Total runtime: 12:58
On average, Facebook Live videos generate
than normal videos. They’re shown to more people than regular posts and tend to generate more comments. Overall, they’re a powerful way for home service businesses to interact with their customers.
We’ll show you how to go live and how to do a trial run. We’ll look at some do’s and don’ts to make your live video successful, and show you examples of what other pros are doing that’s working well.
Let’s start with the mechanics. In the following video, we’ll walk you through how to go live from a Facebook page and how to practice beforehand with a trial run.
You've seen it on Facebook and it's a powerful tool of communication and no, I'm not talking about the emoji. My name is Alexa, and this is Mastermind Online today. I'm going to share how Facebook Live works and why you should be using it. Whether you're on your phone or at your desk, you can easily access Facebook live to communicate to your customers, keeping yourself in front of them while providing valuable information.
You're a Pro, you know things other people don't, especially knowledge that your customers don't possess. You are the pro. So get out there and showcase yourself. For desktop users, here's the first step. Go onto your business. Facebook page and click create live. Once you click that, Facebook is going to take you to another page. You'll want to scroll to the bottom. Be sure to check the box that says publish as test broadcast. If you're on your phone and want to go live, go to your business, Facebook page and click publish. The next page will give you an option to go live. Simply click that live button, add a description to your video and tap start once you're done, tap, finish in your life is complete. Yep. It's that simple. Now you'll be able to communicate powerfully with your customers on a tool that is absolutely free. Don't miss our other video. That covers what to do before, during and after a Facebook Live.
Next we dive into the best winning strategies for home service businesses starting with what you should cover in your Facebook Live videos.
How-to’s and other educational topics
Show off finished jobs
Spotlight a team member
Exciting company announcements
Highlight your community service projects
Go live with a partner business
In the following video, our Head of Online Community, Alexa Greenberg, digs into 13 tips for doing and promoting a successful Facebook Live video.
So you've learned how to use Facebook live and are ready to dive a little deeper to improve your strategy and make the most of your broadcast experiences. My name is Alexa, and this is Mastermind Online today. I'm going to share a couple of tips to make the most out of your Facebook live broadcast. I broke them down into three sections before you go live during your broadcast. And after you go live, before you go live, tell your customers when you're going live earlier in the day, create a post, letting your customers know you'll be going live. And what you'll be talking about this helps spur interest. If you're going to talk about something educational, let people ask questions beforehand. So you know what you should cover. Don't go live without a good reason. Wait for a great reason to go live, like showing off a big job or a great educational idea, and make sure it's entertaining.
A good rule of thumb is to not go live unless you'd watch it yourself. Ideal descriptions are catchy and include a call to action. People will read the description of your live broadcast to see if it interests them before tuning in where it's like sneak peek or inside scoop, grab people's interest. Make sure you check your spelling before you go live to double-check all of your mechanics. For instance, make sure you're in a quiet place away from distractions. Make sure you're filming horizontally so that your picture fills the whole screen. Make sure you have a good connection and make sure you're filming with the light on so that people can see you. Consider streaming on both Facebook and Instagram. When you get comfortable with going live, consider doubling your exposure with Instagram; check out these options for how to stream live on Instagram and Facebook.
At the same time, during your broadcast, acknowledge your audience. The point of live videos is that you're in it with your audience, be personal, and interact with them. We, for people to tune in before you launch into your topic and say hello to them as they join you, encourage them to leave comments and ask questions, go live for at least 10 minutes. Live feeds are more effective for longer material. In fact, the max is four hours. Well, we're not recommending you try that. The rule of thumb is to shoot for at least 10 minutes. People want to tune in and get real value out of the stream. And the longer you're online; the more discoverable your stream is to your audience. Provide context throughout. Remember, people will join in the middle and not know what's going on. A best practice is to remind people throughout what you're talking about.
You can even reintroduce yourself in the middle of your video and smile. Even if it feels fake, your audience will respond better to a friendly face. Remind yourself to smile. This is where the test broadcast can come and help. If it's not natural, the smile on camera, you can always practice, be mindful of your filler words, where it's like, um, and like take up space so they can make you seem nervous or less professional. Once again, this is just something to practice. No one is expecting you to be the perfect speech giver, give an actionable sign-off, leave your audience with something they can do it. It doesn't have to be sales-oriented. If your Facebook live event is educational, offer a quick tip at the end of something they can easily accomplish or ask them to leave comments on the post, offer them a discount.
If they like it and share the video, then follow up via Facebook messenger. After you go live, respond to the comments, your live broadcast can be saved and shared on your page. Respond to comments to maximize the reach of the post and keep customers engaged. Watch the video and see what you can do better. Watching yourself can be uncomfortable, but it's an opportunity to see what you can improve on, such as what filler words you use, whether you stop smiling, or people are asking questions that you're missing, and overall, remember to have fun. This is a chance to connect with your customers and show off your business, your team, and your expertise. You love what you do. Now. You have a new way to share your pride and passion with your community. I'm Alexa, and you just learned how to use Facebook live. Thanks for watching this video on mastermind online for more videos on how to level up your business. Be sure to check out our video library, where you'll find strategies and techniques on how to grow your business.
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