Plumbing Advertising: The Best Ways to Get in Front of Homeowners
If you’re running a plumbing company, you already know many people are ready to hire a contractor
and your business depends on getting their attention.
Here’s the challenge, though. You’re spread thin as it is and may not have gone to business school.
Keep things simple and go where almost all of your potential customers are searching when they need plumbing services: Google and social media platforms.
Below, we'll explain why and how you should be advertising on Google Local Services, Facebook and NextDoor.
Top Places to Earn High-Quality Plumbing Leads
Google Local Services
With Local Services, you have the ability to advertise your business on Google and receive leads directly from potential customers.
Local Services Ads appear at the top of Google Search results, which sets it apart from other Google advertising products.
Watch the webinar below to learn everything there is to know about Local Services Ads or check out our detailed article on
Social Media (Facebook & NextDoor)
In this article, we're not going to cover paid ads on Facebook or NextDoor. Instead, we're going to talk about a free advertising strategy.
Word of mouth makes up a large percentage of new business for many home service companies. But that referral engine takes work to get going.
Start simple and have an office worker recommend your services in their free time to build brand awareness.
For NextDoor, the person recommending your company does need to live within your service area. And on Facebook, that person can join local Group Pages where recommending small businesses is common. Your ideal customers are there and this advertising approach only costs time.
Other points to keep in mind:
, and past customers will begin referring you on these sites so you no longer have to.
If you're not already using Yelp or other directory sites, hold off for now. They are more complex and take some know how to see
Stay on top of online reviews. Potential customers often check them before booking.
BONUS: Google Ads for Plumbing Services
If the internet were like Game of Thrones, Google Search would be sitting on the Iron Throne. For the plumbing industry especially, Google has been a better place to spend ad money than The Yellow Pages and other print resources for many years now.
For plumbing businesses, mastering Google Ads can be a highly effective strategy but also a costly one if not done correctly.
When potential customers type their problem into that search bar and hit Enter, you’ll want your ad to show up towards the top of that search results page. It’s that simple.
At the same time, how you construct that ad matters. Here’s what an effective plumber marketing ad looks like:
So what makes this a strong ad? A few things:
is tailored to mirror the user’s likely search term: “Get a plumber in 90 minutes.”
(separated from Headline 1 with a hyphen) entices the reader to click by telling them that services start as low as $20.
is relatable and directly references the type of plumbing the user is searching for (“/bathroom”).
clearly defines the value proposition for the user and shows the various relevant services available in a bit more detail.
Vital information such as the company address and phone number, are front and center so the user doesn’t have to go searching for it elsewhere.
It’s worth mentioning that when the customer does click on the ad itself, they should be directed to the most relevant URL on your site that addresses the problem the customer was searching for.
In this case, it’s an issue with their bathroom plumbing, so they should be sent to the bathroom fixtures page on your site.
Putting Your Plumbing Marketing Strategy Into Practice
Remember, keep it simple to start.
Forget about all those terms thrown around like digital marketing, PPC, search engine optimization (local SEO), paid ads, marketing plan, content marketing, email marketing.
While it’s not exactly rocket science, getting advertising right for your plumbing business just takes some thought and effort to nail it and bring in those new customers.