require counties to have “stable/decreasing” COVID-19 hospitalizations—that is to say, less than a 5% daily increase—or no more than 20 total hospitalized COVID-19 patients over the previous 2 weeks.
In Texas, which has also moved into its second phase of relaxing social distancing, some parts of the state, including El Paso, will reportedly face a delayed timeline. Texas Governor Greg Abbott announced that the delay was in response to an elevated burden on local health systems that would not be able to handle a surge in the event of increased transmission. Currently, these counties are scheduled to enter Phase 2 on May 29, a week behind the original timeline. The announcement was reportedly a result of a request by local officials to be temporarily exempted from the statewide changes in Texas. Overall, while businesses in many parts of the country are reopening as social distancing measures are relaxed, some consumers may not be quite ready to return. Perceived risk of COVID-19 is still high in many communities, and consumers—and potentially workers as well—may not yet feel it is safe enough to resume normal activities, even with some social distancing measures remaining in place.
There is this hard-fought reputation about Navy SEALs as being tough, disciplined, and team-focused. What do you think makes your fellow SEALS so unique?
What about you, do you have a superpower?
One thing really stood out from your podcast with Joe Rogan and it was this idea that your whole life, even when you were going downrange, you never wasted time watching a movie or playing video games. We talk about the Learner Mindset, or investing in your skills, your mind every day, And it sounds like you were living that before and during your time in the military – can talk a little bit about your mindset, about studying your craft?
What have been your biggest challenges about starting your own business, as an author?
You mentioned that you consider yourself a small business owner. Our whole audience is SMB. You recently launched your new book “Savage Son” and all of a sudden b/c of Covid-19 your typical promotional approach, tour, signings etc got pulled out from under you. Your training seems to have taught you to always improve your position in the middle of a firefight, do you liken our approach to your book promotion to that spirit?
Let’s switch gears for a minute and talk about reviews. You have videos and countless posts dedicated to this. As an author and small business owner you are under constant criticism. Its especially tough to read negative reviews when your business and brand are so closely tied to who you are. Its the same for our pros. Can you please share your mindset when it comes to reviews and more specifically dealing with negative reviews?
Lighting Round on Preferences
From “secret sauce” to finding opportunity in chaos, you’ll want to download these 10 pieces of advice from Navy Seal, and best-selling author, Jack Carr.
Legal disclaimer
Housecall Pro is offering the Coronavirus Evening Update for Home Service Businesses for informational purposes only and to foster thoughtful communication and discussion regarding the COVID-19 pandemic; Housecall Pro is not offering advisory services or otherwise advising or representing any members of the group invited to participate. Housecall Pro is not offering legal, medical or other professional advice in the Coronavirus Evening Update and makes no representations or warranties regarding the content of the Coronavirus Evening Update. Participants should obtain independent advice relating to their businesses and their particular circumstances.
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