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Q&A With Ron Legacy

Kindra K, Marketing Coordinator

Apr 3, 2018 @ 4:00PM 4 minute read

We had a chance to sit down and speak with one of Housecall Pro’s power users, Ron Legacy. He shared stories about his success with social media and how it has been so important to driving more business.

Ron started a carpet cleaning business called Legacy Services Carpet Cleaning in 2010. Since then, he’s has built up a large and engaging customer base that has helped him succeed as a small business owner mainly through the use of social media.

Matt 

How did you decide to use social media for your small business?

Ron

Actually, it was my daughter who started me on Myspace, then I opened a Facebook account in 2010. This was the same year I started Legacy Services Carpet cleaning. My intent was to make friends and hopefully help others going through similar situations. When I started Legacy I was actually living in the back of a truck, brokenhearted with only a dream of building this carpet cleaning company. I honestly had no idea how successful it would become when I began. 

Matt

What’s your favorite social media channel to use?

Ron

They all have their own benefits and the algorithm changes quite frequently. I would have to say the top 2 are Facebook and Instagram for building new business.

Matt

What has proven to be the most successful channel? Why do you think that is?

Ron

Facebook allows you the opportunity to create virtual relationships that feel real. Customers love to buy and recommend people that they know and trust.

Matt

You have 14k likes on your business’s Facebook page. How did you grow it into such a large following?

Ron

2 words...Daily marketing. It has taken over 7 years of creating content daily to build the page over 14k followers. But just like building a house, you first start with a solid foundation then build up from there.

Matt

How do you decide to post the content you do?

Ron

Daily content is important but context is king. I pay attention to what the hot topic of the day is and my team creates content based on what we believe will give us the best chance of going viral. After the post has picked up momentum, then we pay Facebook to reach more people in our demographic.

Matt

How many jobs per month do you win from social media?

Ron

All of our new customers come from social media. We then use HCP to set them up on a regular cleaning schedule. Min we book is 8-10 jobs per day. During the summer months, we have booked over 30 in a day.

Matt

What’s the one thing you would warn people to be careful of when fully getting started?

Ron

We do a ton of Live broadcasts, so make sure you’re prepared before you push the “go live” button. We use the 5 P formula (Proper preparation prevents poor performance). We also rehearse weekly in-house with our team to help capture the best content for advertising.

Matt

Do you mainly use video or pictures when posting? Do you utilize facebook live to better interact with your customers?

Ron

Yes, we have a ton of live content and mix it up daily as well. We try to post at least 3 times a day and then interact with our potential customers.

Matt

What are the top 3 things you would recommend to someone who is looking to get started?

Ron

  1. Social media can either help your business grow rapidly or destroy your reputation. You have no control over the reviews people will leave, but you do have control of how you respond. Make sure you have someone logged in at all times ready to put out any fires.  
  2. Be real. If you’re fake, people will see through it. Remember, people do business with companies they like and trust. Every single customer you visit has the potential to reach hundreds more for you. The best marketing I have discovered thus far is word of mouth. If you see your mom or relative raving about an experience they have had with a particular company, you’re way more likely to use that company.
  3. This should probably be the #1 rule. Never post anything you wouldn’t want your pastor, priest, or mom to read. Keep it clean and encouraging. Once again if people like you they will be more apt to use your service.
  4. (I added one) Post daily! In our fast-paced social media world, out of sight means out of mind. Do you remember what you read on FB yesterday?

Matt

Well, Ron, it was such a pleasure talking to you today. You have given our audience quite the insight into how to succeed with social media and why it’s so important and pivotal to your business. Keep up the amazing work.

Ron

Great talking to you Matt. I am glad I could be of assistance. You guys keep up the amazing work over at HCP. I tell all my fellow carpet cleaning colleagues that you guys are the only way to go.

Matt

If you haven’t already, go check out Ron’s Facebook Business Page, his personal Facebook Page, and his Instagram. Thank you to everyone who stopped in to learn about social media.

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