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Running a landscaping or lawn care business isn’t just about doing great work—it’s about getting found by the right customers. Word-of-mouth can help, but most homeowners now search online, compare local pros, and decide who to call before ever picking up the phone. If your business isn’t easy to find or doesn’t make a strong first impression, you’re likely losing jobs.
That’s where smart marketing comes in. The right strategies help you attract more leads, keep your schedule full, and build a reputation homeowners trust. In this guide, you’ll learn practical marketing tactics you can start using right away, including branding, search engine optimization (SEO), paid ads, customer reviews, social media, and more.
Key takeaways
Here are some core tips to keep in mind when marketing your lawn or landscaping business:
Build a clear brand: Use consistent visuals and messaging everywhere customers see your business.
Create a strong web presence:: A simple website and updated Google profile help customers find you.
Use a mix of marketing channels:: Combine SEO, reviews, ads, mailers, and social posts for steady leads.
Stay in contact with customers: Email, SMS, and automated reminders keep your business top of mind.
Track performance monthly: Review results and reinvest in the tactics that bring reliable calls and bookings.
Jump ahead
- How to market your lawn care or landscaping business
- Strategy #1: Build a strong lawn care brand
- Strategy #2: Create a professional lawn care business website
- Strategy #3: Optimize for lawn and landscaping SEO
- Strategy #4: Run lawn care and landscaping business ads
- Strategy #5: Use direct mail marketing
- Strategy #6: Generate landscaping and lawn care leads with reviews and referrals
- Strategy #7: Use social media for landscaping and lawn care marketing
- Strategy #8: Build an email and SMS marketing strategy
- Strategy #9: Advertising your lawn business with vehicle wraps and signage
- Strategy #10: Network and partner locally
- How to make a landscaping and lawn care business marketing plan (step-by-step)
- How Housecall Pro’s landscaping and lawn care business software can help
How to market your lawn care or landscaping business
Marketing works best when you treat it as a full system, not a single tactic. A Google ad or postcard mailer can bring in quick leads, but a long-term focus on branding, reviews, and follow-ups is what turns those leads into booked jobs.
The following strategies help you build a foundation that supports steady growth and keeps your schedule ful.
Strategy #1: Build a strong lawn care brand
The landscaping industry is massive, with a market size of $188 billion as of 2026 and over 600,000 businesses operating nationwide. In a field this crowded, a strong brand helps you stand out by making a clear first impression and building credibility before customers even contact you.
Start with a few branding fundamentals:
- Name and slogan: Choose a business name people can remember. Add a short slogan that captures what you do, like “Your Yard, Our Care” or “Curb Appeal Made Simple.”
- Logo: A clean, professional logo helps customers instantly spot your business. Consider hiring a freelancer if you aren’t design-savvy.
- Consistency: Use the same colors and design on your vehicles, uniforms, business cards, and website. This makes your business look established and helps customers remember you.
Learn more: 300+ Landscaping Business Names to Inspire You
Strategy #2: Create a professional lawn care business website
Even if referrals bring in most of your work, homeowners still expect to be able to look you up online. A professional website reassures them that you’re established, reliable, and easy to reach.
At minimum, your site needs a homepage, clear service descriptions, a service area page, an “about” section, customer reviews, and a way to contact and book.
For a stronger user experience, make sure your site is:
- Mobile-friendly: Most customers browse on their phones.
- Fast: Quick load times keep visitors from clicking away.
- Easy to navigate: Service pages and contact info should be obvious.
Pro tip: Add online booking to your site. It lets customers request quotes or schedule service 24/7, capturing leads even when you’re out in the field.
Strategy #3: Optimize for lawn and landscaping SEO
SEO helps your business show up when people near you search for landscaping or lawn care services. For most pros, that means focusing on three areas: local SEO, on‑page SEO, and off‑page SEO, plus a few technical basics that keep your site fast and easy to use.
Local SEO
Local SEO shapes how you appear in Google Maps and local search results. Start by claiming and updating your Google Business Profile, which is often your most valuable local search asset.
Then, try these quick SEO wins:
- Request reviews: Ask happy customers to leave a Google review after each job and respond to them quickly. Frequent, positive reviews help improve your search rankings and build trust with potential customers.
- Check your NAP: Keep your business name, address, and phone number (NAP) consistent across your website, directories, and social profiles to help search engines verify your business and rank you more reliably
- Choose the right categories: Select accurate primary service categories, like “Lawn Care Service” or “Landscape Designer,” so Google understands what you do.
- Post photos: Upload recent project photos to show that your business is active and professional.
On-page SEO
On‑page SEO focuses on optimizing your website’s structure and content. Create location-focused service pages, like “Landscaping in [City Name].” Add FAQs and publish blog posts that answer common customer questions, such as “How often should you mow your lawn in the summer?”
Here are a few simple on-page SEO tips:
- Use keywords: Add service keywords to your homepage title tag so search engines understand what you offer and when to show your site in search results.
- Link internally: Use links to connect related pages and guide readers through your site.
- Organize content: Use clear headers so search engines understand what your pages are about.
Off-page SEO
Off‑page SEO is about building trust signals that point back to your site from other places online. For local landscapers, the most useful signals are links and mentions from nearby businesses, directories, and organizations.
Here are some ways to improve off-page SEO:
- Trade connections: Join your chamber of commerce, local trade associations, and reputable home‑service directories, and make sure your profiles link to your website.
- Partner links: Ask partner businesses—like hardscape contractors, irrigation companies, or outdoor remodelers—to link to your site when you complete projects together (offer to list them on a “Local Partners” page in return).
- Sponsorships: Sponsor neighborhood events or teams and include a link back to your site on their sponsor pages.
- Social profiles: Keep your profiles updated to signal trust and authority to search engines.
Strategy #4: Run lawn care and landscaping business ads
Paid ads can deliver leads almost immediately. Research shows that paid advertising returns $2 for every $1 spent, making it a smart way to fill gaps in your schedule.
Start small, test different campaigns, and reinvest in the ads that reliably bring calls or form submissions. You don’t need a big budget to get started—consistency and tracking matter more than how much you’re spending.
Pay-per-click (PPC)
PPC ads appear toward the top of Google search results, and you pay only when someone clicks on the ad. Target local terms like “lawn care near me” or “landscaping service in [your city].”
For early wins, follow these tips:
- Use ad extensions to display your phone number or location.
- Start with a small daily budget to learn which keywords work best.
- Write clear headlines that tell people exactly what you offer.
Google Local Service Ads (LSAs)
LSAs run on a pay-per-lead model, meaning you pay when a potential customer contacts you directly through the ad, not when they click. LSAs place your business at the top of Google results with a “Google Guaranteed” badge that shows Google has already vetted your business. This helps to build trust and often leads to fast calls.
To get the most from your LSAs:
- Upload photos, licenses, and background checks as soon as you’re eligible to get ads approved faster.
- Set your service area tightly so you don’t waste leads on distant neighborhoods.
- Track which jobs come from LSAs and adjust your budget based on real results.
Strategy #5: Use direct mail marketing
Direct mail works because it cuts through the digital noise. While homeowners scroll past hundreds of ads online, they usually receive just a handful of physical mailers each week—making your message easier to notice.
Postcards with seasonal promotions, flyers announcing new services, or fridge magnets with your phone number can stay in a customer’s home far longer than an email or social post. Direct mail is also helpful for re-engaging past customers or introducing your business to new neighborhoods.
Here are some tips for strong direct mail campaigns:
- Keep designs simple and easy to read.
- Include a clear call to action, like “Call for a free quote” or “Book today for 10% off spring cleanup.”
- Use a tracking phone number or coupon code to measure responses.
- Send pieces before peak seasons to spark early interest.
- Match your mailers with online ads to stay visible across channels.
Learn more: 8 Proven Direct Mail Marketing Strategies to Book More Jobs
Strategy #6: Generate landscaping and lawn care leads with reviews and referrals
Reviews and referrals both grow your business, but in slightly different ways. Reviews are public feedback on Google, Facebook, or Yelp that help visitors compare providers, while referrals are private recommendations from customers to people they know. Together, they provide steady, trust‑driven leads.
Reviews act as modern word-of-mouth. They can influence search rankings and help customers feel confident choosing you. Always respond to your new reviews with a calm, helpful tone, even when feedback is poor, because future customers read how you handle concerns.
Referrals add another layer of trust. Encourage them by offering simple rewards like “$25 off your next service for every neighbor you refer” or “Free lawn edging with your next visit when a friend books a cleanup.” Provide a shareable link or referral card to make the process easy. Pro tip: Ask for reviews right after you finish a job, when the impression is fresh. Tools like Housecall Pro can automate review requests so you never forget to ask.
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Strategy #7: Use social media for landscaping and lawn care marketing
Social media helps potential customers learn about and trust your business. Each platform helps you reach homeowners differently:
- Facebook: Best for community groups and business updates.
- Instagram: Perfect for highlighting visual details like clean edges and fresh mulch.
- Nextdoor: Connects you directly with neighbors in your service area.
- TikTok: Ideal for sharing satisfying before-and-after transformations.
You don’t need to be a “content creator.” Just share the work you already do: before-and-after photos, customer testimonials, lawn care tips, and posts that show your community involvement. The goal is simple: be authentic and give customers a clear reason to remember and choose your business when they need services.
Run paid social ads
Paid posts help you reach homeowners in specific ZIP codes, promote seasonal offers, or retarget visitors to your website so they see your name again when they’re ready to book. They’re especially effective for showing off your work, promoting seasonal offers, and building recognition in your service area.
Try the following:
- Targeting by ZIP code or radius around your shop.
- Promote seasonal specials like spring cleanups or fall aeration.
- Retarget past website visitors to stay top of mind.
Strategy #8: Build an email and SMS marketing strategy
Your existing customers are still your most valuable audience. People who’ve hired you once are far more likely to book again, so staying in touch keeps your business top of mind when they need mowing, aeration, cleanup, or project work.
Email and SMS campaigns can include:
- Appointment reminders
- Seasonal maintenance tips
- Promotions or package offers
- Thank you messages after visits
Automation makes all of this easier. Housecall Pro can automatically send reminders, updates, and promotions, keeping your communication active even during your busiest months.
If the idea of regular emailing feels overwhelming, start with quarterly updates and add more frequent messages as you get comfortable. The goal isn’t volume—it’s steady, helpful contact.
Strategy #9: Advertising your lawn business with vehicle wraps and signage
Vehicle wraps and signage turn your daily routes into rolling ads. When neighbors repeatedly see your branded truck or yard sign at homes in their area, it shows that you’re active, trusted, and serving real customers nearby.
Here are some ways to make sure your visuals create a lasting impression:
- Use bold, readable lettering with your phone number on both sides of the vehicle
- Place yard signs in visible spots after jobs
- Keep designs clean so your brand is clear from a distance
- Replace worn or faded signage so your image stays sharp
- Add a QR code that links to your website or booking page so people can easily learn more or schedule services
Strategy #10: Network and partner locally
Local networking is one of the cheapest ways to find new lawn care customers. Showing up at community events like farmers’ markets, home shows, and neighborhood gatherings helps you build trust simply by being present and approachable. People like hiring businesses they recognize, and face-to-face interactions can carry more weight than a digital ad or postcard.
Consider joining your chamber of commerce or sponsoring a youth sports team. Partnerships can also open the door to steady work. Realtors need quick yard cleanups before listings go live or right after a sale, while contractors and builders can recommend you to clients who want outdoor projects finished after construction wraps up.
Here are some action items to start building relationships:
- Introduce yourself to five local property managers this month.
- Join one networking group or chamber of commerce meeting.
- Keep brochures and business cards on hand for every community event.
- Reach out to three nearby contractors with a short note offering collaboration and cross-referals on projects.
How to make a landscaping and lawn care business marketing plan (step-by-step)
A simple marketing plan helps you stay organized, spend wisely, and generate work without feeling overwhelmed. The goal is to start small, stay consistent, and build on what works.
Here’s a simple framework:
- Define your goals: Decide what you want most from your marketing. Is it more calls, more repeat customers, higher revenue, or a stronger presence in new neighborhoods? Clear goals guide every choice you make.
- Know your audience: Identify who you want to reach. Are you targeting homeowners, landlords, HOAs, or commercial property managers? Each group responds to slightly different messages and services.
- Choose 2–3 channels to start with: Pick a few marketing strategies you can execute well. For example, a new business might focus on Google Business Profile updates, seasonal direct mail, and consistent Facebook or Instagram posts.
- Set a realistic budget and timeline: Decide how much you can invest each month and how long you’ll test each channel before judging results. Giving each tactic a fair trial window helps you avoid quitting too soon.
- Measure and adjust results monthly: Track calls, leads, bookings, and costs for each channel. Double down on what performs and pause what doesn’t.
How Housecall Pro’s landscaping and lawn care business software can help
Putting these strategies into practice is easier when you’re not juggling everything manually. Housecall Pro’s landscaping and lawn software gives businesses like yours a simple way to automate and track your marketing efforts so you can focus on growth.
Housecall Pro’s marketing tools include:
- Automated review requests to build a steady stream of online feedback that boosts your reputation and local visibility.
- Automated postcard and email tools to reach past customers with seasonal tips or promotions.
- Online booking and payment features that remove friction for customers who want to schedule quickly.
- Email and SMS campaigns to keep you connected throughout the year without extra manual work.
- Reporting and analytics to show which marketing channels bring in calls, bookings, and revenue so you can base decisions on real data.
Ready to work smarter, not harder? Sign up for a free 14-day trial to see how much easier it is to grow your business with the right tools in place.
