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TradeWire #46: A $450M bet on the trades, a new Makita drill, and Yelp meets ChatGPT

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A home service pro working alongside home service news headlines from Issue 45 of Housecall Pro's newsletter, Tradewire.

BlackRock, Ford, Google, and Carhartt teamed up to invest $450 million in the future of the trades. Makita dropped a new 3-speed driver drill for its 40V max XGT lineup. And ChatGPT can now surface Yelp reviews—with a “Request a Quote” feature coming soon.

Plus, find a Trades Thursday event near you, beat the heat with smart jobsite tips, save $189 on a Milwaukee M18 combo kit, and check out Dunkin’s massive coffee bucket.

P.S. Curious what your business is actually worth? Get your free valuation in about 2 minutes.

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Industry news

BlackRock, Ford, Google & Carhartt bet big on the trades

Four industry heavyweights are teaming up to put $450 million behind the trades. The Alliance for America’s Skilled Trades will expand apprenticeships and training across 30 states as the U.S. stares down an estimated shortage of 2.1 million skilled workers by 2030.

Get the full story

Makita drops a new 3-speed driver drill

Already running XGT tools? Here’s another option to round out the kit. Makita added a new 3-speed driver drill to its 40V max XGT lineup. More speed settings mean more control, whether you’re drilling, driving, or tackling tougher jobs.

Check out the drill

Yelp brings reviews to ChatGPT

Good reviews won’t just help you rank on Yelp. They could help win jobs inside ChatGPT, too. Thanks to a new partnership with OpenAI, ChatGPT can now surface Yelp ratings and reviews—and a “Request a Quote” feature is on the way soon.

See what it could mean for your leads

Got a company name people don’t forget?

Housecall Pro is looking for the Top 50 Unforgettable Home Service Brand Names. Throw your hat in the ring for a chance to win a $1,000 Visa gift card, a social media feature, plus some well-earned bragging rights.

Submit your company name by 8/16

Champion the trades

Stories, shop talk, and field-tested tips, backing millions of Pros who keep the world running.

The biggest day in the trades is coming this fall

On October 1, Trades Thursday is bringing Pros together across the country. Join a regional hub event in 15+ cities for expert sessions, free professional headshots, Milwaukee Tool giveaways, food, and drinks—or find a local meetup near you for a laid-back hang with fellow Pros over coffee or a cold one. Free to attend.

Find my event

Pro perks

  • Home Depot — Score $189 off a Milwaukee M18 Cordless Hammer Drill and Impact Driver Combo Kit.
  • The Tool Nut — Save $100 on a DEWALT Power Detect Brushless Reciprocating Saw.
  • Wolverine — Get free shipping on orders of $75+ with Wolverine Rewards.

Curious what your shop is worth?

Get your free business valuation in minutes + a personalized growth plan.

See my number

Stay compliant

Beat the heat—free training for your crew

J.J. Keller’s free Heat Illness and Injury Prevention course teaches your crew how to spot the warning signs of heat stress and respond before it becomes an emergency.

Get the training

Recs

3 picks worth the click

  • Binge a show about the trades — Bring Back the Trades is streaming on HBO Max, following real tradespeople on the job and shining a spotlight on skilled work.
  • Skip the Big Gulp — Dunkin’s viral 48-ounce iced coffee buckets are back nationwide for $12.99. Enough caffeine to power through.
  • Nominate a top plumber — Plumbing & Mechanical is looking for the Top 40 Under 40 plumbers. Know one who’s crushing it? Nominations close August 10.

Job size snapshot

How are tickets trending in the trades? Watch this spot for how average job sizes compare to last year—what’s up, what’s down, and where the money’s moving.

Average job size change by industry:

  • Carpet Cleaning: 7%
  • Electrical: 5%
  • Garage: 6%
  • General Contractor: 5%
  • Handyman: 3%
  • Home Cleaning: 5%
  • HVAC: 4%
  • Plumbing: 7%
  • Other: 7%

This chart tracks average revenue per job across key trades using data from Housecall Pro businesses. We compare the past 28 days to the same period last year to spot trends in job size. Data includes all payment types (credit card, ACH, loans, cash, etc.), excluding service agreements.


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Last Posted August, 2026
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.
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