Book Demo
Book Demo
mm-logo-full-size

Google Local Services Guide For Home Service Business

google-local-services-mastermind-online

Home > Mastermind Online > Google Local Services Guide For Home Service Business

Total runtime: 35:00



Google Local Service listings are often the first thing that people see when they search for home services. Earning a top-ranked listing can be a huge source of new leads and revenue for your business. Learn about how to become Google Guaranteed, best practices, and more. 



We’ll also walk you through our own

integration with Google Local Services

that allows Housecall Pro users to add a schedule button to their GLS listing.


One: Getting Started with Google Local Services




In this first video, we’ll walk you through what Google Local Services ads are, which industries they currently include, and some of the benefits of the ads.


Getting Google Guaranteed




To run a GLS ad, you need to go through a screening and qualification process to be Google Guaranteed.

According to Google

, “If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.”



The application process includes

:



  • Background checks of the business, the business owner and, in certain industries, all core service professionals


  • General liability insurance check


  • State-level and country-level business licenses and industry licenses for business owners and service professionals



Learn more about what it means to be Google Guaranteed in this next video.


Setting a Budget



After you’re approved, it’s time to set up your ad and create a budget, which we cover in this next video.


Common Budgets



Fill out this poll to see what other pros are spending in Google Local Services each month:


Two: Optimizing Google Services




Best Practices



This next video covers best practices to get the most out of your GLS ad.


Three: Now Do It With Housecall Pro



We’ve teamed up with Google to allow

customers of Housecall Pro businesses to book services directly through the GLS listing

. Learn more about how this integration works and how to set it up for yourself in this next video.