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Where to Find Influential Review Sites

Connor W, Director of Growth at NiceJob

Apr 3, 2018 @ 4:00PM 4 minute read

Everyone knows how important customer reviews are to gaining more business. The question isn't whether or not you should be asking for reviews, but rather where should you be asking for them.

While there are many different review sites, it is important to know which are most important, after all, directing a customer to a review site that has little impact on your business to leave a review, is one review you’re not getting on a review site that does. We recommend four main review sites to focus on for Housecall Pros and home service businesses. Google, Facebook, Homeadvisor, and Yelp.

Google

Without a doubt, the reviews on Google My Business are powerful. Most consumers will turn to search when looking for info on a local product or service, and Google has the largest market share when it comes to search engines. Within local search results are businesses with reviews appearing almost 95% of the time.

If you haven’t registered your business with Google, do so immediately. Near 50% of businesses have yet to do so, and it’s one of the easiest ways to create exposure and more customers for your business. When you’ve verified your business with Google, your reviews not only appear in search results but can also appear on map searches as well.

One of the first things someone does when deciding they need a product or service, such as window cleaning, for example, is to search “Window Cleaning {Their City Name}”. 95% of people only view the first page in search engines like Google or Bing when searching for someone. This means if your website isn’t on page one of that search (if you’re a window cleaner), you’re practically invisible. Google My Business reviews are one of the best possible ways to rank higher, which makes a lot of sense since Google will always rank their own content highest on their own platform.

Facebook

Most know the popularity of Facebook makes it a great place to have a business page, and to get reviews.

Facebook Reviews

Whenever someone leaves a review on Facebook, their friends get a notification in their feed and are often curious enough to click on it and see it. Additionally, Facebook recommends pages to users that their friends have left reviews on. Here’s how it looks:

Facebook

Facebook 2

This is literally the digitization of word of mouth, and it’s incredibly powerful. Even if people are not searching for your service on Facebook, they’re sure to remember it when they go looking on Google if they’ve seen a friend leave you a review on Facebook.

Be sure that your Facebook review tab is visible and activated. If it isn’t, your great reviews will be hidden from potential customers. You may have been on a Facebook page of one of your favorite businesses and noticed you can’t leave a review. It’s because they haven’t activated the option to leave Facebook reviews or feedback.

To activate reviews for Facebook, visit the settings on your Facebook page. Next, scroll down inside the General section to where it says reviews and turn them on.

HomeAdvisor

We recommend focusing review collection on HomeAdvisor since it holds more top 3 positions in search than other home services review sites. This will help your search rankings and increase your visibility on a platform popular with homeowners for finding such services. Angie's List has a significant amount of pages indexed (meaning found by the search engine but not necessarily ranking on page 1), but less than half for top 3 positions when compared to market share in-home services for HomeAdvisor. ThumbTack followed close in third, and Porch.com trailed behind.

In addition, as of October 2017, HomeAdvisor has actually merged with Angie’s List, meaning the reviews you collect on HomeAdvisor, will show up on Angie’s List.

Home Services

Yelp

In addition to Google and Facebook, one other platform most businesses don’t want to overlook is Yelp. It’s big, and not to be ignored.

It’s not advised to request reviews for Yelp as it goes against their terms of service but you can display a badge on your website or offer a link. This indirectly suggests it would be appreciated and complies with their terms. Unfortunately, because of Yelp’s strict policies, they do not allow software to be used to collect reviews on this site. In most cases, however, people find Yelp listing through a Google search, which means if you have lots of Google My Business reviews, Yelp becomes increasingly less important.

Be sure to respond to Yelp reviews and others, regardless whether they're positive or negative. Also be wary of running ads on Yelp. Many users have ironically found these actually resulted in less business and fewer reviews than had they not run the ads since they look less genuine. Many ads on Yelp are fake, which is partly why they have updated their terms of service to prevent review collection, so if it looks like you’re paying-to-play, you might actually be shooting yourself in the foot.

The Takeaway

Focus your efforts on Google (for ranking high in search), Facebook (for generating lots of online word of mouth), HomeAdvisor (for ranking high in search), and Yelp (because consumers still trust it - this is changing, however, as people continue to increasingly use Google maps instead). Trying to collect reviews on other review sites may have some value just so you’re visible there, but the vast majority (90% or more) should be spent on Google, Facebook, and HomeAdvisor, with most of that going to Google and Facebook.

By using these two in a combined approach you can build awareness and loyalty for your company before people are looking to buy with Facebook reviews, and then remind them of this loyalty and trust when they find you in search with Google My Business reviews. You can select which review sites you want customers to have as options to review you on using software like NiceJob.

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