A Formerly Homeless Business Owner on Surviving a Crisis and Learning to Thrive

A Formerly Homeless Business Owner on Surviving a Crisis and Learning to Thrive

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Posted by JC Navarro

April 24, 2020

Jonathan Monson, owner of


Auto Detailing business, has survived a life-changing accident along with homelessness to become the business owner he is today. These life circumstances have shaped his perspective on his customers, as well as his reason to start and run his own auto detailing business. To Jonathan, his success is only because he


start it for the money.


quoted entrepreneur Kerwin Rae

who said: “Whatever you need in life controls you.” He explained, “If you want or need money … and you allow that to control your mindset, it dictates your forward movement, and unfortunately, it ends up chaos.”

JC talks to Jonathan about how he did a record month of $22,000 in just three weeks in March before shutting down the business, how he’s assessing risk factors in the current crisis, the role of small business owners as leaders, and more.

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