Are you using a home services marketing agency? If not, you could be missing out. Even more so, your business could be suffering. But before we get into the specifics, let’s back up a bit.
How many times have you been told that you can’t be everything to everybody? And it has been overwhelming, right? You must learn how to say no to others as a business owner. You also need to know where your strengths lie and where they don’t.
Many business owners in the home services industry get into the rut of trying to be everything to everybody and do everything under the sun to grow their business. Yet what happens is that something, at some point, starts to fall apart. And you learn, often the hard way, that you can’t do anything and everything well. And sometimes, you need to let others come in and pick up the slack—focusing on the tasks that aren’t in your sweet spot—so that you can keep serving your customers and providing them with the highest possible quality of service.
That’s why more and more home services professionals are turning to home service marketing agencies—aka digital marketing agencies—to take over the responsibility of growing their company’s online presence.
What is a Digital Marketing Agency?
A digital marketing agency is a specialized team that helps businesses grow their presence online. Think of it as having expert friends who know all about the internet and how to get people to notice your business there. They use tools and strategies that include creating engaging websites, posting informative and useful content on social media, or making sure your business pops up on Google when people search for services like yours.
These agencies have one big goal: to make sure more customers find and choose your services online. They keep up with the latest trends and tricks to stay ahead in the digital world, so you don’t have to. This way, you can focus more on what you do best—running your business and taking care of your customers.
Why Invest in Home Services Digital Marketing?
Remember how we shared above that you can’t do everything for everybody? Well, the truth is, as a business owner, you need to focus your people where they are most talented—that includes you. And, while you might be a marketing whiz, the chances are that your team needs you in front of clients, helping to represent the products and services you sell.
That’s why investing in a home services digital marketing agency is so important. They’ll take care of the following—and do it well because this is what they do every day for their existing clients—so you don’t have to.
- Improve your website’s design and functionality to attract more visitors.
- Optimize your site for search engines to increase your visibility online.
- Manage your social media accounts to engage with customers and build your brand.
- Create targeted advertising campaigns to reach potential customers more effectively.
- Develop content that educates and entertains, keeping your audience interested.
- Monitor online reviews and manage your reputation to maintain a positive image.
- Analyze data to understand customer behavior and refine marketing strategies.
- Use email marketing to keep in touch with customers and offer promotions.
How to Choose a Digital Marketing Agency
This said, while there are many amazing digital marketing agencies out there, they aren’t all the same. Simply doing a Google search for a digital marketing agency near me and signing on with the first one that pops up might not always be the best course of action. Here are some things to keep in mind when searching for a home service digital marketing agency for your business.
1. Have Clear Business Goals and a Budget
One of the mistakes that business owners make is hopping on a call with an agency, only to have no idea what they can afford. While many might say this is because they don’t know what to expect, doing your homework beforehand is important.
The agency on the other end of the line will inevitably ask you about your budget. And please know, its not because they’re wondering how much they’ll make off of you. Rather, they’re looking to see if they can right-size a solution that will be mutually beneficial. And trust us, that’s a good thing.
Here are the things that you’ll need to be prepared for, and some approximate ballpark figures:
- Website Development: Expect costs for a basic site redesign (or an initial theme-based build) to start around $3,000, with more complex features and functionalities increasing the price.
- Social Media Management: Monthly management plans can range from $500 for basic services to $2,000 for more comprehensive engagement strategies.
- SEO (Search Engine Optimization): Basic packages might start at $750 per month, with advanced strategies costing $2,000 or more, depending on the depth of services.
- PPC (Pay Per Click) Advertising: Budget at least $500 to $1,000 for initial campaigns, plus ongoing management fees.
- Email Marketing: Service costs can start from $300 per month, depending on the size of your subscriber list and the frequency of emails.
- Blog Content: You might choose to have your agency handle blog creation or work directly with a freelance copywriter. For instance, Copywriting For You offers budget-friendly rates tailored for small business owners.
- Video Production: Basic video content might start at $1,000, with more elaborate projects costing significantly more.
- Analytics and Reporting: Typically included with other services, but detailed reporting might cost extra, usually starting at around $200 per month.
And if these prices seem too high for your budget, don’t let that keep you from chatting up your options with reputable digital marketing agencies. As long as you know what you can afford and understand what you need to consider, the chances are there is a solution out there for you.
2. Carefully Research Potential Agencies
Like we said earlier, don’t just sign on with the first agency that shows up at the top of search engine results pages (SERPs). Check out their websites and be sure to look for the very things that you might want to hire them to do for you. Here’s a checklist of things to look for:
- Fast Page Load Times: Ensure the agency’s website loads quickly, as this is crucial for a good user experience.
- User-Friendly Experience: Look for clear navigation and accessibility on their website to ensure they prioritize user experience.
- Mobile-Friendly Design: Check if their website is optimized for mobile devices, reflecting their competence in responsive design.
- Easy-to-Find Contact Information: Verify that contact details are easy to locate. Look for things such as where they are based, their contact form, and any other contact information displayed on the site. Transparency is critical.
- Helpful Content: Explore their blog and resources to gauge the quality and relevance of their content. Did you find an article that was helpful or interesting to you?
- Active Social Media Presence: Review their social media profiles for regular updates, engagement with followers, and content quality.
3. Evaluate Their Industry Experience
While a great digital marketing agency doesn‘t necessarily have to have experience in your space, it certainly doesn’t hurt. The more they know about the products and services you sell, the better job they’ll be able to do for you. When chatting with the agency or checking out their website, look for the following:
- Industry Awards and Recognitions: Check if they have received any industry-specific awards or recognitions that highlight their expertise and success in relevant fields.
- Knowledge of Industry Trends: Assess their understanding of current trends in home services marketing, which will be necessary for innovative and effective strategies.
- Customized Strategy Offerings: Ensure they offer tailored strategies, not just generic solutions, which indicate their ability to address unique industry challenges.
4. Ask for Case Studies from Similar Clients
Don’t hesitate to ask your prospective digital marketing agency for case studies of how they have helped other clients. Look for improvements in key digital marketing metrics such as:
- Increased Website Traffic: Look for case studies showing significant visitor numbers uptick due to SEO, content marketing, or PPC campaigns.
- Improved Search Engine Rankings: Check for evidence of higher rankings in search engine results for relevant keywords.
- Enhanced Social Media Engagement: Seek examples of increased likes, comments, shares, and overall follower growth on social media platforms.
- Higher Conversion Rates: Look for data demonstrating an improvement in converting website visitors into customers or leads.
- ROI from Advertising Campaigns: Review results that detail the return on investment from specific advertising campaigns, indicating cost-effectiveness and profit.
5. Schedule a Consultation
If you haven’t done so, now is the time to schedule a consultation. While a digital marketing agency can and should have a great online presence, understand that this is a big financial investment for your business. So, a conversation must ensure you feel good about who you’ll be doing the work with. Here are a few questions to ask during your call, which help to summarize some of the points we mentioned earlier in this article.
- What specific experience do you have in the home services industry? Ask them to share any relevant case studies or client testimonials.
- How do you measure the success of your campaigns? Understand the metrics they use and how they report these to you.
- How do you stay updated with the latest digital marketing trends and algorithms? Check their readiness to adapt to these changes and ensure your website remains favored by Google and other search engines.
- Who will be working on my account, and how often will we communicate? It’s important to know who your points of contact are and the frequency of updates you can expect.
- What is your policy on scaling up or down services as business needs change? This will give you flexibility as your business grows or needs shift.
The 10 Best Home Services Digital Marketing Agencies
We know you are busy trying to keep up with the day-to-day demands of your home service business. That’s why we compiled a list of some of our preferred digital marketing agencies with expertise in the home services space and more.
1. Suff Digital
Suff Digital is a comprehensive digital marketing agency known for its strategic and data-driven approach to helping businesses enhance their online presence. They specialize in crafting customized marketing solutions tailored to each client’s needs.
Services:
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- Social Media Marketing
- Web Design and Development
Industries:
- Home Services
- Healthcare
- Retail
2. Tried and True Digital Marketing
Tried and True Digital Marketing is a family-oriented agency that brings personal experience to its marketing strategies. The owner’s daughter owns a residential cleaning business, adding a personal touch and understanding of the home services industry.
Services:
- Content Marketing
- Social Media Management
- SEO and Local SEO
- Email Marketing
Industries:
- Home Services
- Small and Family-owned Businesses
3. Skol Marketing
Skol Marketing is an agency that focuses on increasing online visibility and enhancing digital marketing strategies for various businesses. It is known for its expertise in web development and SEO services.
Services:
- Website Design
- SEO
- Google Ads Management
- Social Media Marketing
Industries:
- Small Businesses
- Non-profits
- Educational Institutions
- Sports
4. UpSwell
UpSwell specializes in marketing for home services and the automotive industry. They use powerful analytics to drive leads and focus on local marketing strategies.
Services:
- Hyper-local Marketing
- Digital Advertising
- Direct Mail Marketing
- SEO
Industries:
- Home Services
- Automotive
Get In Touch: 858-842-5746
Let us earn your trust
Dominate your market with Housecall Pros’ marketing tools. On average, Pros increase monthly revenue generated through Housecall Pro by 42% after their first year.
See plan options and feature breakdown on our pricing page.
5. Blue Corona
Blue Corona is a leader in digital analytics and marketing optimization. Through detailed data analysis and marketing strategies, they provide measurable results in web traffic and conversion rates.
Services:
- SEO
- Website Design
- Pay Per Click
- Video Marketing
Industries:
- Home Services
- Manufacturing
- Healthcare
6. GoMarketing
GoMarketing understands the unique challenges of the home services market. They offer various digital marketing services designed to increase visibility and customer engagement.
Services:
- Online Advertising
- SEO
- Website Design
- Reputation Management
Industries:
- Home Services
- Real Estate
- Healthcare
7. Lemonade Stand
Lemonade Stand is a full-service internet marketing company that generates leads for home services companies. Their approach is centered around creating effective online strategies that convert.
Services:
- Local SEO
- PPC Management
- Email Marketing
- Social Media Marketing
Industries:
- Home Services
- Local Businesses
8. Hook Agency
Hook Agency is dedicated to creating high-impact web designs and marketing strategies that help businesses stand out in their industries. They focus on SEO and visually compelling websites.
Services:
- SEO
- Website Design
- Content Strategy
- Conversion Rate Optimization
Industries:
- Construction
- Home Services
- Real Estate
9. Socius
Socius prides itself on its collaborative approach to digital marketing. They specialize in creating tailored content that improves SEO performance and visibility and enhances user engagement.
Services:
- Custom Content Creation
- SEO
- Paid Search
- Social Media Management
Industries:
- Healthcare
- Home Services
- Legal
10. Disruptive Advertising
Disruptive Advertising lives up to its name by focusing on innovative marketing strategies that disrupt standard practices. They specialize in PPC and conversion rate optimization.
Services:
- PPC Management
- Site Testing
- Analytics and Reporting
- Lifecycle Marketing
Industries:
- E-commerce
- Home Services
- Education
Grow Your Home Service Business with Housecall Pro
Owning your own business is an exciting and rewarding endeavor. That’s why it is so important that you work with professionals who are as dedicated to your success as you are. At Housecall Pro, we’re experts in working with home services companies.
If hiring a digital marketing agency isn’t currently in your plans, we can help. We offer affordable solutions for online bookings, reviews management, Mailchimp integration, Google local service ads integration, voice solutions, and so much more.
- Online Bookings: Ditch the endless back-and-forth with customers and let them book their appointments with a few clicks. Our user-friendly calendar makes it a breeze, and the customizable booking form ensures it’s on-brand and tailored to your company.
- Reviews Management: In this digital age, your online reputation is everything. Housecall Pro makes it a cinch to automate reviews after each service, keeping your customers happy and your business shining.
- Mailchimp Integration: Stay top-of-mind with your clients through strategic email campaigns. Our Mailchimp integration syncs your customer data, so you can craft personalized messages that convert.
- Google Local Service Ads: Forget fighting for visibility – let Google do the heavy lifting. Our seamless integration with Google Local Service Ads puts your business front and center for local searches, driving high-intent leads straight to your door.
- Voice Solutions: Never miss another call (or opportunity) with our answering service for home services. Caller ID, custom call flows, and VoIP capabilities ensure you provide a seamless, professional experience every time.
To get started, check out our resource center and sign up for your free trial. We promise that you’ll wish you had started here in the first place.
Frequently Asked Questions
We know that deciding to invest in a home services marketing agency is a big one. And it doesn’t come without some financial investment. That said, we want to ensure you are well-equipped to make the best decision for you and your business.
Is social media marketing essential for home services businesses?
Yes, social media marketing is essential for home services businesses. As of January 2024, there were approximately 239 million users in the U.S. alone. This widespread use provides a vast audience for home services to engage with potential customers, showcase their services, and build trust through direct interaction. Ignoring social media means missing out on a significant opportunity to connect and grow.
What does content marketing include?
Content marketing involves creating and sharing valuable content tailored to attract and engage a specific audience—those who want to buy your product or service. This includes blogs, newsletters, white papers, social media posts, emails, and videos. The goal is to provide relevant and useful information to current and potential customers, establishing your expertise and building trust. By consistently offering valuable content, your business can enhance your visibility and credibility, meaning customers will be more likely to trust you, and buy from you.
What are the best channels to market your home services business?
While it all starts with a great website, the best channels to market your home services business include local SEO to capture nearby searches, social media platforms to engage with the people interested in what you sell, email marketing for personalized communication and to keep customers engaged, and pay-per-click advertising for immediate traffic.
