Start free trial
Start free trial

How Businesses Benefit From Online Booking

How Businesses Benefit From Online Booking

function authorName(){var last=lastName||last_name;var first=firstName||first_name||'Housecall Pro Contributer';var authorTitle=title&&", "+title;var authorName=last?first+" "+last:""+first;return authorTitle?""+authorName+authorTitle:authorName;}

Posted by Drew Page

December 17, 2019

When we consider how the internet has impacted our lives and businesses, it’s almost certain to be one of the biggest contributors to increased productivity and success. 

Many work-related tasks that we do every day, including job hunting, sales prospecting, marketing, and more, can be done online. Not only do we find our jobs online, but we also find people to do the jobs we need done. 

, for example, have allowed consumers to easily book dinner reservations, flights, classes, appointments, home services and more online. This feature is not only beneficial to users, but companies can also benefit from growth in bookings at almost no additional cost. 

We were interested to see how the field service industry has adopted online bookings and how they benefit financially. 

Most field service businesses do not have online booking enabled

It may or may not shock you to learn that an overwhelming majority of field service businesses do not have online booking. In fact, of the more than 5,300 businesses in our analysis, we found that

77%

do not

have an online booking feature. 

percentage of businesses that do not have online booking features enabled

There are a number of reasons why field service businesses have been slow to adopt the internet as a form of customer acquisition and service. Many businesses in the industry have a strong word-of-mouth referral strategy for drumming up enough business. 

Others rely on tried and true methods of attracting new customers such as local television, radio, and print advertising, viewing the internet as an unnecessary complication. 

But when taking a deeper dive into those businesses that do have online booking enabled, we found they outperformed their peers by a substantial margin. Let’s take a look at the industries, company sizes, and others that benefit the most from online booking. 

What home service do Americans book online the most?

When looking at the industry as a whole, we wanted to know which service Americans were most interested in booking online. Analyzing proprietary data of more than 5,300 businesses in the field service industry, we discovered interesting trends in the way Americans interact with these businesses online.

For example, the biggest increase in business after enabling online booking features came from the pest control industry, where the owner-operated businesses experienced the biggest boost, an

increase in revenues of 120%

.

Pest control companies with between two and nine employees saw a 37% increase in business after enabling online booking, and pest control companies with ten or more employees increased revenues by 20%. 

This means the average pest control company experienced a 58% increase in revenue after online booking was enabled. Since this rapid expansion of business was the highest of our study, we conclude that Americans are most interested in booking pest control services online. 

jobs Americans look to book online the most

How company size impacts success with online booking

Although it’s clear online booking is beneficial for businesses of all sizes, smaller businesses seem to benefit the most. Companies with between two and nine employees and those with ten or more saw very similar growth rates on average, with revenue increases of 38% and 37%, respectively. 

Compare this to owner-operated businesses that experienced a

44% increase in revenue

on average after implementing an online booking feature. 

How companies of different sizes benefit from online booking features

Interestingly, some businesses have inverse relationships when it comes to company size and success with online booking. 

Companies with ten or more employees within the HVAC industry, for example, experienced the highest growth rate (48%) after implementing online booking. HVAC companies with between two and nine employees experienced the next highest growth rate, an increase in revenues of 36%. And owner-operated HVAC companies experienced the smallest growth rate (25%) after incorporating an online booking feature.

Compared to pest control, the growth rates for HVAC based on company size are inverted. Taking a look at Electricians, companies with between two and nine employees saw the biggest jump in bookings with a 54% increase in revenue. 

revenue increase by various company sizes after implementing online booking features

How the industry has been impacted by online booking

Although a mere 23% of field service businesses have implemented these features, it’s clear that online booking is beneficial for business.

The field service businesses in our study bring in combined revenues of more than $668,000 per month. We discovered that businesses with online booking enabled recorded an average increase in revenue of 37%. 

overall industry average monthly revenue increase after adding an online booking feature

Tips for online booking

It’s what customers want.

In fact, 35% of customers prefer to schedule appointments after business hours and

. If you want to reach more customers and take advantage of online booking features for your business, there are a few ways you can proceed: 

Once online booking is enabled for your business, it’s important to automate email confirmation with customers and employee dispatch to avoid missed appointments. 

Utilizing all tools in the toolbox 

The contents of our toolboxes will differ depending on the job at hand and each tradesman’s judgment. But if all you have is a hammer, and the whole world looks like nails, you should still consider enabling online booking.

There is no doubt that technology has enabled our toolboxes to become more sophisticated. We must take advantage of all tools that have proven to increase efficiency, productivity, and throughput. In this case, we aren’t talking about the latest and greatest hardware tool, we are referring to the

available to us. 

The tools built by Housecall Pro for web and mobile devices help us run our field service businesses more efficiently and profitably. Instead of being bogged down by administrative tedium and repetitive tasks, take advantage of the toolbox Housecall Pro offers—including online booking—to

full visual with statistics related to online booking features for business

Let's Grow Your Business.

Get tips, tricks and trade secrets to help you build a profitable and thriving service business.

Submit

By clicking 'Submit' you agree to our Terms of Service (including the provisions of such terms that require you to arbitrate certain disputes) and you acknowledge you have read our Privacy Policy. You also consent to receive calls or SMS messages, including by automated dialer, to the number you provide, for informational and/or marketing purposes relating to our business. Consent to receive such calls or messages is not a condition to using our services.