How JaxPowerPro grew from one truck to a $2M+ electrical business using Housecall Pro

Growing an electrical company takes more than technical skill. It requires the right systems to manage scheduling, communication, and job tracking as demand increases. Here’s how JaxPowerPro used Housecall Pro’s electrical business software to scale from a one-truck operation to a $2M+ company in just three years.

Company overview: JaxPowerPro

• Industry: Electrical
• Location: Jacksonville, Florida
• Company size: Five-truck operation with 11 employees
• Years in business: Founded in 2022
• Services offered: Residential, commercial, and service electrical work
• Previous system used: QuickBooks with a basic CRM

Table of contents

The challenge: Scaling an electrical business without office staff

Before launching JaxPowerPro, Matthew Hirthe spent years working as both a non-union and union electrician in Wisconsin. After moving to Jacksonville, he continued in the trade and later stepped into a management role, running the electrical, solar, and hurricane-shutter departments for a roofing company. That experience gave him early exposure to skills that would shape how he would run his own business.

When his employer was acquired—and with a newborn on the way—Matthew decided it was time to build something of his own. In 2022, he launched JaxPowerPro, an electrical company focused on safety, code compliance, and clear communication in a competitive Florida market.

That first year, JaxPowerPro generated over $700,000 in revenue. The next, they reached $1.25 million. Growth was rapid, but with it came challenges.

​​One of the hardest obstacles was finding qualified electricians—a challenge many service providers face in their industry. Many applicants came from shops where they had only ever performed one repetitive task, leaving them without the well-rounded experience an electrical contractor needs. Building a team that could handle multiple systems required intentional training and patience.

Another challenge in the beginning was managing multiple aspects of the business. “As the owner, you’re doing so many different things that you’re pulled in so many directions,” Matthew said. “At first you’re doing a marketing thing, then you’re doing the installation, and then you’re doing this and that.”

He also learned how vital financial management is to running a healthy business. “Finance is not necessarily the strongest suit for most guys in the trades,” he explained. “If I could change something going back, I’d make sure bookkeeping and financial pieces were lined up from the beginning.”

Matthew needed electrical business software that could  simplify operations, centralize communication, and support field technicians without hiring a full-time office staff.

The solution: Electrical business software built for field teams

To stay organized and scale efficiently, Matthew chose Housecall Pro’s electrical contractor software to connect every part of his business.

He had explored other CRMs such as ServiceTitan but found their system requirements too complex. “With Housecall Pro, I was able to operate on the go.”

That flexibility allowed Matthew to manage JaxPowerPro from anywhere, balancing fieldwork, dispatching, customer messaging, and team coordination through a single field service management platform designed for electrical teams like his.. “Housecall Pro is continuing to grow and expand and get more robust as I do so,” he said.

HCP Assist: 24/7 call answering for electricians

In the early days, Matthew found himself constantly juggling calls between jobsites. Every missed ring was a missed opportunity.

“We use HCP Assist,” he said. “That was huge for me in the beginning. If you are an owner-operator and you’re doing field work and you can’t always answer your phone, I suggest getting that, because it’s a backup that you don’t ever miss a phone call.”

With HCP Assist, every lead is captured and logged automatically, allowing JaxPowerPro to respond quickly and avoid losing jobs to missed calls. Even when the team is in the field, the system keeps communication consistent and reinforces a professional, reliable customer experience.

Pipeline: Sales and job tracking for electricians

As JaxPowerPro’s workload increased, Matthew needed an easier way to track progress and keep projects on schedule.

With Pipeline, he can see estimates, active jobs, and invoices in one place, giving the team a clear view of what’s sold, what’s scheduled, and what’s still outstanding. They use it daily to stay organized, and review it together each week to keep jobs moving and revenue flowing.

By centralizing job tracking, JaxPowerPro created shared visibility across the team—helping technicians, office staff, and leadership stay aligned as the business scaled.

Real-time messaging: Faster customer communication for electricians

Effective communication is one of JaxPowerPro’s core values, and Housecall Pro’s real-time messaging feature became an instant favorite.

“People like to text rather than call,” Matthew said. “Being able to message through the system as a text has been a huge deal.”

The ability to confirm appointments, send quick updates, and reply to customers directly through the platform saves time for both sides.

GPS tracking and the mobile app: Technician tracking and mobile job management

As JaxPowerPro expanded from one truck to five, Housecall Pro’s GPS tracking and mobile app became part of their daily workflow.

Customers can see when their electrician is on the way, while Matthew monitors fleet activity in real time. The mobile app allows technicians to manage scheduling, job notes, and payments directly from the field. That means fewer office trips, less paperwork, and faster turnaround on every job. The combination of mobile tools and GPS transparency has improved accountability and increased customer trust across the entire business.

The results: Growing from $700K to $2M+ with streamlined operations

Since 2022, JaxPowerPro has grown from a one-man operation into a thriving, multi-truck business. Annual revenue continues to climb, with the company on pace to hit $2M+ this year.

Matthew now leads residential, commercial, and service divisions, supported by a growing field and office team. Every employee embraces a culture of punctuality and pride.

“This year, I haven’t had more than maybe two or three incidences where individuals haven’t shown up on time,” Matthew said. “Every single person in the company is here 15 to 30 minutes prior to start time.”

Matthew also supports his team with a quarterly tool allowance, helping everyone from apprentices to lead electricians build out their toolkits. It’s one of the many ways he invests in long-term electrical Pros, not just short-term labor.

Key results

The following results highlight how Housecall Pro’s electrical business software improved visibility, responsiveness, and scalability.

Metric	Before Housecall Pro	After Housecall Pro
Annual Revenue	$700K+ (2023)	$2M+ (2025 projected)
Team Size	1 truck	5 trucks + office staff + apprentices
Calls	Hard to answer every call	24/7 coverage with HCP Assist
Job Tracking	Manual	Streamlined with Pipeline
Customer Communication	Over the phone	Real-time messaging
Field Visibility	Limited	Real-time GPS + mobile app

Looking ahead: Building departments and serving the community

When asked what the future looks like for his business, Matthew shared plans for an office remodel, department expansion, and continued quality service. “We’re going to continue to grow. Add some more trucks and continue to serve the community that I live in.”

Advice for other Pros

For other contractors looking to scale, Matthew’s advice is simple:

“You have to take risks—but try to take smart risks. Try to understand your finances as best as you can, so you can make data decisions and not emotional decisions.”

Some of those risks were substantial in the early years—taking on large jobs without having full manpower, purchasing multiple trucks in cash, and hiring aggressively before it felt comfortable. However, those calculated moves helped JaxPowerPro grow rapidly while building a strong team.

For a deeper look, download a PDF of the full case study or explore Housecall Pro firsthand with a free trial.

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