Google Local Services Guide For Home Service Business
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Google Local Service listings are often the first thing that people see when they search for home services. Earning a top-ranked listing can be a huge source of new leads and revenue for your business. Learn about how to become Google Guaranteed, best practices, and more.
We’ll also walk you through our own
integration with Google Local Services
that allows Housecall Pro users to add a schedule button to their GLS listing.
One: Getting Started with Google Local Services
In this first video, we’ll walk you through what Google Local Services ads are, which industries they currently include, and some of the benefits of the ads.
Getting Google Guaranteed
To run a GLS ad, you need to go through a screening and qualification process to be Google Guaranteed.
, “If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.”
The application process includes
:
Background checks of the business, the business owner and, in certain industries, all core service professionals
General liability insurance check
State-level and country-level business licenses and industry licenses for business owners and service professionals
Learn more about what it means to be Google Guaranteed in this next video.
Setting a Budget
After you’re approved, it’s time to set up your ad and create a budget, which we cover in this next video.
Two: Optimizing Google Services
Best Practices
This next video covers best practices to get the most out of your GLS ad.
Three: Now Do It With Housecall Pro
We’ve teamed up with Google to allow
customers of Housecall Pro businesses to book services directly through the GLS listing
. Learn more about how this integration works and how to set it up for yourself in this next video.
Find more resources about the integration here:
Overview of the GLS integration
How a Customer Books a Job through the Schedule Button
Troubleshooting the Integration