How to win when homeowners aren't going anywhere
Most homeowners aren’t moving—they’re staying put in aging homes and reinvesting in what they have. 79% are planning a system repair or replacement this year, with essential daily systems topping the list.
This report combines a survey of 1,100+ homeowners with Housecall Pro platform data to show what’s driving the 2026 market. Plus, you’ll find six concrete moves that can help close more work this year, with insights from real home service professionals.
Download the full report
See what’s driving 2026 home service spending in our new report.