Staying Pro during a pandemic - Housecall Pro
ProTalks

Staying Pro during a pandemic

illustration of JC protalks

Zach Crider, owner of Gordon’s Appliance Service, is no stranger to challenging times. He purchased his appliance business from its previous owner one month before his daughter was born. For four years, he has built up his business, expanding to four trucks. Shortly before the pandemic, Zach was forced to let a technician go and begin working in the field again full-time. 

“As pros, we’re scrappy! Those of us that really truly love what we do, we’re scrappy. You can’t knock us down, we’re going to fight.”

In this episode, Zach explains how he’s committed to growing his business. His strategy is based on two things. The first is Grant Cardone’s 10X rule.

And second is his positive attitude based on acceptance. Here’s what he told us in our ProTalks:

Here’s the things that I can’t control. There are things that are out of my understanding, but I’m going to do the best with what I have in the moment. It doesn’t mean I’m always going to do it right, but I’m going to do the best that I can in that moment.

In this encouraging discussion, Zach spoke to us about marketing and communication strategies during a crisis, how to make and act on tough decisions, and how to focus on the value you provide to customers.


Housecall Pro Author

Housecall Pro

Official Corporate Communications
Contact | 
Last Posted June, 2024
About the Author Solutions for your business Whether you need to improve dispatching, reduce paperwork, increase workforce or grow revenue, we have a solution.