Creating a 90-Day Business Plan to Conquer the Pandemic - Housecall Pro

Creating a 90-Day Business Plan to Conquer the Pandemic

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Service companies are the backbone of the economy and Housecall Pro is committed to doing everything we can to help during the Coronavirus pandemic. 

I hope you find the resources below helpful. Please share this email with other home services companies. 


Ian Heidt

CEO, Housecall Pro

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READ THE UPDATE –> keep scrolling


March 27, 2020 update

According to Johns Hopkins university there are now 593,291 cases and 27,198 deaths worldwide

In the US, we have surpassed 100,000 cases and are nearing 1,600 deaths 

The United States currently has 101,657 confirmed cases and 1,581 deaths in the US. according to the Johns Hopkins CSSE dashboard, surpassing the total for China (81,894 cases)

Of these, 39,140 cases are from New York and 6,876 are from New Jersey. Today, the coronavirus killed 134 people in New York in just one day


President Trump has ordered General Motors to produce ventilators using the defense production act which can be used to compel private businesses to produce needed medical supplies

President Trump said that in 100 days there will more than a hundred thousand additional ventilator units which is more than three times the amount made in a typical year

Additionally, Boeing will produce and donate plastic face shields

Both the House of Representatives and President Donald Trump sign into law the $2 Trillion dollar stimulus bill – the largest economic stimulus in US history.


The Russian government has ordered a shutdown of all non-essential businesses for this upcoming week, and a stay at home order for elderly populations. 

The South African government announced that the country would be entering a three-week “lockdown” 

China announced that it was suspending practically all entry by foreigners, worried that international travelers might trigger a second wave 

In the UK, PRIME MINISTER Boris Johnson TESTED POSITIVE and is is self-isolating and plans to continue working. 


As part of the stimulus package, most Americans will be receiving a Stimulus Payment.

Most adults would get $1,200, and an additional $500 for each child under 16. You don’t have to apply for it. If the IRS already has your bank account information, they will transfer the money to you via direct deposit based on the recent income-tax figures it already has. Most people will get their payments within three weeks.

There’s a calculator from the Washington Post that you can use to predict how much you’ll get.

Also included in the stimulus package was:

  • Paycheck Protection Loans
  • Expanded access to SBA Economic Injury Disaster Loans
  • Emergency grant of $10,000 to SBA Economic Injury Disaster Loan applicants: Even if your business is denied a loan, you can still access this grant, which can be used to provide employee sick leave, maintain payroll or meet other needs like paying rent.


Paycheck Protection Loans: The U.S. Small Business Administration (SBA) will guarantee loans with terms of up to 10 years and interest rates of up to 4% to businesses with fewer than 500 employees. Businesses can qualify for loans of up to $10 million, and the loans will be provided by lenders including banks and credit unions. Eligible businesses can get loan deferment for six months to a year, and the loan may be forgiven if the businesses maintains its payroll for eight weeks at employees’ normal salary levels.

Expanded access to U.S. Small Business Administration Economic Injury Disaster Loans: As part of its disaster assistance program, the SBA is providing working capital loans of up to $2 million to small businesses and nonprofits affected by the coronavirus. These loans carry an interest rate of 3.75% for small businesses and 2.75% for nonprofits. Loan repayment terms vary by applicant, up to a maximum of 30 years. 

The stimulus updated the program so that sole proprietors and businesses with fewer than 500 employees qualify, and applicants don’t need to provide a personal guarantee on loans under $200,000.

 Payments can also be deferred for up to four years.

Emergency grant of $10,000 to SBA Economic Injury Disaster Loan applicants: 

Even if your business is denied a loan, you can still access this grant, which can be used to provide employee sick leave, maintain payroll or meet other needs like paying rent.

The U.S. Small Business Administration (SBA) 

Coronavirus resource page provides a list of relief programs, and it offers guidance to small business owners during this crisis.

Tonight’s Topic: Creating a 90-Day Business Plan to Conquer the Coronavirus

Three Mission Critical Steps To Weather This Storm

  1. Take inventory of your finances
  2. Check your business health
  3. Create a 90 day strategic plan

Step 1: Take Inventory of Your Finances

  • What are your numbers? What do you truly need to have? What can you let go of?
  • Look at every expense on your P&L and not just the categories, drill down. 
  • Run your P&L report based on percent of income, this tells you for example that maintenance and repair is 10% of income meaning that 10% of every dollar you earn is going toward maintenance and repair. 
  • Pay attention to Miscellaneous- there is likely something you can cut in this category

Step 2: Check Your Business Health

  • Are you healthy? What can you do to increase that health?
  • Look at your Net Profit, Debt to Asset Ratio, Cash Flows, and Accounts Receivable
  • Debt to Asset Ratio
    • Run your balance sheet, get your total assets and your total debt
    • Divide your debt by your assets 
    • Banks generally want to see maybe a 40%. So what does that mean? It means 40% of your operations are being funded by loans or notes payable. So you want to keep that number low. 
    • Make sure ALL Assets and Loans are in your books so that these numbers are accurate and you can get a read on your business health.
    • Assets such as vehicles or large equipment should NEVER be on your P&L because they are Assets and should be on your Balance Sheet
  • Cash Flows: Look at where you money has gone
  • Accounts Receivable
    • Do people owe you money? 
    • You need it now, so now is the time to create a plan to try and get some of that from your customers. And it might be a tough question. Maybe you need to be offering some sort of financing for them or giving them a deal to capture at least part of that money

Step 3: Create a 90 Day Strategic Plan

  • Access the Template HERE
  • This is a working document that you can use to create a contingency plan
  • How to Use:
    • ONLY fill in the YELLOW Sections
    • Add in your debt payments, any asset purchases you plan to make, your target revenue
    • To create multiple scenarios, simply copy and paste the template into another sheet on Excel
    • If you don’t know a number, fill it in with an educated guess
  • Run a few different scenarios so that you are prepared for each possible scenario, especially if your business is shutdown or goes into full lockdown.

Keep Your Industry an Essential Service

We’re making it easy to write to your government representatives and send them a letter urging them to classify your industry as an essential service during this time of uncertainty.


Legal disclaimer

Housecall Pro is offering the Coronavirus Evening Update for Home Service Businesses for informational purposes only and to foster thoughtful communication and discussion regarding the COVID-19 pandemic; Housecall Pro is not offering advisory services or otherwise advising or representing any members of the group invited to participate.  Housecall Pro is not offering legal, medical or other professional advice in the Coronavirus Evening Update and makes no representations or warranties regarding the content of the Coronavirus Evening Update. Participants should obtain independent advice relating to their businesses and their particular circumstances.


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Housecall Pro
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Housecall Pro

Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.