This weeks feature focus is about setting up and optimizing your
with the Four P's. The Four P's are:
, Pictures, Personability, and Promotion.
We all have had our own experiences with online booking, be it good, bad, or indifferent. Some love it, some hate it. The fact of the matter is that it’s here to stay, and is going to take over every industry. These best practices will help you optimize and amplify your online booking with Housecall Pro.
1. Transparent Pricing
Don't be afraid to show your prices. Today’s consumers like to shop around, and don’t like to guess. Listing your prices gives you the upper hand and shows transparency.
2. Use Pictures
When it comes to pictures I cannot stress this enough, do not use stock photos. There’s nothing more in-genuine, than a model in an unworn polo and a fake tool belt.
3. Be Personal
You also have to make sure your online booking pictures are personable. Get your phone out on the job and start snapping. Capture working, lifting, smiling, and just being yourself.
4. Good Promotion
Finally you need to promote your online booking. There are a lot of great ways to do this, like running Facebook and Google ads, notifying customers through your voicemail, or setting up an auto-text.
In Housecall Pro,
and
with directions on how to book online.You can also advertise your online booking on your business cards and truck wrap.
So remember: Pricing, Pictures, Personability, and Promotion. By optimizing your online booking, you’ll start to see those numbers increase, while building trust with the homeowners. And that’s the key. I challenge you to implement these 4 Ps into your online booking.
About Housecall Pro
Housecall Pro is a top-rated, all-in-one business solution that helps home service professionals work simpler and grow smarter. With easy-to-use digital tools for scheduling and dispatching jobs, managing payments, automating marketing efforts, and more, Housecall Pro helps Pros efficiently manage every aspect of their business all in one place.
The Housecall Pro platform is available through a mobile app and web portal for Pros across the United States and Canada. Founded in 2013, Housecall Pro has been championing Pros through streamlined solutions and strong community support for over eight years.