Service Price Calculator

Most house cleaners charge $25–$75 per hour or $200–$400 flat rate for a standard 2,000 sq ft home. Pricing varies by region, type of clean (standard, deep, move-out), and frequency. Hourly works for one-time and irregular jobs where time is hard to predict; flat rate works for recurring contracts where the time required is consistent. Calculate your fully loaded labor cost first, then add overhead and profit to set defensible rates.

The average hourly rate for residential house cleaning is $50 per hour per cleaner in the U.S., with most companies billing between $25 and $75 per hour. Urban metros and high cost-of-living areas trend higher; rural markets and solo operators trend lower. Always price off fully loaded labor cost — wages plus payroll taxes, insurance, benefits, supplies, and overhead — not just the wage you pay your cleaners.

For a standard 2,000 sq ft home, most cleaning companies charge $200–$400 per visit for a recurring clean and $300–$500 for a one-time deep clean. Post-construction cleans for the same size home typically run $400–$700. Adjust for clutter level, number of bathrooms, pets, and add-ons like inside-oven, inside-fridge, or interior windows.

Hourly rates work best for first-time cleans, deep cleans, post-construction jobs, and any service where time is unpredictable. Flat rates work best for recurring cleans, standardized service packages, and customers who want pricing certainty upfront. Most successful cleaning businesses start with hourly rates to gather accurate time data per home type, then transition repeat customers to flat or subscription pricing once a pattern is established.

Successful home cleaning businesses typically target a net profit margin of 10–28%, with industry averages landing around 15–20%. Gross margins on labor usually run 30–50%. The biggest margin killers are underpricing labor (wages without benefits or overhead), forgetting to include supplies and travel, and skipping a callback/reclean reserve. Always run the full calculation — labor + supplies + overhead + profit — before quoting.

A standard clean handles routine surface work: dusting, vacuuming, mopping, kitchen and bathroom wipe-downs. A deep clean adds detailed work: baseboards, behind appliances, inside cabinets, vents, light fixtures, and heavy buildup removal. Deep cleans take 50–100% longer than standard cleans, so they should be priced 1.5× to 2× the standard rate for the same home. Always quote deep cleans separately and never assume a deep clean is included in a recurring rate.

Charge full rate for one-time cleans and offer a 10–25% discount for recurring service — weekly gets the biggest discount, biweekly sits in the middle, monthly gets the smallest. Recurring homes are cheaper to clean after the first visit because they stay consistently cleaner between cleans, so you can offer a discount without sacrificing margin. Lock new recurring customers into 3–6 month minimums to protect against early cancellations and the first-visit time investment.

Overhead is every business expense that isn’t direct labor or supplies — insurance, vehicle costs and fuel, marketing, software, phone, equipment depreciation, admin time, accounting, training, and office rent. To allocate overhead per job, divide your total monthly overhead by total billable hours in the month, then multiply by the hours required for the job. The calculator does this automatically using the inputs you provide.