Website conversion grader

The tool checks conversion basics in four areas:

• Services and service area: Whether visitors can quickly understand what you do and where you work.
• Lead capture: Whether visitors have clear ways to call, contact, or request service through buttons and forms as they navigate your site.
• Trust: Whether reviews or ratings appear on your homepage.
• Mobile and security basics: Whether your homepage is set up for phone screens and uses a secure connection.

We start with your homepage, then check up to one service page and one contact or booking page. Your homepage alone can satisfy most checks, so we never mark you down for not having a separate page.

Your grade is the percentage of assessed checks you passed , shown out of 100. Every assessed check counts equally. If we can’t verify a check from the pages we scan, we leave it out of the grade and tell you. If we cannot assess at least nine of the twelve checks, you’ll receive a partial report without a grade.

No. It is a baseline check of the essentials, built for home service businesses. It will not replace a conversion specialist or an agency.

 Nothing here predicts or guarantees leads, calls, or bookings. It tells you whether the essentials are in place.

We ask for your email to run the grade and your phone number to unlock the full report and action plan. No account, no credit card.

The SEO Grader checks whether customers can find your website. This Website Conversion Grader checks whether customers who reach it can quickly understand what you offer and how to contact you.

We’ll give you next steps based on what we find. If we found your Google Business Profile, we’ll explain what a website could add and direct you to the free Business Grader. If we find neither, we’ll walk you through getting listed on Google first.