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Weathering Coronavirus as a Home Service Business [Examples + Free Field Guide]

Weathering Coronavirus as a Home Service Business [Examples + Free Field Guide]

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Posted by EJ Brown

March 20, 2020

Home service companies are approaching this situation in very different ways to maintain business and even find new opportunities. Here are four examples that pros have shared in the

Official Coronavirus Discussion for Home Service Businesses Facebook group

. Join the group for resources and solidarity.

Download Brandon Vaughn’s Field Guide to conquer COVID-19 in your home service business:

1. Diversifying Their Customers

After new work stopped coming in for Adam and Amanda Patrick, co-owners of

Hardwood Your Home

, the two sat down to brainstorm solutions. Amanda shared in a

Facebook post

, “We can either sit and wait this thing out, or we can start looking for new opportunities. Who is still working in spite of this? There have to be businesses that are less impacted than we are that needs floor and stair installers.” 

Together, they came up with two new types of customers: commercial contractors and restoration companies. Amanda began sending out introductory emails to new companies and within two days, they’d closed on a flooring job that amounts to $7500 in sales.

2. Promoting Financing Options

Shane Herro let his customers know through a

Facebook post

that his company, On Time Heating and Cooling, offers financing for any repair $500 or more. This strategy can help bring in business while folks are still cautious about major spending. The post has received 68 shares.

3. Selling Gift Cards

When Lawanda Haney, owner of Fit For Cleaning, calls her clients to check-in, she lets them know she has gift cards available. “ I simply let our clients know that we have gift cards for sale year-round on our website,” Lawanda said in a

Facebook post

. “ I'll let them know that if they wanted to help us out they could purchase gift cards to use when things ease back up. I didn't say it as a guilt trip. I only offered it to people who said they wish there was a way they can help.”  She has moved up the gift cards to the top of her website to make them easier to find, and clients have begun to purchase them.

4. Personal Update from the Owner

Michael Johnson, owner of A/C Man Heating and Air, posted a

personal update on his business’s Facebook page

to ensure customers that they are still open and taking service calls. In the video, he explains the safety precautions his company is taking to keep his customers and employees stay safe. The video has already received twelve shares.

Download a Field Guide to conquer COVID-19 in your home service business by Brandon Vaughn, Chief Strategist at CONQUER.

Housecall Pro Home Services Coronavirus Daily Webcast

To help home service businesses through the Coronavirus pandemic, Housecall Pro is hosting a daily webcast to provide updates for the virus and its impact to the home services world. Learn tips and and strategies to keep your business running during this time and have your questions answered by pros realtime. 

How to register for the free webcast

:

click here to join now

Time

: every evening at 5 pm PDT/8 pm EDT

Housecall Pro also has an official Facebook group dedicated to Coronavirus discussion for home service businesses. Share ideas and connect with other business owners in our community now. You can

join for free here

.

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