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As the former CEO of Boeing Commercial Airplanes and Ford Motors, Alan Mulally has helped pull two major companies through intense times in recent U.S. history. He helped Boeing restore American’s trust in flying after the 9/11 attacks. And under his leadership, Ford Motors became the only major American car company to avoid a bailout during the 2008 recession. This was after helping the company return to profitability following a $17 million deficit.

A true measure of Mulally’s leadership, all of this work was done while increasing employee satisfaction. When Mulally joined Ford, employee satisfaction was at just 42% and when he left, it was at 91%.

Everything that Mulally implemented at Boeing and Ford to achieve these successes can be scaled down and applied to a home service company of any size. 

At the heart of Mulally’s effort has been a management system that encourages all stakeholders of a company to work together. In this podcast, he goes over a list of ten principles and practices that make up this system, and he talks about how home service companies can implement them.

Protalks: Changing Boeing & Ford with Alan Mulally

In this writeup, we skip around to present you some of the highlights of the podcast. We’ve also included the whole interview for you to stream.

1. Meet weekly to review business goals and actions [13:23]

Mulally led Ford in weekly two-hour “business plan review” meetings that included leadership teams from across all the different divisions of the companies internationally. Within these two hours, each leader would briefly explain what they were working on and how it was going. 

These weekly meetings created transparency and accountability that led to more stability across the company. Mulally believes that these kinds of meetings work across businesses of all sizes and encourage everyone to strive for the same vision.

2. Everyone is included in creating and implementing the plan [12:46]

Mulally stressed that it’s important to get the feedback of all stakeholders of the business, including your customers and employees: everyone that has a good reason to want the business to be successful.

“Everyone knows the plan. Everyone knows the status … This is very rare in business today,” he explained. While your customers don’t need to be included in weekly meetings, including their input into your company’s vision can be extremely useful.

3. Encourage honesty [14:28]

Mulally implemented a color-coding system for each element of the business plan that they would review weekly. Green meant everything was going according to plan. Yellow meant there was an issue but they had a solution. Red meant there was a new issue and they were working on finding a solution. 

When Mulally rolled out the color-coded system, nobody wanted to be open about problems. They were afraid if they brought up an issue (showed a red), they’d get fired. But when they learned that Mulally responded positively to this honest problem-solving, they began to be more open. A few weeks after someone announced their first red, he explained, instead of seeing all green, the plan looked like a rainbow. “Everybody knew why we were losing $17 billion now. And now we could go to work to create a viable company.” [35:08]

Responding positively to challenges and issues created a company that could talk openly about them and resolve them.

4. Make work enjoyable [23:12]

“In today’s world, it’s going to continue to be very competitive in every business. And so having people that really want to be there and really are joining it and feel appreciated and respected and loved is going, I think is going to be the differentiator in business going forward,” Mulally explained.

That rise in employee satisfaction we referred to earlier, Mulally believes it is the result of people finding satisfaction in their work: “Because people knew what they were doing. They were contributing, they were proud of it … and they felt loved themselves.

5. Don’t expect linear growth [26:36]

When you understand that business is going to go up and down, you learn to “expect the unexpected and expect to deal with it.” Mulally explained that not expecting linear growth is part of the mindset that can keep businesses moving forward through difficult times.

He went on to say that you should encourage your entire team to have this attitude “so they’re not going to get down during a tough time, just like what we’re going through now. They’re going to work together to find solutions so that we can turn it around and get going again.”

Keep your team inspired by bringing them in on a business plan that extends out a couple of years. Help them see the vision for the company and see their part in it. Give everyone a say. “In the meeting,” he explained, “everybody on the team will not only go through their plan and the status, but they’ll also go through their view of the business environment.”

Giving your team a chance to offer their feedback on their work environment can keep them satisfied, loyal, and ready to grow with your business.

6. Live your life [38:15]

Mulally managed all of this while raising five kids. He even implemented a form of the weekly business review with his family! Mulally gave his advice for how to maintain a work/life balance. [45:19] His advice is to see it all as one life. He recommends looking at your calendar every morning and every night and writing down all the elements of your life, such as family life, work-life, community life, etc. Jot down the things that are important and make sure you have activities associated with your priorities. 

“Just make sure that those things are included in your calendar, you’re going to have an integrated life,” he explained. “That’ll be your one life, but what you don’t want to do is compartmentalize them and then try to work one separately from the other. I don’t know how you would ever be able to pay attention to all the things that you think are important.”

Resources mentioned in this episode


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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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Spending too much time on admin work?

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Starting a new business isn’t for the faint of heart… or for the impatient. In fact, most new businesses aren’t profitable for about three years. But just because you’re not raking in piles of cash doesn’t mean you have to be bleeding it. The first goal toward turning a profit is breaking even. It may not sound as exciting as a free trip to Hawaii, but the moment you break even is actually a big milestone for your business.

The basic current assets formula is: Fixed Costs / (Price – Variable Costs).

But, before you calculate your current assets, here’s everything you need to know.

What is a break even point?

Put plainly, your breaking even point (BEP) is when your sales are exactly covering your expenses. But calculating the BEP isn’t as simple as it sounds. You must take into account all of your expenditures, both fixed and variable, and do some calculations about profit per unit. Here is a 4-step plan for how to calculate the break even point for your business.

Step 1: Add Up Fixed Costs

The fixed costs are the easiest part of your break even point calculation. These are the expenses that remain predictable each month/period. That being said, it’s easy to leave something out of your calculations if you’re not careful. Here is a list of common expenses that will comprise your fixed costs:

  • Rent. The costs associated with leasing your office, warehouse, and/or retail spaces makes up a huge percentage of your fixed costs.
  • Salaries. Executive salaries are likely to remain fixed for the first few years of operation.
  • Property taxes. If you own any property associated with your business, don’t forget to factor in these annual taxes.
  • Depreciation of assets. The depreciation of an asset, from a vehicle to a building, is also considered a fixed cost.
  • Insurance. Regular insurance payments are unlikely to fluctuate significantly from month to month, so put them in the fixed cost category.

Step 2: Track the Price of Your Services

The next step is to establish a baseline for the price of your services. The price of your services will vary depending on whether you’re charging per hour, using a fixed rate, or a mix of the two. Regardless of how you charge, in order to figure out your break-even point, figure out what your average price per job is. Note: your prices will likely change as you determine your target profit formula.

If you’re just starting out, you can estimate this and come back later and change it accordingly. Run this calculation using different figures to see how many jobs you’d need to break even at various prices.

If you’ve been in operations for a while, take all of your jobs over a month or three-month or twelve-month period (the longer the better) and find the average.

Step 3: Identify Variable Costs

On to the variable costs. These are the costs associated with individual jobs. Common variable costs include:

  • Additional Labor costs. These additional labor costs would be any person-related expenses you don’t factor into your monthly overhead, such as hiring subcontractors, paying overtime fees, etc.
  • Materials. Materials used on the job. Equipment. Any new equipment you need to buy to complete the job, repairs to equipment, etc.

Once again, average your variable cost per job.

Step 4: Run the Formula for Your Break Even Point

Now you have all of the necessary elements on hand to calculate a break even point. The basic formula is: Fixed Costs / (Price – Variable Costs). The second part of the equation is also called the contribution margin because it represents the dollar amount each unit contributes toward fixed costs. 

Say your fixed costs (rent, salaries, insurance, etc.) are $100,000 per year. The average price of your services is $600 per job. Now let’s say your variable costs (materials, factory labor, etc.) break down to $200 per job. 

Now you’re ready to run your break even point calculations: 

Fixed Costs / (Weighted Price – Weighted Variable Costs).

$100,000 / ($600 – $200) = 250

Your company would need 250 jobs per year or 21 jobs per month to break even at your current pricing structure.

In Conclusion

Figuring out the break even point for your business is a crucial step toward profitability. It’s near impossible to meet financial goals without detailed accounting practices, as any new business owner will soon discover. To that end, your business should be taking advantage of Housecall Pro’s QuickBooks integration and invoicing software whenever possible.

Are you ready to take control of your business finances and break even? Contact Housecall Pro to learn more about streamlined scheduling and payments for your home services.


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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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The summer season is upon us. Any home services business owner worth their salt, knows that the summer season offers prime opportunities to generate more revenue. Whether it’s running maintenance on a homeowner’s plumbing, re-calibrating a commercial building’s A/C system, or performing a comprehensive cleaning of a customer’s home the summer months can bring in cash.

Knowing the opportunities that are present don’t surprise you, however. What might surprise you is how much time you might be losing with faulty and less-than-optimized work orders that help you secure new deals in a quick and painless fashion.

What is a work order?

Many of you are probably aware of work orders. For those of you how might be new to the home services industry, we’ll go over a work order briefly for you. A work order gives written instructions to the service technician and how he or she should approach completing the work. For example, if you run a plumbing business, it’s important that you draw up work orders for your staff that outline all of the work that will be performed for the customer. A work order will generally contain the following elements:

  • Instructions on the work being performed
  • Cost and invoice estimates
  • Forms that can be filled out by the service provider as well as the customer
  • Date and time to execute the work order
  • Information about the location and entities to execute the work order
  • The person to whom the work order is assigned

Think about a work order when you bring in your automobile for service. It generally outlines all of the work that will be performed, estimated time and costs associated before the sale.

Download this free work order template now

How to write a work order

There are no wrong ways to write up a work order. However, with many different businesses offering unique value propositions, there are right ways to construct a work order that works for you and your customers.

Furthermore, with a simple Google search of “work order templates” and the wide range of results, finding the right one for your business can feel overwhelming. It’s easy to adopt a work order form that has either fields that aren’t needed or too many fields that leave your customers and workers confused and overwhelmed.

Like stated earlier, every company is different. So in order to get a work order form that complements your business and the services provided, it’s important to identify and understand the different processes and data that should be included with your work order form.

Source:

The work order should include source data. This is all information pertaining to location, customer in question, and customer details. This section should outline all the perceived work that needs to be done and carefully list out as many details as possible.

Plan:

Once you have a good idea of the work that needs to be performed, the next step in creating a great work order is planning out how that work will done. The information that should be included here includes materials required, equipment needed, and any necessary technician skills

When all of this information is laid out succinctly, you will have a better understanding if any specific technician is right for the job and if there will be any delays in getting parts and equipment.

Schedule:

The next facet of your work order should be implementation and scheduling.You now have a plan of action, it’s important to clearly draw out to the customer what timeline we can expect. It is important to label out each specific task, the time associated to it and what labor cost will be incurred with that time requirement. No customer likes hidden costs associated with work that needs to be performed. The more you can label every step, the more trust you can build with your customer.

Like everything in business, the most critical piece is going to come down to the bottom line of the work order. This should be clearly written out after considering the above elements so you can present a polished work order to your customer. It’s important to have fields that lay out the total labor cost, total materials cost, succinct description of the work going to be performed, who compiled the work order, and a place where the customer can approve the work order.

Work orders of the past used to be a hassle. I’m sure many reading this remember the days of the 3-colored carbon copy work orders that were needed so everyone (tech, business, and customer) could get their copy of the work order.

Luckily, work orders are becoming digital and with the right template, faster to create, easier to use, and any future modification is simple. What’s more, is there are intuitive tools with Housecall Pro that can help you schedule and manage work orders in a simple calendar format. You have the ability to drag and drop work order assignments to each one of your team members. An automated notification will be sent to your assigned member as soon as a work order is assigned.


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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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Brandon Vaughn is the owner of All-Clean SoftWash which he grew to over $500K a month in less than six seasons. He’s also CEO of CONQUER, an educational platform for pros.

In this episode of the ProTalks Podcast, Brandon explains what he sees are the five stages a home service business goes through as they scale from a one-person operation to a multi-million dollar company.  These stages are where business owners have to take “key, big leaps of faith,” as Brandon explains it. And they often feel like you’ve entered a new stage.

We’ve outlined the stages as he describes them below. Stream the episode to see Brandon’s organizational charts in each stage, along with other great tips on hiring, scaling, and managing your business.

The five stages of business growth

Stage one: the field [13:09]

In stage one, you’re an owner/operator working in the field. You may even have a second crew in the works, but you’re still the lead technician out on jobs.

“You’re the one that’s primarily going out and providing those services that you actually are charging for. And it really gets you to a bottleneck to where there’s only so much that you can do out in the field until you start running into what I call the ‘symptoms of needed growth.’ So your business actually will tell you when it’s time to grow,” Brandon explains.

Pain points that tell you it’s time to move to the next stage:

  • You’re working long hours. 
  • You’re booked out for more than a couple of weeks and customers are waiting for availability.
  • You can’t keep up with all the quotes and the calls and things are slipping through the cracks.
  • It’s difficult to juggle service calls along with sales and marketing.

How to get to stage two:

“For you to get into stage two, your first systems you really got to work on are some of your training systems to make sure that your production people are delivering quality, consistent work without you being a helicopter parent out in the field making sure they’re doing the job right,” Brandon explains.

Stage two: the office [20:16]

You’re now spending the majority of your time in the office and are doing the majority of the administrative work while your crews are out there in the field handling jobs. 

Brandon explained that moving to stage two is often the scariest leap for business owners that are used to being in control of every job. But the benefit of getting out of the field is time. You can now work on growing your business and even spend more time with your family. 

Pain paints that tell you it’s time for the next stage:

  • You’re working long hours again.
  • It’s hard to keep up with all of the quotes and calls
  • You’re missing phone calls and your customer service is not at its best.

How to get to stage three:

To get to stage three, you need to hire your first non-revenue generating employee which might be an office manager or a production manager that oversees the crew leads.

Stage three: sales [30:50]

You’re now primarily focusing on sales and marketing. You’re no longer the person answering the phones or constantly dealing with the technicians. You have your systems in place and crew leaders to take the lead. 

This was one of the scariest hires for Brandon because it required paying someone who wasn’t directly bringing money back into the business. But he explains that hiring someone to help with the operations, such as answering the phones and following up with customers and making sure the crews are where they need to be — this allows you to focus on networking and closing bigger projects and growing your brand.

“A good employee is never a liability in your company,” Brandon explains. “They’re always an asset. They don’t cost you anything. They really don’t. They will always make you money. If they’re a good employee, you’re not hiring them too soon, they’re needed in the business. They will always bring an ROI back into your company … And this really allows you to get from that $500,000 to the $1.5 million, maybe a little bit more, where you have an office manager and you have a production manager.”

Pain Point that tells you it’s time for the next stage:

  • You are crushing it at sales and bringing in new leads and bigger projects, but your teams can’t keep up. Your sales and marketing is a step ahead of the rest of your operation.

How to get to stage four:

You hire someone to manage the sales and marketing, and you focus on managing the business.

Stage four: general manager [38:00]

In stage four, you have managers that take care of the main areas of your business. “They’re owning the marketing side, they’re owning the admin side, they’re owning the production side, and you have someone that’s responsible for making sure that the sales come in and generate that revenue.”

Brandon explains that this is the stage where you’ll see the biggest leap in your growth, and much of it has to do with handing over sales to a trained salesperson or sales team. “When I hired my first salesperson and he sold $45,000 worth of work his first week that he was working for me. I was like, ‘I can grow this thing now.’ It finally clicked for me that this is how you do it. This is how you grow the business.”

How to know it’s time for the next stage:

  • You’re ready to take a step back and let someone else manage the company while you reap the benefits and fine-tune your brand.

How to get to stage five: 

To get to stage five, it’s time to turn over the daily responsibilities to a direct report.

Stage five: the owner [48:37]

“You’re a business owner and you can step away and leave for months on end. And you can have quarterly meetings with your general manager, but you have someone that really has ownership,” Brandon explains.

In this stage, there’s one person who reports to you. They may be a CEO-type figure that has equity ownership or a profit share ownership in the business. Or you may have a number of general managers when you have multiple locations.

“When I hired my first general manager to kind of watch one single location,” Brandon explains, “I really quickly realized, ‘Oh my gosh, I can have a whole bunch of general managers and we could really scale this out.’ It just becomes a matter of duplicating and replicating, and this is really where you can get the $3 million plus business.”

The dilemma of seasonality [41:36]

A lot of the trades that do much better during certain seasons have an issue scaling their business because of it. Brandon and Roland provided three recommendations for handling this.

1. Have systems and processes in place to mitigate slow seasons and be prepared to bounce back.

2. Market heavily during the slow times. 

3. Promote recurring service plans or VIP memberships.

“Don’t pull off the pedal because that’s going to let you hire that and keep that other production crew running beyond the period of which it’s busy, which I feel evens out that curve a little bit,” Roland explains.

Listen to the full episode for more tips on tackling seasonal downturns, what kinds of roles are ideal for your business model, and more. 

More resources from Brandon Vaughn

Enjoy this episode? Brandon’s a frequent guest of Housecall Pro’s educational resources. For more tips from Brandon, also check out:

Dealing with Customers and Using PR Opportunities

Increasing Customers Satisfaction

Hiring Landmines to Watch Out for in a Recession Economy



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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

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Marketing: Google Local Service Ads and Housecall Pro

In the fifth and final part of our ongoing Mastermind Online series about Google Local Service Ads, Roland Ligtenberg brings Google employees Jordan Haugan and Megan Diehl discuss how leads from Google Local Service Ads come in to your Housecall Pro account in the app. Watch for expert advice on how you can increase your business’s reach with online marketing.

In this video, we cover:

  • Answering questions from Housecall Pro customers
  • Synching leads to Housecall Pro
  • Additional help resources

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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

Follow us

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Over 60% of homeowners prefer to connect with home service companies via the phone. And their experience on the phone is the first deciding factor as to whether they chose the right company for them.

Free HVAC phone scripts

For more information on call answering for your HVAC business, contact our HCP Assist team for a free demo.

HVAC Dispatcher Script

We’ve built out a basic call script template for dispatchers, which you can download and modify for your own use. Keep reading for tips on how to build on this template to best enhance your relationship with your customer over the phone.

HVAC Sales Script

We’ve also created a script for your HVAC sales team to help them demonstrate your company’s services and difference and close that next big deal.

And don’t just stop with scripts, consider developing a business newsletter so you can keep your current customers in the know and happy. Check out our free template for your next HVAC newsletter.

Tips for phone scripts

Nail the greeting

The greeting sets the tone and can help shape a caller’s attitude for the rest of the call.

A recent  survey that compared different company’s phone greetings. 62% preferred Lego’s customer service script: “Welcome to Lego Customer Service. My name is [INSERT NAME]. How can I help you?”

What works about it: Customers get the name of the company, the name of the person they’re talking to, and a friendly opening, right off the bat.

However, in the same survey, almost twice the number of respondents preferred “Good morning” or “Good afternoon” versus “Welcome to.” 

Build a call checklist 

Build a checklist of all the general information you need to collect from the customer and  all the information you need to share with them.

Consider all the information you need from your customer, such as their contact info and address, job information to pass along to your technician. This should be first up in your checklist. But it should also include all the info your customer will need to know before they hang up. For instance, if they booked a service or in-home estimate, they’ll need the date and window of arrival, how they can pay for the service, how they’ll receive a receipt if they’ve placed a deposit, and so on.

Your phone sales or office admin should have this checklist available to make sure they don’t miss anything. But the checklist can also include information you want to pass on about your business, such as: 

  • Current or upcoming specials
  • The credentials of the technician who will be servicing them
  • A plug for service maintenance agreements

We recommend creating a checklist that is personal to your company and what you value. What sets your company apart should come across over the phone.

Emphasize asking questions

There may be cases where every aspect of the call needs to be scripted, such as if you use a virtual call center to take your calls like HCP Assist from Housecall Pro. What makes our call center different is our reps are experts on asking the right questions about HVAC problems. In short, we know what’s important to your techs to get the job done.

But, if you haven’t signed up for HCP Assist, your next best bet is for your call reps to be knowledgeable in the common services you offer and what information will be the most useful for your techs.

We recommend training your team on the basics of what you do so they can be knowledgeable with your customers. To help, check out this guide for HVAC dispatching tips. Having a great call experience that clearly explains to the team what job needs to be done can be one thing that will set you apart from other companies.

Phone sales and office admins may not understand what you need to know for estimates or job prep. Flow charts can help ensure they ask all the right questions. 

How to get useful information on the call

Before you pick up the line, it’s helpful to have a sense of who you’re about to talk to. And your phone scripts will rely on how much information you already have about a caller (if any).

Useful information to know includes:

  • Personal information, such as their name and the name of their partner
  • Whether they’re a current customer and whether they’ve had recent jobs with you
  • Equipment they own and service history
  • What area they live in, such as the neighborhood or town.

And how do you get this info? We recommend tying your company’s phone line into a call tracking system that connects to your CRM. 

For instance, Housecall Pro Voice is an all-in-one solution that allows you to provide 5-star customer service and optimize your marketing channels so that you can grow your business. Not only will it help you know who is calling before you pick up the phone, but our software builds out call flows, routes calls to your staff, and records calls so you can find ways to improve each experience.

Having this information up front saves time, helps your customer feel known, and can enable you to get to the heart of their request more effectively.

What to do about missed calls and follow-up calls

Following up on estimates and missed calls are two opportunities to increase sales. 

How to follow up on estimates

Consider making one person on your team responsible to follow up on estimates when you haven’t heard back from the potential customer. You can write out separate scripts for what these phone calls should look like:

  • Remind them of the company and who they’ve spoken to already.
  • Remind them of the quote and the potential time frame.
  • Ask if they have any follow-up questions.
  • If they chose another company, ask why to see if there are things you can improve.
  • Know what to say if you get the potential customers’ voicemail

Our HVAC estimating software, paired with the Pipeline add-on, offers a versatile approach to follow-up. You can customize follow-up emails and text message automation so you can focus on growing your business. You can use a combination of phone and email to follow up in a way that’s less aggressive but still helps you close more jobs.

Scripts for missed calls

The other useful script to write is for your automated recording when you miss a call or when someone calls after hours.

Companies that miss calls or don’t pick up the phone risk losing jobs to other businesses. Encouraging customers to book online can help make sure you don’t miss opportunities.


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Housecall Pro

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Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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Mastermind Online

Google Local Service Ads: Best practices

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Marketing: Google Local Service Ads – payments and billing

In our fourth part of our ongoing Mastermind Online series about Google Local Service Ads, Roland Ligtenberg brings Google employees Jordan Haugan and Megan Diehl discuss the best practices for field service businesses setting up and running ads with Google Local Service Ads. Watch for expert advice on how you can increase your business’s reach with online marketing.

In this video, we cover:

  • The 3R’s: Radius, Reviews, Responsiveness
  • Important attributes to complete
  • Budgeting
  • Google My Business vs Google Local Service Ads

Housecall Pro Author

Housecall Pro

Official Corporate Communications
Contact | 
Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

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Mastermind Online

Google Local Service Ads: Payments and billing

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Marketing: Google Local Service Ads – payments and billing

In this third part of our ongoing Mastermind Online series about Google Local Service Ads, Roland Ligtenberg brings a Google employees Jordan Haugan and Megan Diehl discuss how local service businesses can set up payments when they run ads in Google Local Service Ads. Watch for expert advice on how you can increase your business’s reach with online marketing.

In this video, we cover:

  • How payments work
  • How you’re charged

Housecall Pro Author

Housecall Pro

Official Corporate Communications
Contact | 
Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

Follow us
Mastermind Online

Google Local Service Ads: Google Guarantee

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Marketing: Google Local Service Ads – the Google Guarantee

In this second part of our ongoing Mastermind Online series about Google Local Service Ads, Roland Ligtenberg brings a Google employee Megan Diehl marketing advisor to discuss the Google Guarantee and what it means if your field service business wants to advertise on Google Local Service Ads. Watch for expert advice on how you can increase your business’s reach with online marketing.

In this video, we cover:

  • The Google Guarantee
  • Payments and billing
  • Getting started with verification

Housecall Pro Author

Housecall Pro

Official Corporate Communications
Contact | 
Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

Follow us
Mastermind Online

Google Local Service Ads

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Marketing: Google Local Service Ads

In this Mastermind Online, Roland Ligtenberg and Googler Jordan Haugan discuss what Google Local Service Ads are and how your field service business can get started. Watch for expert advice on how you can increase your business’s reach with online marketing.

In this video, we cover:

  • What are Google Local Service Ads?
  • What kind of businesses can use Local Service Ads?
  • Benefits of Local Service Ads

Housecall Pro Author

Housecall Pro

Official Corporate Communications
Contact | 
Last Posted July, 2025
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.

Spending too much time on admin work?

Automate your daily tasks and save time with our home service software.

Want to win more jobs with less effort?

Grow your business and send quick quotes with our home service software.

Helpful articles about the field service industry, the latest news about the app, and downloadable templates you can use right now.

Follow us

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