How To Get Work From Angi & Turn More Leads Into Jobs

Angi, formerly Angie’s List, connects homeowners needing service with local pros who can do the job. When a customer submits a request, Angi sends that lead to multiple contractors at once—so speed, trust, and follow-through determine who books the work. 

This guide breaks down how to get steady, profitable work from Angi. You’ll learn how the platform generates leads, what actually helps you book jobs, and how to decide if Angi belongs in your overall lead strategy.

Learn more: How to get free home service leads with Housecall Pro

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How Angi generates leads for contractors

Angi generates a lead when a homeowner actively searches for help or submits a service request on the platform. The customer picks a service category (like plumbing, electrical, or cleaning), enters basic job details, and shares their location and contact information. From there, Angi typically distributes that request to multiple contractors who match the service type and area. 

Many Angi leads are shared, meaning several pros receive the same request simultaneously. Homeowners compare responses, focusing on contractors’ availability, reviews, and pricing.

While Angi doesn’t publish exact ranking formulas, contractors commonly receive leads based on:

• Service match: The categories listed in your profile.
• Location: Your defined service area.
• Reputation: Profile completeness and review history.

Once a lead comes in, homeowners expect quick confirmation and clear next steps. Contractors who treat Angi leads like time-sensitive opportunities, not passive inquiries, are best positioned to turn them into booked jobs.

Factors that determine whether you get jobs on Angi

Getting the lead is only step one. To win the job, you need to stand out from other local contractors. Here are the main factors that influence a homeowner’s decision:

Profile completeness and accuracy

Your profile is your digital business card. Clear service descriptions, accurate categories, and current business details help homeowners quickly understand what you do. If your profile looks thin or outdated, they’ll move on.

Reviews and reputation

Reviews carry serious weight on Angi. Star ratings, recent feedback, and thoughtful responses show credibility. Most homeowners check your newest reviews to decide if you’re reliable.

Responsiveness and follow-up speed

When multiple contractors get the same request, response time matters. Fast replies show professionalism and availability while the homeowner is still deciding.

Service categories and service area

How you define your services affects which requests you get, so align them to your real work:

• Categories: If they’re too broad, you’ll pay for leads you can’t service. If they’re too narrow, you’ll miss opportunities.
• Service area: Be realistic about how far you’ll travel. Tighter service areas often lead to higher profitability because you spend less time driving.

Clear communication and pricing

Direct answers and transparent pricing build trust. In our 2025 survey of more than 1,000 U.S. homeowners, 93% said instant estimates affect their hiring decisions.

Even if you can’t give an exact quote without a visit, explaining your pricing structure (like hourly rates or diagnostic fees) sets clear expectations and filters out unqualified leads.

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How to get more leads from Angi

Getting leads from Angi requires proper setup and consistency. Contractors who see steady volume usually focus on visibility and lead quality, not just quantity.

Try these tips to get more leads:

• Refine your service categories: List every specific service you offer. Remove ones you don’t want to perform or that aren’t driving consistent profit.
• Tighten your service area: Focus on ZIP codes where you want to build density and repeat work.
• Use Angi Ads selectively: Ads can boost visibility, but they work best when your profile and reviews are already strong.
• Prioritize quality over volume: Track which leads become real jobs and adjust settings to cut low-value requests.

How to optimize your Angi profile

Your Angi profile might be the difference between a customer booking you over a competitor. Here’s how to make it work for you:

• Keep your profile current: Updated photos, accurate descriptions, and up-to-date business details help it feel active and trustworthy.
• Write a clear, specific business description: Outline the services you offer, your specialties, and what customers can expect when working with you. 
• Add real photos of your work: Upload recent job photos, before-and-after project shots, team pictures, and images of your branded vehicles. 
• List credentials and business details: Display your licenses, insurance, certifications, and years in business help reduce uncertainty (especially for first-time customers). 

When to use Angi Ads

Angi Ads are designed to increase visibility, not replace the basics. They can help put your business in front of more homeowners, but they’re most effective when paired with a solid profile and fast follow-up.

Ads make sense if:

• Your profile is complete, accurate, and up to date
• You’re already responding quickly to organic leads
• You have consistent reviews that reflect recent work
• You’re trying to break into specific service categories or new locations

If those basics aren’t in place, ads usually just increase costs without improving results. Visibility won’t fix slow responses or unclear listings. Nail your process first, then use ads to scale.

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How to convert Angi leads into booked jobs

Homeowners usually contact multiple pros, so your first interaction matters. The first few minutes often decide who gets the job.

Follow these best practices to convert your Angi leads into actual jobs:

• Respond as quickly as possible: Speed matters, and a fast reply shows you’re available and ready to work.
• Keep first contact simple: Introduce your business, confirm the request, and ask one or two clarifying questions. Don’t overload them with text upfront. 
• Get the right info before quoting: Clarify the scope, timing, and any constraints so your estimate is accurate from the start. 
• Offer a clear next step: Every response should guide the homeowner toward an action, like booking a visit or approving a quote.
• Follow up when needed: Not every lead converts immediately. A brief, polite follow-up can reopen the conversation without coming across as pushy.

How to respond to Angi leads (message and call templates)

When a lead comes in, respond clearly and quickly with a templated response. Here are a few examples to help you confirm the request, gather important details, and move the conversation along:

• First response (Text/Message): “Hi Debbie, this is Josh with FixRight Handyman. I received your request for drywall repair. I can help—when is a good time to talk or schedule a quick look?”
• Follow-up (Text/Message): “Hi Tyler, just checking back to see if you still need help with that drywall repair. Happy to answer questions or get something scheduled.”
• First call script: “Hi Shawna, this is Josh with FixRight Handyman. I’m calling about your Angi request for drywall repair. I wanted to confirm a few details and see how we can help.”
• Voicemail script: “Hi Zander, this is Josh with FixRight Handyman calling about your Angi request. Please call or text me back at [Phone Number] when it’s convenient.”

Review strategies that help you win more work from Angi

Reviews build the trust that homeowners need to hire you. A steady stream of recent feedback helps you stand out against competitors who have thousands of reviews from five years ago.

Here’s how to build a strong review portfolio:

• Ask for reviews at the right moment: Request a review immediately after a successful job, when the experience is fresh. Keep the ask simple and focus on requesting feedback, not praise.
• Make it easy: Send a direct link via text or email so they don’t have to search for your profile. The less effort required, the more likely they are to follow through.
• Follow Federal Trade Commission (FTC) guidelines: Never offer money, gifts, or discounts in exchange for reviews. Requests must be transparent and optional.
• Respond consistently: Reply to every review—positive or negative. It shows potential clients that you are active and professional.
• Focus on consistency, not volume spikes: A steady weekly stream of reviews carries more weight than a single large batch collected once a year.

Pro tip: Housecall Pro automatically sends review requests by text or email after a job is completed, helping you collect reviews consistently without extra follow-up.

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Common reasons contractors don’t get work from Angi (and how to fix them)

If Angi leads aren’t turning into booked jobs, the problem is likely with your process, not the platform itself. Check for these common pitfalls:

• Slow response times: Shared leads move fast. If you wait hours to reply, the homeowner has likely already booked someone else.
  • Fix: Set up automated text responses to engage leads instantly.
• Incomplete profiles: Missing photos, outdated business hours, or vague descriptions create hesitation.
  • Fix: Audit your profile monthly to ensure it looks active and professional.
• Poor lead targeting: Broad service categories or wide service areas often bring in leads you can’t actually service.
  • Fix: Narrow your categories and zip codes to focus only on your ideal jobs.
• Lack of recent reviews: An inactive profile looks risky to a homeowner.
  • Fix: Automate your review requests to keep your profile fresh.
• Unclear communication: Vague replies about pricing or availability.
  • Fix: Be direct. Explain your pricing structure and the next steps immediately.

What businesses succeed on Angi?

Angi works best for service businesses that handle immediate, high-intent requests. Homeowners on the platform are usually trying to solve a specific problem right now, not plan a long-term renovation.

Trades that often see strong results include:

• HVAC, plumbing, and electrical services
• Handyman and home repair businesses
• Cleaning services (like move-outs or deep cleans)

These trades involve faster decision-making and more predictable pricing, making it easier to move a lead to a booked job in a single call. 

How much does Angi cost?

Angi typically charges contractors $15–$85+ per lead, depending on your trade and location.* Most contractors also pay an annual membership fee.

Don’t just focus on the cost per lead—track your cost per booked job, too. If spending $100 on leads lands you a $1,500 job, the platform fits your budget. If you spend $500 to win that same job, you may need to adjust your strategy.

*Angi doesn’t share lead costs publicly. This range reflects contractor feedback and pricing data reported by industry publications.

How to track whether Angi is working

To decide if Angi is worth the investment, look beyond lead volume. Review key metrics regularly, such as:

• Lead-to-booking rate: How many leads actually turn into jobs? A low rate can signal issues with your response time or pricing.
• Cost per booked job: Divide your total Angi spend by the number of jobs you won. This is your real ROI.
• Job value: Are customers engaging in upsells and repeat work, or are they just one-off repairs?
• Admin time: How much time do you spend responding and quoting? High effort with low return is a red flag.

If the numbers don’t add up after consistent effort, tighten your service area, refine your categories, or shift your budget to other channels.

Alternatives to Angi

Angi isn’t the only way to generate leads. Many contractors like to spread their budget across multiple channels to diversify. Some common alternatives include:

• Google Local Services Ads (LSAs): These appear at the top of Google search results and connect you with high-intent local customers. You pay per lead, not per click.
• Thumbtack: Connects homeowners with pros across many service categories. Pricing and lead quality vary by market.
• Yelp: Combines reviews with paid advertising to drive inbound requests. This is especially effective in competitive metro areas.
• Direct website leads: Investing in SEO and your own site offers more control and lower long-term costs than buying third-party leads.

Using a mix of platforms helps balance volume and cost. The right combination depends on your trade, location, and how quickly you can respond to new requests.

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How Housecall Pro helps you get more work from Angi

Success on Angi depends on speed and organization. Housecall Pro’s field service management software helps you respond faster, schedule jobs instantly, and manage follow-ups without juggling multiple apps.

With the Angi integration, leads flow directly into your Housecall Pro account, making it easier to stay on top of requests and turn one-time jobs into repeat work. Housecall Pro also helps you get more value from leads across channels with features like:

• Instant lead notifications so you can respond while demand is hot
• Automated estimates and invoices to speed up booking and payment
• Follow-up and review automation to turn one-time jobs into repeat work
• Customer history tracking so no lead gets lost or forgotten

Sign up for a free 14-day trial today to streamline your lead management.

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