Business Valuation Calculator

We use the same formula buyers use for owner-operated businesses: a multiple of your SDE (Seller’s Discretionary Earnings). SDE is your net profit plus what you pay yourself, plus standard owner benefits. It’s the standard for businesses under $5M because a buyer is paying for the earnings the owner actually takes home. Your industry, team size, recurring revenue, and financials shape the multiple.

Have last year’s numbers handy: revenue, net profit, what you pay yourself, team size, and how much of your revenue is recurring. That’s enough to generate your valuation, your peer comparison, and your growth plan. Most Pros finish in under two minutes.

Yes. No credit card. You get your valuation, your peer comparison, and your personalized growth plan at no cost.

It’s a solid estimate based on the same inputs a buyer or broker would start with. Think of it as your baseline, not a binding offer. For a formal valuation, work with a CPA or business broker. This tool gets you a credible number in two minutes, plus the context to understand it.

You might still have stronger earnings than you think. SDE adds your owner salary and benefits back to net profit, so businesses that look thin on the books often come out healthier once those are counted. Your results will reflect that, and your growth plan will show the moves most likely to build from here.

After your valuation, you’ll see how your business stacks up against Pros in your industry and size range. Revenue, margins, recurring revenue %, and valuation multiple. You’ll know where you’re ahead and where there’s room to close the gap.

A short list of personalized moves based on your numbers, each with an estimated dollar impact on your valuation. Common ones: grow recurring revenue, tighten overhead, raise prices, or build a team that can run the business without you. You’ll see which moves matter most for your business.

Absolutely. You can use it to track growth, set goals, and see which levers move your numbers the most. Your valuation is one of the clearest scoreboards to run your business by.

Your inputs are used to calculate your valuation and personalize your growth plan. We don’t share your numbers with anyone. See our privacy policy for full details.

Public home service business sales across the U.S. over the past five years.

This estimate reflects the middle of the market. Well-run businesses with recurring revenue, a strong team, or management depth may sell above these benchmarks.

No — this is a directional estimate, not a formal appraisal. For a definitive number, consult a professional.