Posted by Kindra K., Marketing Coordinator
July 9, 2019
Whether you’re a new or established plumbing business, you probably rely on digital services to send invoices, create online booking systems, and maintain your bookkeeping among tons of other business-critical tasks. Yet no matter how much business and day-to-day life revolve around the digital domain, traditional, print-based forms of marketing are still relevant. Take the humble business card as a prime example—there’s a reason why they’re still around. Websites can’t replace face-to-face interaction and no email can really substitute for a memorable plumbing business card.
Business cards are a convenient, low-cost investment that can help you build your brand visibility and act as a direct business marketing tool. Keep reading for a full overview of the importance of plumbing business cards or click on the section you’d like to learn more about.
Yes! Here are a few reasons why thoughtful business cards should be a non-negotiable aspect of your marketing.
When you’re attending plumbing trade shows to learn about the newest trends in the plumbing industry, it’s helpful to have a stack of business cards at your disposal. A business card is a much better way to trade contact information with a possible client than hurriedly typing in a name and number into your phone.
While relying on your mobile device is certainly convenient, this strategy doesn’t leave a lasting impression with your new contact. When your head is buried in your phone, you’re breaking the line of communication and eye contact. This takes away from the personalized feel of a face-to-face interaction—and you know that first impressions are everything when it comes to turning leads into customers.
Business relationships need a foundation of real human connection first before anything else.
It doesn’t matter how great your followup email is; it won’t have the same impact of ending a conversation with a handshake and your business card.
The average amount spent nationally on business cards is $194 but it can range anywhere from $10 to $500 depending on the company you choose. The cost of business cards also changes based on quantity, the type of material, and the manufacturer. Even with the range of price considered, business cards are still one of the most budget-friendly marketing materials you can buy.
Plus, you can take advantage of deals from companies such as Vista Prints, who offer customizable plumbing business card templatesthat are easy and affordable to adapt with your branding. Or, depending on your budget, you can choose between fancier options from other well-known brands like Moo.com.
If you take a small stack of business cards everywhere you go, you can make the most of every opportunity you have to meet a potential contact or lead. Tradeshows, coffee shops, and happy hours—these are all places where you might unexpectedly meet someone who proves to be valuable to your business.
When your logo and name are clearly visible on your business card, you create a consistent brand message. Plus, if your business card is memorable, your contacts will be more likely to share your card with other prospects—increasing your brand visibility.
Have you ever attended a trade show where someone wrote their name and number on a cocktail napkin? This desperate move doesn’t necessarily yell, “professionalism.” If you’ve been that unfortunate person who scrambles for scraps of paper to write down information, it may affect others’ perception of your overall preparation.
But if you come primed and ready to attend an event with a professional business card, you’re already leaps and bounds ahead of the people who are searching their pockets for that pen they had “just a second ago...”
Business cards still exist when there’s no WiFi. This might seem like a silly, obvious reason to invest in this marketing material but it’s a good reason to rely on them nonetheless. A company website is great, but unlike business cards, they might be rendered useless by a WiFi dead zone or another technological mishap.
Your business card is a tangible, always-accessible piece of information. Instead of a customer trying to recall your information on Google after-the-fact, you’ve given them a unique reference material that has everything they need to schedule you for a service. Equipped with your business card, they can simply reference their wallet rather than look up your company online.
If you can see how business cards can be helpful to your plumbing business, we have tips you can use to make them as effective as possible.
Basics to include on your plumbing business card:
Business Phone Number
Keep it simple
Don’t overwhelm the receiver of your business card with a crowded, overwhelming design. Keep your essential information on one side of the card and leave the other side blank (besides a company logo or solid color).
Think about using negative space
What’s not on your card is another important design aspect to consider. Think about using a white background on your card so the receiver has room to write a few notes.
Use a standard size
Lots of business cards are tossed, 88% of them in fact—don’t make your card an easy target by making it a weird size that doesn’t easily fit into a pocket or wallet. Choose the standard size of 2 inches by 3.5 inches, or stay within a close range of those measurements.
Pro Tip: Don’t want your card thrown away? Invest in a metal business card.
Add a photo
Use a photo of your face on the card if you’d like to be remembered personally. This is especially important if you’re giving your card out at trade shows or other industry events. It’s likely that everyone has a ton of business cards in their pockets after an event, but a card with a photo makes it much easier to put a name to a face.
Add a QR code
If you don’t want to cram a ton of information on your card but you still want to give your new contact the chance to easily find out more, consider adding a QR code that can be easily scanned.
Hopefully, you know by now that you should avoid childlike fonts like Comic Sans. But you should also avoid hard-to-read fonts like Papyrus or anything in cursive. Instead, opt for fonts in 12-point size or larger and keep them clean and legible. If someone needs a magnifying glass or the Rosetta Stone to translate your business card, the card is no longer useful.
If you’ve spent tons of time designing your plumbing business cards, it’s finally time to wield it like the marketing weapon it truly is. But be strategic!
You might be tempted to give out your business card to everyone and anyone—but unfortunately, that’s a great way to get your card trashed as soon as you move on to the next booth or prospect. Instead, give out your card to those people with whom you’ve made a real connection. Not only will this increase the likelihood of giving your card to people who actually want it, but it will also improve your odds of making a professional first impression.
And remember, giving out your card isn’t the end of the communication stream. When you trade business cards, it’s an open invitation to follow up. So, don’t forget to send an email or call your new contact after the event. Who knows, it might end up helping your business!
If you need some sample plumber business cards to get started, we’ve got you covered. Below are some examples of potential business cards you can use for inspiration.
Here are some sample plumber business cards to get your creative ideas flowing:
As a small business owner, it’s incredibly important to prioritize marketing and networking overspending your time sorting through tedious paperwork. Instead, try to automate as much as you can with tools like small business management software by Housecall Pro. From invoices to dispatching team members and managing your bookkeeping, you have a lot on your plate.
Make the most of your time by centralizing all of your necessary business information in one convenient dashboard app. While business cards may never be replaced by a digital equivalent, there are plenty of other business tasks that make much more sense digitized and automated. Housecall Pro has tons of features that make your day-to-day operations smooth and easy so all you have to worry about is growing your business.
A business card isn’t just a piece of paper, it’s a physical symbol of your company. When you combine a professional plumbing business card with meaningful conversation, you can seal the deal much more effectively than with an impersonal email. Remember to plan out your design so your information is clear, your branding is consistent, and your contact information front and center.
Housecall Pro is rated the #1 software to run your HVAC, Plumbing, Electrical, Carpet Cleaning and other home service businesses. Our features allow you to schedule and dispatch jobs, get booked online, send invoice and receive payment within minutes whether if you are in the office or out in the field. This comprehensive software can help you grow revenue by 30% in one year and save up to 500 hours a year. Join all the other successful home service businesses who have already started and try Housecall Pro for 14 days free today.