At its core, running a business fundamentally boils down to two things. First, you need to know and understand the problems your customers are facing. Second, you need to be able to provide effective solutions for those problems. If you can accomplish those two things, you have a solid foundation for a successful business. The more knowledge you have regarding your customers’ problems, the more you can create custom solutions to solve those problems. This, in turn, leads to happier customers, more referrals, and more revenue.
But it’s not always easy to know exactly what problems your customers are encountering on a regular basis. Based on your experience, you may be able to make some educated guesses, but having more concrete data can be helpful.
That’s where we come in. We surveyed 1,151 people across the United States, asking them about the most common HVAC problems they encountered. We gathered and sorted the data by state and now present it here for your analysis.
Ready?
Let’s dive in.
The most common HVAC problems in every state
A few observations about the data below.
First, the biggest problem by far reported across the United States is a lack of air conditioning. This presents a significant opportunity for you. If you can provide cost-effective air conditioning solutions, you may be able to significantly increase your customer base. This is probably even more the case in Southern states where the heat is much more intense and lasts significantly longer.
Second, consider taking advantage of seasonality. In the spring and early summer, as the weather is getting warmer, people will start about the need for air conditioning. By offering discounts or specials on air conditioning services, you may be able to secure more customers and increase your revenue. During the fall and early winter, people are dealing with heating issues. Consider offering discounts and specials on furnace repair and maintenance.
Third, be sure to shape your marketing efforts so that they reflect the most common problems your customers are facing. If your customers lack air conditioning, speak to that problem (**Tip – use our automated marketing feature built into our HVAC software to help with this). Talk specifically about how you can solve it and how much better people’s lives will be once the problem is solved. The best marketing highlights the pain points that customers feel and offers a solution for those pain points. The more you speak to the challenges your customers are actually facing, the more your marketing will resonate with them.
Final Thoughts
Knowing the problems your customers are dealing with is one-half of running a successful business. The data above certainly isn’t exhaustive by any means. But it does give you a glimpse into the common HVAC struggles that people are dealing with. It allows you to see things through their eyes.
Use the data to shape the services you offer, as well as your marketing efforts.
