Daniel White On Thriving in a Pandemic and Cultivating Relationships
Oklahoma City-based Daniel White is an entrepreneur. He’s invested in real estate and bought and sold several businesses, including an IT company, a brewery, an insurance company and, most recently, a moving company.
In just three years, Daniel has grown
to five trucks and a staff of 17 with plans to hire more people, buy two new trucks and expand to new cities by the end of the year.
about how he sets his company apart and how he was running his business during the quarantine.
In this episode, JC caught up with Daniel about how he’s continuing to grow his business during a pandemic. But in this special episode, JC also spoke to Daniel about being a Black American business owner during a time of great racial tension. JC and Daniel shared thoughts about how, as people of color, they’ve learned to foster unity and encourage empathy and understanding in the business world.
Here are some of the key insights from the podcast.
On Thriving in a Pandemic and Beyond [Starting at 7:50]
Many of the reasons that Daniel’s business is thriving right now has nothing to do with the pandemic. They set themselves apart in a way that is working in good times and bad. Here’s a few:
1) They charge a flat rate in an industry where customers are accustomed to getting burned by hidden fees. [Details around minute 12]
”The two main reasons that relationships fail is because of finances and communication, understanding that whether you're married and or you're in business, if you can provide a clear price upfront and clear communication, you're probably going to have a successful transaction,” Daniel explains.
2) They really push Google reviews. [More around minute 14]
“There's 67 moving companies and there's us and two others that have 300 plus reviews. And so when it comes to like finding somebody that you know is going to get the job done right.”
On Cultivating Relationships and Community During Civil Unrest [Starting at 15:45]
1) Prioritize real conversations over headlines
What we often read online is meant to be polarizing and doesn’t often represent people’s lived experiences. Daniel and JC both recommend talking to a variety of people to hear their stories.
“The thing that I find the most appealing in regards to a solution is sitting down at a table with people who don't look like you, that don't have the same age group as you, who maybe not have the same ethnicity, or gender — all of that — because then you have an overall worldview of specific different ideas and opinions,” Daniel recommends.
JC continues, “I do think that that is somewhat of a lost art: that people can sit down [and ask about other people’s experiences.] Because we have all this information. It's like, ‘Oh, I'll just look that up. I'll Google it, then I'll know it. I'll watch a YouTube video.’ People's personal experiences of all ages and color and culture — that is so valuable to sit down.”
2) Practice cultivating empathy
“We've lost the ability to empathize with somebody and really relate to somebody who doesn't look like you. And, you know, in sales, I would say the most powerful word in a sales presentation are the words ‘I don't know,’ because if I tell you that, it automatically builds trust,” Daniel says.
“We wouldn't treat our customers in one bucket … you wouldn't put them in the bucket of like, ‘Okay, so I'm going to treat this customer because it's this people group, this specific way.’ You take care of them as individuals and recognize that you're helping a family move,” JC adds.
For more advice on cultivating empathy and understanding colleges, customers, and employees that are different than you, listen to this full episode.
Check out all of our resources related to coronavirus and home service businesses here:
Learn more about what Housecall Pro is doing about bias and racism in the trades here: