Posted by Kindra K., Marketing Coordinator
July 23, 2019
Creating customer awareness and building brand recognition can be tough in the HVAC industry, especially when you’re competing with the big guys’ deep pockets and their large advertising budgets. So what’s the best way to get your small business out there—without breaking the bank on ineffective marketing campaigns?
Answer: Vinyl vehicle wraps. Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media! As an added bonus, advertising on your car is very affordable and essentially levels the playing field with those HVAC giants, giving you a solid chance to generate new leads and swoop in on potential customers.
The trick, however, is to find a legitimate car wrap advertising company who can professionally install a beautiful, captivating design—without damaging your vehicle. If you’re not sure who you can trust with your vinyl print, we’ve rounded up the five best car wrap companies that you can rely on, followed by the complete 411 on wrap advertising and why it’s seriously worth your consideration.
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The good news: Advancements in technology have made it easier than ever to create high-quality vinyl prints to wrap around cars as an advertisement. The bad news? As a result of these technological advancements, many inexperienced people have set up shop and offer car decal advertising with less-than-professional results.
If you don’t go to a legitimate car wrap company, you can damage your vehicle with vinyl that bleeds, chips, or peels your paint. These are our top choices for organizations who have an upstanding history of getting the job done the right way.
This car wrap company specializes in company branding, fleet marketing, vinyl graphics, fleet wraps, truck decal graphics, and more. Choose a style and type of graphic that’s as unique as your small business in order to maximize your visibility and separate yourself from the competition.With SignZoo, you can select whether you’d prefer wholesale prints to install your vinyl wrap yourself, or the full-service package that includes design, print, and installation. As a car wrap company with a state-of-the-art printing facility, professional formatting, and the 3M MCS accreditation, you can rest assured that SignZoo vinyl wraps are made from the best materials and follow the production process for long-lasting graphics.
2. Absolute Perfection Graphics
Similar to SignZoo, AP Graphics is a national car wrap companythat can keep your marketing material consistent across the states. They’re a one-stop shop, offering design consultation, execution, and installation in one complete package. Their entire nationwide network is 3M certified, and they’re proud to boast high-quality car wrap company logos that last between 7-10 years!
3. KickCharge Creative
With a 4.9 Star rating on Google, you can trust the glowing reviews from satisfied KickCharge Creative customers. They offer print marketing services that include car wrapping as well as logo design, stationery, brochures, sales collateral, trade shows, door hangers, and more.We love KickCharge Creative because not only do they specialize in car decal advertising, but they offer a full suite of contractor marketing services geared towards HVAC technicians, electricians, plumbers, and builders. If you’re an expert in your trade but not familiar with the best practices to advertise your service business, this car wrap company can also assist with digital marketing such as web design, social media, SEO strategy, and more.
4. Car Wrap Solutions
National car wrap companies usually have a stronger reputation than local ones, but that doesn’t necessarily mean they’re better than the little guys. Take Car Wrap Solutions from Florida, as an example; this is a legitimate car wrap advertising company that’s been in business since 1997! They’re a 3M Preferred Graphics Installer with over 11,000 installs beneath their belt, so you can certainly trust their professional craftsmanship.
Pro Tip: Invest in your vinyl wrapping with an experienced company who can put the warranty of your vehicle wrap in writing. As a general rule of thumb, local car wrap companies who do not need to ship your vehicle will be less expensive than nationwide services out-of-state.
If you want to boost your brand recognition, but don’t have a fleet to advertise with, consider this alternative. Wrapify vehicle wrapping runs off the gig economy; independent drivers have their car wrapped with your company’s branding and get paid for every mile they drive around advertising your business. Available in cities across the U.S. with an impressive analytic dashboard, Wrapify offers a way to turbocharge your performance marketing efforts when company cars are limited.
As you begin to explore car wrap companies, pay attention to what types of vinyl wraps they offer. You’ll have a number of choices that differ in terms of size, aesthetic, and price.
You have the ability to decide how much space you’d like to take up with advertising on your car depending on your budget and preference:
Full car wrap — This car wrap design covers all painted surfaces on the vehicle, except for the roof on larger vehicles that can’t be seen from the ground. Full car wraps are typically the most expensive.
Partial car wrap — Usually, anything less than a full car wrap is considering a partial wrap. These smaller decals are typically the most affordable.
Three-quarter car wrap — Some car wrap companies offer three-quarter graphics which generally includes the rear, sides of the vehicle up to the front doors, and a hood logo. This vinyl wrapping is a great option for business owners looking for a price point in the middle ground.
Most legitimate car wrap advertising companies offer five distinctive finishes that boast different head-turning looks. Different finishes include:
On average, a custom car wrap costs about $2,500 and lasts approximately five years—but this varies between vehicles; the standard price can run anywhere between $1,500 and $3,000 for the wrap material and professional installation. When comparing the cost of car wrap companies, there are several elements to consider:
The size of the car wrap decal
The shape of the vehicle to be wrapped (vehicles with compound curves and indentations, such as a PT Cruiser or VW Beetle, are more difficult and more expensive to wrap than vehicles with angular contours)
The design time
The lamination materials and type of vinyl (high-performance Cast vinyl lasts longer, but is more expensive than intermediate Calendared vinyl)
Print and installation (most legitimate car wrap advertising companies require 1-3 business days for installation, but may need more time depending on the size and scope of the print; you may also find a car wrap company that sells rolls of printed vinyl for you to install yourself in order to save money on labor costs)
Although most car wraps have a life span of roughly five years, this also varies on a case by case basis. Gloss, satin, and matte finishes may last up to seven years, but always be sure to check the warranty issued by the car wrap company.
The longevity of your car or van wrap depends on how well you care for the vinyl. In general, try to avoid high-pressure washes; instead, clean and polish your vehicle by hand using specialized products for vinyl. Your car wrap company should be able to tell you all about how to take care of your new car wrap.
As a small business owner, you need to be careful about where and how you choose to spend your company’s budget. To avoid dipping into the red, you have to carefully balance the cost of your advertising campaigns, overhead materials, and service technician management software.
That’s easier said than done! Many companies turn to automated marketing tools in order to save time and money, but if you think about it, car decal advertising becomes automatic after your initial investment. All you need to do is drive your car to and from jobs around and the upfront cost isn’t very expensive, either.
If you compare the average price of installation against the average number of impressions that car wraps receive per day, you’ll see that car wraps cost less than four cents per 1,000 impressions—which costs less than any other form of advertising.
It’s estimated that a single vehicle wrap generates between 30,000 to 80,000 impressions per day—that means over half a million people might see the advertising on your car in just a single week!
Advertisements on cars are easier to justify in terms of cost per impression (CPI) than marketing post cards, but are they as effective?
Absolutely! Vehicle wraps are far less likely to be ignored than other forms of media, such as the radio, newspaper, television, and internet. With respect to road safety, drivers can’t help but notice the advertisement on your vehicle.
This sort of attention is more than just subconscious awareness. According to a study conducted by RYP & Becker Group, 97% of audiences said they were able to remember the car wraps they saw on the road. The next time an observer needs to hire a contractor, there’s a big chance that your business will live in the back of their mind.
After you hire a car wrap company and begin to see a return on investment, rely on Housecall Pro to help drive business growth even further. Whether you’d like to grade your wrap design or want advice on how to improve your online reviews, our Pros have you covered!
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