Are you a small home services business owner eager to get your website discovered online? If yes, optimizing for search engines is an absolute must. But with so much information about SEO, it can be overwhelming. By following the right checklist and implementing best practice strategies, you’ll be well on your way toward getting more potential customers to your website.
These SEO tactics are ones that most small business websites can implement relatively quickly and efficiently to start seeing search engine visibility results. Let’s look at five key steps that will help ensure that your home services website ranks highly in search engine results pages.
What are the SEO must-haves for a home services website?
Mobile-Friendly Design: A responsive website optimized for mobile devices is crucial for ranking well in search engine results. If your site is not mobile-friendly, you may lose potential customers. There are free tools like Mobile Friendly test to check if your website is usable on mobile devices.
On-Page SEO: Optimize your website pages with relevant keywords. Use title tags, meta descriptions, and header tags to make your content more SEO-friendly. Schema markup provides additional context to search engines. Free SEO extensions like SEO Meta in 1 Click and Rich Result test can help determine the missing elements for SEO and schema on your website.
Off-page SEO: Adding your business address, phone number, logo, business hours, and other local information to your website would be critical for your organization. These elements should be consistent across all the local directories to build a vital Local SEO for your business.
In addition, create and optimize your Google My Business listing, Yelp, and niche directories like Maps, Nextdoor, BBB, and Foursquare local directories. Also, share these links integrated into the website footer.
Relevant and High-Quality Content: Your website should have high-quality, relevant, and informative content. You can achieve this by creating Trustworthy, Usable, Actionable, and Readable information.
Straightforward Navigation: Your website should have a well-organized navigation structure that makes it easy for users to find what they are looking for and for search engine crawlers to understand the design of your website. A clear and easy-to-use navigation system is essential for users and search engines.
An SEO strategy for a home services website starts with checking the essential items off the list. Optimizing and monitoring high-quality content, straightforward navigation, and off-page SEO are vital to providing a user-friendly interface and a great rank on SERPs (search engine results pages).
Reaching out to local businesses will also open new opportunities to introduce your services and build relationships with new audiences. With careful consideration of all these factors, business owners can begin the journey to increased web presence and traffic potential. In short, create high-quality content relevant to your audience with these SEO must-haves for achieving success for your home services website.