The Ultimate Secret Weapon: Trade Shows

The Ultimate Secret Weapon: Trade Shows

Matt B., Marketing Coordinator

“What’s the point of going to trade shows?” you might wonder. Many service professionals believe they are a waste of time and money when they could otherwise be working and earning income, but we are here to tell you that expos are your business' secret weapon! Still don’t believe me? I’ll tell you why they will give you super powers!

Since there are is so much to gain from trade shows, I'll break it down for you. Here are the top 8 reasons to attend trade shows:

1. It doesn’t have to break the bank

When you belong to a trade association, you can attend trade shows at a discounted rate. If you don’t already belong to an association, you may want to consider it! Membership with associations often comes with other benefits such as training discounts, licensing, marketing tools, sponsorship opportunities, insurance discounts, supplier discounts, and more. Examples of associations include the ICRA for cleaning and restoration, PHCC for plumbing and HVAC, and the WCRA for window cleaning.

Many associations also host other industry events that are free to attend, which may be purely focused on education, without an exhibition. Check with your association to see if there are any upcoming events near you!

2. Keep up with industry regulation

Maybe you haven’t heard about new rules or regulations that impact your business yet. Trade shows are the perfect place to get caught up with all of the news that affects you. Stay on top of trends in your trade so you can take pride in offering superior service to your customers.

Trade shows are an exciting atmosphere where industry professionals gather to share ideas and expertise. Be a part of this buzz by attending! You might just feel a renewed excitement and passion about your profession, which will give you a boost later on during those long days of work. 

3. Attend classes and workshops to learn best business practices

Trade shows and expos almost always offer the chance to attend classes and seminars. Listen to keynote speakers as they offer their insights on your industry. At these educational sessions, you will gain useful information about new methods for performing your service, managing employees, marketing your business, and various other industry-specific topics.

Often, expos will even host workshops or competitions, where you can get hands-on experience working or competing alongside other professionals. These valuable training opportunities will help you become the best at what you do!

4. Learn about new equipment and tools

Your tools and equipment are key to performing at the best of your abilities. Check out everything new on the market so that you can continue providing the highest quality to your customers. See the newest gadgets in action and try them for yourself so you can get an idea of how they would work for you. You might even come across an all-in-one digital tool to help you run and grow your business!

In  this article for cleaning business owners, trade shows are named as the top place to discover new products that can help your business run more efficiently. In fact, the concept of efficiency is named as by Cleaning Business Today as a top priority in considering new products, since your time is more costly than any supplies or tools you can buy. When at trade shows, be sure to consider how you can maximize the efficiency of your business with advanced technology such as Housecall Pro!

5. Gather intel on your competition to stay ahead of the game

Some of your competitors may attend trade shows to discover tips and tricks from experts in your industry. Missing out means falling behind those who do choose to gather and share advice. Get a leg up over the competition by attending trade shows and absorbing all of the knowledge that you can!

If you are encountering issues in running your business, it’s likely that other owners in your industry are facing the same challenges. Trade shows spark open discussions where business owners can share common problems and solutions they have found to be useful. This wisdom is priceless!

6. Network with the best of your industry

At trade shows, you are in the perfect position to create connections with leaders and trend setters of your industry. With notable speakers, open discussion panels, and training sessions, the opportunities for networking at expos are endless. You will undoubtedly gain  from the expertise of those around you, even if you have been in the industry for years!

Networking with possible competitors may not seem like a plus, but seeing how your technique and business management differs from others will give you a greater understanding of what makes your business unique. Differentiating yourself from your competitors will help you in marketing your business! At trade shows, you may even find potential partners or collaborators, who you can work with to expand your offerings. Opening new doors is just one of the many benefits of expos!

(Insider tip: bring plenty of business cards to give out at the event!)

7. You can participate in fun group events

To make networking even more enticing, trade shows often host social events, such as bowling or open mic nights. These casual meetings offer an easy way to break the ice and get to know more people in the industry - all while having a blast! This will also establish you as a regular trade show attender, opening up new friendships and inner industry networks. Staying on the radar with the inner circle of your industry can result in tremendous new opportunities. 

8. Free giveaways and raffles 

Sure, you will walk away with new ideas and knowledge no matter what, but free prizes are definitely a bonus! Trade shows frequently feature giveaways or raffles that put you in the running toward winning sought-after products or services that can majorly benefit your business!

In all of our trade show involvement, we have seen service professionals walk away with thousands of dollars worth of free products, tools, and services. At Housecall Pro, we frequently raffle free full-year subscriptions at trade shows (a $1,200 value). There are typically hundreds of prizes to be won, and a lot of attendees walk home with a prize. 

Maybe you haven’t heard about new rules or regulations that impact your business yet. Trade shows are the perfect place to get caught up with all of the news that affects you. Stay on top of trends in your trade so you can take pride in offering superior service to your customers.

Trade shows are an exciting atmosphere where industry professionals gather to share ideas and expertise. Be a part of this buzz by attending! You might just feel a renewed excitement and passion about your profession, which will give you a boost later on during those long days of work. 

trade shows

Are you convinced now that trade shows are advantageous for your business? Let’s note that they might not always produce a positive return on investment: if you travel too far away and pay an arm and a leg just to attend, that strategy probably is not the best way to gain from the experience. For example, traveling to a different country for an international expo is unlikely to be beneficial for you unless you plan on doing business there.

We recommend doing your research to find trade shows that are economical and reasonable for you to attend! See if there are any local events for your industry so that travel expenses can be minimized. Remember, attending trade shows should be valuable for your business, but not too costly for you!

Hopefully you are excited about the prospect of attending trade shows to enhance your business! You can find the Housecall Pro team at trade shows all across the country just about every month. We love being able to meet our pros and show service professionals how our all-in-one digital tool can benefit their businesses! Maybe we will see you at the next show!


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