Proper plumbing and plumbing services are things every homeowner needs. Whether it’s making sure that the toilet is working properly or saving money on the cost of water, your business plays a crucial role in the lives of millions of Americans. The industry as a whole is growing. With a strong home sector, the plumbing industry is growing at a rate far faster than other home services industries.
Everything You Need to Know About Plumbing Lead Generation
So then why are you finding it difficult to grow your business through lead generation? Perhaps you’ve been a staple business in the community for years, but the phone doesn’t ring off the hook the way you know it’s capable of. Sure you’re able to keep your business running smoothly, but growing it to levels that can bring superior quality to the community and provide ultimate comfort for your loved ones. That’s what you’ve been gunning for.
The problem lies in how your plumbing company has been generating your leads, and we can guess that you probably aren’t taking full advantage of our plumbing service software to improve your marketing efforts. Whether you’re just starting out or you’ve been in this business for years, the lead generation landscape has changed. Only the plumbing businesses that can adapt and actualize the best lead generation strategies will grow their business. In this article, you’ll discover the best tricks, tips, and strategies to help get more plumbing jobs and generate high-quality leads.
We’re the best solution out there for your needs
You won’t find a better software for the your business. At Housecall Pro, we’re constantly evolving our product to offer all the features you need to make running your service business easy. You’ll get great support from the Housecall Pro team, as well as 15,000+ Pros like you in our active social community.
The best ways to get plumbing leads
Generating new quality plumbing leads that keep the phone ringing and the email inbox full are simple. Take a look at our list of lead generating strategies and adopt all or the strategies that you can implement into your business now.
Elevate SEO to market your plumbing services
A cornerstone of successful businesses in the digital age, SEO (search engine optimization) is number one on our list for a reason. Much of today’s searching and shopping is done online. In fact, research done by the Ecommerce Foundation noted that 88% of consumers do research online before making their purchase. If your SEO ranks low, no one will be able to find you. Increase your SEO by:
- Making sure your site loads quickly
- Making it mobile ready
- Keyword targeting for organic searches (most important)
Make sure your site is chock full of keywords that your potential customer will use in their search:
- “Plumbing near me”
- “Broken toilet”
Build an email list
If you don’t have an email list and an email service provider to help broadcast free promotional material to your customer base, you’re losing out on thousands of dollars. In fact, email marketing yields an ROI for $44 for every $1 spent.
Building an email list isn’t hard, you’ve probably been collecting emails for some time already. Think about it, on any project order or invoice, you already have a section asking for their email. To build your list, send out a preliminary email asking your customer to “confirm” themselves to your new list. From there, you can send out industry related material including:
- Seasonal deals
- Cost saving tips
- New and innovative technology
- Educational and DIY material
If you can send your base free information over a given amount of time, you may not see the dollars right away, however, what you’re doing is building trust and when a customer trusts you, they open up their wallet.
Build a conversion-based website
You probably have a plumbing website. That’s great. But do you have a conversion-based plumbing website? Maybe not.
A conversion-based website is a website specifically designed and constructed to keep potential on the site and offer them value as to convert them into a paying customer. So what does that look like exactly?
- Start a plumbing blog if you don’t already have one. With a blog you’re both helping your SEO rank in a positive way as well as offering trustworthy content to your potential customers.
- Use videos on your site and make sure you syndicate them with Youtube and other social media sites
- Link to other sites of authority in the plumbing industry
- Ensure the design of your site is fast and easy to navigate
- Your site should have a clear call to action (CTA) informing the site visitor what step they should take
- You should have multiple opt-in forms that help your customer join your emailing list
Use positive testimonials to build a trusted base
In order to build long term growth with your business, you need a customer base that trusts you over the competition. When you build trust, you have customers coming to you over and over. Review content will help build trust. A study conducted by Bazaarvoice shows that over half of all shoppers use reviews to help influence their purchase.
By using your email list, you have the ability to send past customers follow up emails requesting a review or testimonial. From there, you can showcase that content on your site for potential customers to see and verify your work.
Use digital marketing to generate plumbing leads
Consider using paid marketing channels such as PPC (pay per click) to run Google, Bing, and even Yahoo ads to target online leads. Be sure to research what search queries your potential customers are searching for online to send those target audience over to your site quickly.
Online directories and lead generation platforms
Lead generation platforms such as Yelp, Angie’s List, HomeAdvisor, and more are commonly used to list your business and be seen by more potential customers looking for plumbing services. Some plumbing business owners recommend these platforms, and some have a strong opinion against them. Read this ebook below to find out what hundreds of business owners like you think of these lead generation platforms:
Set up a customer referral program
Nielsen notes that people are 4 times more likely to buy when referred by a friend. So a surefire way to bolster your lead generation is to get your current and past happy customers to do the referring for you. Set up a referral program that gets new customers in the door by offering deals to the people who have already done business with you. You can do this by:
- Asking for referrals through social media
- Asking via follow up email material
- Asking in person with a business card and other promotional material
- Giving a presentation to the local hardware store and ask for them to use you as a referral if customers need plumbing work
Create a roadmap for your success
Running a plumbing business takes planning, strategy and hard work. Running a successful plumbing business takes all of that and more. It takes mapping out certain revenue goals, mapping how fast you can grow in a given time, how many customers you new customers you need to bring on in order to scale and increase your employee base and more.
When you have new leads hammering the phone lines and blasting your email inbox, you’re well on your way to becoming a successful and long-lasting plumbing business in the community. When you offer an experience that goes beyond a customer’s expectations, you build trust. When you build trust, you give your customers a reason to believe in your company. From there, you’ve created an automated marketing machine.