Google Local Services Guide For Home Service Business


Home > Mastermind Online > Google Local Services Guide For Home Service Business

Total runtime: 35:00

Google Local Service listings are often the first thing that people see when they search for home services. Earning a top-ranked listing can be a huge source of new leads and revenue for your business. Learn about how to become Google Guaranteed, best practices, and more. 

We’ll also walk you through our own

integration with Google Local Services

that allows Housecall Pro users to add a schedule button to their GLS listing.

One: Getting Started with Google Local Services

In this first video, we’ll walk you through what Google Local Services ads are, which industries they currently include, and some of the benefits of the ads.

Getting Google Guaranteed

To run a GLS ad, you need to go through a screening and qualification process to be Google Guaranteed.

According to Google

, “If you’re backed by the Google Guarantee, and your customers (that came to your business through Local Services Ads) aren’t satisfied with the quality of your work, Google may, in its absolute and sole discretion, reimburse the customer up to the amount paid for the initial service, subject to a lifetime limit.”

The application process includes


  • Background checks of the business, the business owner and, in certain industries, all core service professionals

  • General liability insurance check

  • State-level and country-level business licenses and industry licenses for business owners and service professionals

Learn more about what it means to be Google Guaranteed in this next video.

Setting a Budget

After you’re approved, it’s time to set up your ad and create a budget, which we cover in this next video.

Two: Optimizing Google Services

Best Practices

This next video covers best practices to get the most out of your GLS ad.

Three: Now Do It With Housecall Pro

We’ve teamed up with Google to allow

customers of Housecall Pro businesses to book services directly through the GLS listing

. Learn more about how this integration works and how to set it up for yourself in this next video.

Get booked by new local customers and have them directly book you online with Housecall Pro's all-in-one home service business solution.

© Codefied Inc. | Privacy | Terms