13 Lawn Care Marketing Ideas to Grow Your Business Fast

Have you been in the lawn care business for years but still struggle to keep your schedule full? Most lawn care pros hit a wall when it comes to getting consistent leads, and here’s the No. 1 mistake they make—they think a heavier ad budget will solve the problem.

Pouring money into ads will only get you a few inconsistent leads. It’s not smart or sustainable. Instead, you need to build a more strategic marketing plan, which will bring you steady work without having to babysit.

This article breaks down simple, practical, and proven marketing ideas that get more clients in the door. The good news? They don’t cost as much as gimmick-driven ad campaigns. Whether you’re launching a new lawn care business or building a stable operation, this lawn care marketing guide will help you build a full calendar.

Lawn Care Marketing Tips to Grow Your Business

First, Build a Lawn Care Marketing Plan That Works While You Work

As a lawn care business owner, your days are likely full of mowing, trimming, and managing customer requests. Few owners spend time sitting behind a desk and developing a lawn care marketing strategy. But here’s the thing they don’t realize—the lawn care business is both about cutting grass and also marketing how you cut the grass. If you don’t realize the importance of the latter, you’re leaving new business—and money—on the table. Your business won’t achieve steady growth, and you’ll miss out on repeat business.

The good news is that you don’t need to become a full-time marketer to see these results. The beauty of a well-planned marketing strategy is that once you set it up, it works behind the scenes.

Here’s how to build a system that generates consistent leads while you’re out on the field.

1. Claim Your Free Google Business Profile (GBP) to Get Found in Local Searches

This digital lawn sign won’t ever get rained on, stolen, or blown over—and it’s 100% free. It’s also one of the best free ways to attract local, nearby customers in your target area. Claiming and optimizing your Google Business Profile is the best thing you can do if you want prospective clients to find your lawn care business in local searches.

Fill Out Every Corner—Don’t Leave Money on the Table

Claiming your GBP is easy—but you also need to optimize it. You have to fill out every essential detail in your profile. This means adding key information about:

• Your business hours
• A clear and detailed service description
• Your service areas
• Photos of recent jobs (Pro tip: before-after photos work best!)
• A handful of customer reviews

A complete GBP with your complete lawn care business info will help you nab a spot on the coveted Google “Map Pack”—increasing the chances that prospective customers will choose you over the competition.

Stack Those 5-Star Reviews Like Fresh Sod

Social proof is the easiest way to win more business—so never discount the power of online reviews. Politely ask your customers for a review after each job, especially when they love your work. The more positive reviews your profile has, the more likely you are to jump to the top of Google’s search algorithm and win more consistent leads.

Keep It Alive With Weekly Updates

Google loves businesses that stay active on their profiles and pushes them to the top of searches. That’s why it’s an excellent idea to add consistent, weekly updates to your profile—whether by posting photos of recent jobs, announcing ongoing promos, or collecting recent reviews. An active profile is a sign of trust—it means you’re popular with your community.

2. Get a Well-Designed, High-Converting Lawn Care Business Website

Make It Fast, Clean, and Crazy Easy to Use

Think of your website as your 24/7 sales rep—you want to design it to make it easy for prospective customers to hire you. You don’t need a fancy website with extra embellishments; just a clear, fast-loading site that works smoothly on mobile phones and conveys your core services. Also, add these elements to your business website:

• Phone number and service locations
• A clutter-free design that visitors can easily navigate
• Contact buttons that prompt visitors to reach out

Answer Their Questions Before They Ask

Your website should anticipate and address your customers’ most pressing requirements by:

• listing lawn care services 
• answering FAQs
• posting price ranges (if feasible)
• displaying a snapshot of your most successful projects

These elements reduce feelings of uncertainty, build trust, and help customers contact you faster.

Create a Separate Page for Each Service Area

If you serve multiple service areas, you want to make it easy for customers from individual areas to locate you. Instead of adding them all on one page, create distinct landing pages for each service area. For example, create pages with headings such as “Grass-cutting Services in Springfield,” or “Bi-weekly Tree Pruning in Rivertown.”

Another benefit of doing this? Your business ranks better in local Google searches.

Sprinkle in the Right Words in the Right Places

Stuffing keywords on your website and hoping something will stick is never the right approach. Instead, place carefully selected keywords in strategic spots, such as your page titles, main headers (H1), meta descriptions, and body text. Clear, location-focused terms like “best lawn care company in Westport,” or “affordable mowing services in Evanston” make you more visible.

3. Drive Brand Awareness With Social Media Marketing

Show up Like You’re Already the Neighborhood Favorite

We live in a visual world, where people love seeing—more than hearing—about your work. Show how well you dominate the lawn care space. Communicate this through visual transformations on your social media by posting:

• Before-and-after photos that communicate your lawn care expertise
• Engaging time-lapse videos that show your crew in action
• Quick and helpful tips that homeowners can apply to their lawns

Consistently posting social media snapshots helps build trust and prompts prospects to think of you instantly when they have a lawn care requirement.

Go Where Your Local Audience Scrolls

Building a digital presence matters—but where you build it also matters. Social media platforms such as Facebook, Instagram, and TikTok are some of the most prominent spaces where your lawn care customers hang out.

TikTok has 437,000 posts under the #lawncare hashtag in the U.S., with at least 7,000 posts uploaded in the past seven days. With targeted video content, you, too, can become a part of this space and reach your local audience.

Join the Conversations Already Happening

Most of your target lawn care audience seeks answers on social media platforms or neighborhood apps. Reddit, Facebook, and hyperlocal networking apps like Nextdoor are buzzing with conversations about lawn care—so jump in and share your expert insights without being sales-y. Over time, you might become the name they tag when someone asks, “Who would you recommend for good lawn care in the XYZ area?”

4. Set up and Run Google Ads Campaigns (PPC)

Don’t Just Rely or Wait on Organic SEO—Go Straight to the Top

Organic SEO is great, but it takes time. However, services like Google Ads—especially Google Guaranteed and Google Local Services Ads (LSAs)—let you get a jump on search results. They push your profile above traditional results, helping you convert faster. A study found that Google’s LSAs account for 13.8% of all search engine page results (SERP) clicks.

Aim for People Ready to Book, Not Just Browse

Set up your pay-per-click (PPC) campaigns in a way that attracts the right clicks. This means attracting prospects with a very high intent to book a service. Focus on location-centric keywords such as “lawn care near me” or “best lawn maintenance company in [your city]”. Keywords such as these convey urgency and mirror the searches of high-intent customers with immediate lawn care requirements.

Make Every Ad Count With Extensions

Try to squeeze every ounce of value from your PPC ad impressions. One of the best ways to do this is by using ad extensions. They help you pack more information in your ads, such as ready-to-dial call buttons, site links, and snippets from your website—thus prompting prospects to click and book your services without hassle. You can also use geo-targeting to hone in on areas you’re servicing, ensuring your ads only show up for customers in that area.

5. Content Marketing: Teach, Show, and Build Local Trust

Answer the Questions Homeowners Are Already Googling

Before they call an expert, your potential customers are likely to Google all the information they can about lawn care. From “What should I do if my lawn has brown spots?” to “How often should I mow my lawn in the summer?” your prospects need answers from reliable lawn care experts.

You can be that expert by answering these common questions—through blog posts or on your service pages. Integrate SEO into the content, and you’ll soon become the go-to local lawn expert.

Share Your Lawn Smarts in Ways People Can Use

Educating without selling is another way to mark your position as an expert. Share useful info on your website through simple how-to guides and seasonal lawn care checklists. These resources keep you at the top of customers’ minds. That’s why when it’s time to hire a pro, they know whom to contact.

Don’t Just Write—Repurpose Like a Pro

What’s better than a blog post educating your prospects about lawn care? Multiple posts. The best part is that you can create and post multiple versions of the same post without the extra effort.

For example, turn that blog post into a Facebook infographic. Repurpose the checklist on your website and turn it into a TikTok video. Repackage your FAQs into a Q&A for Instagram stories. Doing this helps you cast a wider marketing net and reach multiple audiences at once.

6. Email Marketing: Stay in Their Inbox and on Their Mind

Remind Them When It’s Time to Call You Again

Email is the best way to stay connected with your audience beyond providing lawn care services. Stay in touch with repeat customers or connect with warm leads through promo emails about summer mowing, seasonal reminders for spring cleanups, or a heads-up about fall aeration. Stay consistent with your lawn care email marketing and watch your prospects pick you instead of Googling someone else.

Don’t Go Quiet After the Job Is Done

Boost positive customer feelings after a service by going the extra mile. It can be a simple follow-up “thank you” email, a polite review request, or a calendar reminder to book a follow-up service. These small nudges go a long way in strengthening your relationship with customers while also making it easy to rehire you or refer your service to friends.

Get Personal With Smart Segments

Instead of viewing your target audience as a homogeneous group, categorize your email lists into past clients, active customers, and new leads. Then, tailor your email messaging for each group for a more relevant email marketing campaign. For example, you could focus on reactivation campaigns for old, inactive customers or introduce first-time promos to new leads. You can achieve 30% more open rates through segmented email campaigns.

The good news about marketing a lawn care business is that you don’t have to do all this manually. Use smart customer relationship management (CRM) tools like Housecall Pro to automate your email campaigns. Once you set it up, it will run quietly and consistently in the background while you take care of fieldwork.

7. Stack up on As Many Positive Reviews

Give Them a Reason to Share the Love

Make it easy for customers to share feedback or review your services. In your follow-up email, send a direct link that leads them to the review page. The important thing is to request a review right after a job when the experience is fresh in your customer’s mind.

Use software like Housecall Pro to help you set up an automated review request process. You could also grow your customer base by offering a small referral reward to your clients. For example, offer to give a $20 discount on the next service when a new client makes a referral.

Show Off Your Raving Fans

Got a glowing customer review? Broadcast it from the rooftops. Spread the word on your GBP, social media channels, and website. It’s one thing to talk about the good work you do—it’s another when real customers back it up.

8. Local Print and Yard Sign Marketing Still Works

Yard Signs Are Your Silent Sales Crew

Capture the attention of your neighborhood prospects with bold and compelling yard signs. For example, after each job, plant a sign that reads “Another happy lawn by [your business name]”—followed by a CTA and a phone number. It’s a simple and low-cost way to build a hyperlocal presence.

Go Door to Door—While You’re Already There

Make the most of your presence at a lawn service location. Leave flyers around neighborhoods or door hangers at nearby houses before you pack up for the day. It’s a tried-and-true method to generate leads from a single source—minus the extra fuel cost or time.

Be Seen Where Locals Already Hang Out

When your prospects aren’t hanging out on social media, they’re usually at physical local hangouts—whether local coffee shops, libraries, gyms, hardware stores, or community centers. Advertising your lawn care service in these spots isn’t just free but also gets you the right eyeballs.

9. Video Marketing That Gets Shared and Remembered

Keep It Real, Simple, and Helpful

Your prospects will appreciate smart and genuine tips they can follow and apply to their lawns. Shoot short videos where you provide solutions to common lawn care issues or talk about useful mowing techniques. Or, create a timelapse of a lawn cleanup that shows a striking transformation you brought about.

Use Simple Voiceovers to Explain What You’re Doing 

Shoot videos with context—these are more memorable and useful than just awkward montages of your crew in action. For example, record yourself while mowing a lawn and, later, add a voiceover explaining what you’re doing. Saying things like “here’s why we cut this lawn a little higher,” or “here’s how you clean your mowing equipment” makes people want to trust your expertise.

Make Your Customer the Hero

Put your client at the heart of your lawn care video marketing. Prospects are more likely to believe the words of a real client whose lawn underwent a transformation, so shoot quick videos highlighting these moments. For example, record a quick 15-second clip of a client’s reaction to their new lawn.

Or, post a before-and-after reel to highlight the effort you put into your work. Share these videos across all channels, including YouTube, TikTok, Facebook, and Instagram.

10. Direct Mail That Hits the Right Homes at the Right Time

Send Mail Where the Money Is

Use the Every Door Direct Mail (EDDM) service to send striking postcards about lawn management to high-income neighborhoods. You can also target zip codes with a serious demand (and higher budget) for commercial lawn care, like private schools, luxury hotels, golf courses, condo complexes, and corporate campuses. Prospects in high-demand areas are more likely to pay for recurring and long-term lawn maintenance.

Match Your Mail to the Season

As the demand for lawn care peaks around summer and spring, design your campaigns around these seasons. Provide services such as lawn revitalization, summer mowing, or even winter snow removal (if you offer it). Offer special discounts during these seasons and create a sense of urgency by adding date limits. For example: “Book your spring cleanup by March 31 and get 10% off.”

Track What Works—Don’t Guess

Don’t use the “spray and pray” method with direct mail campaigns. Instead, actively track which mailers are bringing in new customers. Use unique promo codes or URLs to track your return on investment (ROI). If and when customers use these codes to make bookings, you’ll know where the leads are coming from. Tracking lead sources allows you to:

• Adjust your mailer campaigns and double down on what’s working.
• Calculate real ROI. For example, for every $500 spent on mailing, you made $2,000 in new service revenue.
• See which mailer designs are working best and which neighborhoods are the most responsive.

11. Build a Lawn Care Referral Engine That Runs Itself

Reward Your Best Customers for Sharing

Happy customers are your most active endorsers. That’s why you need to give them a reason to hype you up. Set up a simple referral program that rewards customers who make referrals. You can give them a discount (e.g., $25 off their next service), a gift card, or a free add-on service. Promote this referral offer on invoices, via emails, or in person after completing a job.

You can automate your referral campaign using Housecall Pro’s customer database. It helps you create and send email referral offers at scale all through a single platform—no other tool needed.

Let Your Crew Join In

Most lawn care business owners overlook their most prized lead sources—their crew. They are the ones working on-site, meeting neighbors, and talking to prospective customers. Turn them into brand ambassadors and offer small bonuses or incentives each time they bring in a new customer. Encouraging them to distribute flyers or cards to curious neighbors can also bring you consistent leads.

Track Everything Inside Housecall Pro

Even your referral campaigns need tracking—how else will you know which ones bring in the most number of new clients? Since this process can get tedious, you need a tool like Housecall Pro to do the heavy lifting. Its built-in tools monitor the source of new referrals and the revenue those jobs bring in. This data can help you focus your incentives on your best referrers and grow your business steadily.

12. Attend Networking Events in Your Local Area

Go Where Your Ideal Customers and Partners Hang Out

Local networking events are an underrated lead source. Studies show that 5% to 20% of new customers come from trade shows. In-person meetings and personalized pitches are also more likely to build long-term partnerships.

During slower months, join your local Chamber of Commerce, BNI group, or local business meetup. You may meet other businesses that need your services or know someone who does. Keep a short, effective pitch, along with your business cards, ready.

Offer Exclusive Discounts to HOA Boards 

One of the best ways to win long-term, steady work is to get your foot in the door with HOA boards. Pitch to your area’s HOA board or attend their meetings. You can offer a special “community rate” for homeowners who sign up together. Or, partner with property managers who can refer recurring lawn care jobs.

Partner With Complementary Businesses

Partner with businesses that also serve homeowners in your target neighborhood but aren’t essentially competitors. Such mutually beneficial partnerships could connect you with real estate agents, irrigation specialists, pool service providers, and pest control companies. You could refer each other and offer bundled discounts while exchanging leads.

13. Use Lawn Care Marketing Tools That Help Save You Time

When you run a lawn care business, doing everything alone isn’t feasible—least of all marketing. You’re better off investing in tools that assist you. Here’s how:

• Use automated marketing for lawn care companies: Don’t have the time to send follow-up emails or seasonal promos? Use Housecall Pro’s automated marketing campaigns to send seasonal emails and SMS reminders at scale.
   
• Book jobs directly from Google search: Housecall Pro’s Lead Form and Reserve with Google system make it easy for people to book a job with you. It lets leads from Google book appointments directly from search, without any phone tags or form-filling requests.
  
• Chat while you sleep: Adding a chat widget to your website is like getting a virtual assistant. Visitors can ask questions, request quotes, and even schedule services through the widget—all while you sleep.
  
• Use lawn care reputation management software: Get consistent reviews using Housecall Pro, which automatically sends review requests to customers after each job. These requests link directly to your Google or Facebook page so customers can review your services without hassle.
  
• Know what’s working and what’s not: Don’t chase vanity metrics—find out which marketing channels work the best. Housecall Pros’ field service reporting software helps track your most important business metrics and see which channels are driving the best ROI.

Use These Strategies to Get More Lawn Care Customers

You can grow your lawn care business without a marketing degree or a huge budget. All you need is a mix of the right tools and tactics to get started. The key is to start small. Pick one or two lawn care marketing ideas from this guide that seem feasible and suitable for your lawn care business. If they work, scale up from there. If they don’t, experiment with other tactics.

As your business grows, lawn care business software like Housecall Pro can help you not feel overwhelmed by lawn care digital marketing. Its’ automated features work like a charm, helping you send follow-ups, seasonal emails, and review requests while tracking where the most leads are coming from. The result? You spend more time catering to your clients’ lawns than on your laptop. Start your free 14-day trial today!

Share this on:

• Facebook
• Twitter
• LinkedIn