Tips for a plumbing business running online ads

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If you’re running a plumbing company, you already know many people are ready to hire a contractor today and your business depends on getting their attention. 

Here’s the challenge, though. You’re spread thin as it is and may not have gone to business school. 

Keep things simple and go where almost all of your potential customers are searching when they need plumbing services: Google and social media platforms. 

Below, we’ll explain why and how you should be advertising on Google Local Services, Facebook and NextDoor.

Top sites to earn high-quality plumbing leads

Google Local Services

With Local Services by Google, you have the ability to advertise your business on Google and receive leads directly from potential customers. Local Services Ads appear at the top of Google Search results, which sets it apart from other Google advertising products. 

Watch the webinar below to learn everything there is to know about Local Services Ads or check out our detailed article on How to Get More Bookings from Google’s Local Services Ads

Social Media (Facebook & NextDoor) 

In this article, we’re not going to cover paid ads on Facebook or NextDoor. Instead, we’re going to talk about a free advertising strategy for social networks. 

Word of mouth makes up a large percentage of new business for many home service companies. But that referral engine takes work to get going. Start simple and have an office worker recommend your services in their free time to build brand awareness. 

For NextDoor, the person recommending your company does need to live within your service area. And on Facebook, that person can join local Group Pages where recommending small businesses is common. Your ideal customers are there and this advertising approach only costs time. 

Other points to keep in mind:

  • Provide an amazing customer experience, and past customers will begin referring you on these sites too.
  • If you’re not already using Yelp or other directory sites, hold off for now. They are more complex and take some know how to see positive results
  • Stay on top of online reviews. Potential customers often check them before booking. 
  • Offer online booking on your plumbing website, if you don’t already. You can show services, pricing, and your calendar using Housecall Pro.

Final thoughts on online ads for plumbers

Remember, keep it simple to start.

Forget about all those terms thrown around like digital marketing, PPC, search engine optimization (SEO), paid ads, marketing plan, content marketing, email marketing.

While it’s not exactly rocket science, getting advertising right for your plumbing business just takes some thought and effort to nail it and bring in those new customers. Start small and you can still see success too.

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