Why Flat Rate Pricing is Better for You and Your Customers
Switching to a flat rate model is one of the most effective ways to increase profits and improve customer satisfaction in the HVAC industry.
Improves Customer Trust with Upfront Pricing Homeowners are often wary of hourly billing, fearing the final cost will be much higher than expected. A flat rate price eliminates this fear. You provide a firm, upfront cost before any work begins, which builds immediate trust and makes it easier for the customer to say yes.
Protects Your Profitability With T&M billing, you get punished for being efficient. With flat rate pricing, you get rewarded for your experience. If you complete a job faster than estimated, your profit margin increases. It also protects you from losing money on unexpectedly difficult jobs.
Ensures Consistent and Fair Pricing A flat rate price book ensures that every technician on your team is quoting the same price for the same job. This consistency is professional and fair to your customers, reinforcing your company’s reputation for honesty and integrity.
Is Your Price Book Stuck in a Spreadsheet?
A spreadsheet is a powerful tool for calculating your prices, but it can be difficult to use and update in the field. Housecall Pro’s software transforms your price list into a dynamic, interactive sales tool that helps you win more and bigger jobs.
Build a Visual Price Book Turn your price list into a professional, digital catalog. In Housecall Pro, you can add photos, videos, and detailed descriptions for every service and piece of equipment. Technicians can use this on a tablet to visually explain options to homeowners, making your proposals more compelling.
Create Tiered “Good-Better-Best” Estimates Don’t just offer one solution. Housecall Pro makes it easy to build tiered estimates that present customers with multiple options, such as a basic repair (good), a more efficient unit replacement (better), and a top-of-the-line system with a service agreement (best). This simple technique is proven to increase average job value.