Feature Focus: The 4 P's to Succeeding with Online Booking

Feature Focus: The 4 P's to Succeeding with Online Booking

Kindra K., Marketing Coordinator

This weeks feature focus is about setting up and optimizing your online booking with the Four P's. The Four P's are: Pricing, Pictures, Personability, and Promotion.

1. Transparent Pricing

Don't be afraid to show your prices. Today’s consumers like to shop around, and don’t like to guess. Listing your prices gives you the upper hand and shows transparency.

2. Use Pictures

When it comes to pictures I cannot stress this enough, do not use stock photos. There’s nothing more in-genuine, than a model in an unworn polo and a fake tool belt.

3. Be Personal

You also have to make sure your online booking pictures are personable. Get your phone out on the job and start snapping. Capture working, lifting, smiling, and just being yourself.

4. Good Promotion

Finally you need to promote your online booking. There are a lot of great ways to do this, like running Facebook and Google ads, notifying customers through your voicemail, or setting up an auto-text.

In Housecall Pro, you can send email and postcard campaigns with directions on how to book online.You can also advertise your online booking on your business cards and truck wrap.

So remember:  Pricing, Pictures, Personability, and Promotion. By optimizing your online booking, you’ll start to see those numbers increase, while building trust with the homeowners. And that’s the key. I challenge you to implement these 4 Ps into your online booking.


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