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Housecall Pro blog

Everything you need to succeed as a Home Services company in a digital world.

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What to Know About SEO

August 1, 2017 • How many times have you heard someone refer to SEO and wondered, “What on earth is that?” Everyone always emphasizes the importance of SEO, but what is it exactly and why should businesses be using it?  We spoke with Organik SEO, a digital marketing agency located in San Diego, to learn all about SEO and how small businesses should be using it. When Organik SEO first started out, they focused exclusively on local SEO for service-based businesses. Since then, they’ve expanded into other aspects of digital marketing and offer SEO, Google Advertising, social media marketing and more.   Here’s what the team had to say about all things SEO: What exactly is SEO? SEO is the process of getting search engines to better understand and rank your website above your competition. SEO is really the foundation for any successful marketing campaign, since these days most of your customers are looking online to find a business.  Why is it important? It's important because, in this digital day and age, your website is the best way to get in front of your potential customers when they are actively seeking out your service. As technology continues to advance, today’s customer adopts new behaviors faster than ever and you need to arm your business with tools to keep up.  For your customer, making a purchase is no longer about picking up the yellow pages; it's about grabbing their phone, doing a quick search online and seeing which business comes up. Your customers are already looking for the services you offer, you just need to be able to show up at the right time. Who should be using it? If you own a business and have a website, you should be doing some level of SEO. You need online exposure to drive your business. Your website is your best sales tool and SEO is how you leverage it to its full potential. What are some must do basic SEO tactics? For a locally focused service-based business, you need to start with a great website that is: Mobile friendly  Easy to navigate Has strong “CTAs" Has easy methods to contact you via phone, intake form, email etc. Additionally, the site should be built on a content management system (CMS) that makes it easy for you to update and add pages to your website so it can continue to evolve with your business.  These elements will help ensure that qualified visitors will have a good user experience when they arrive at your website. Once that’s done, it's time to look at what we call “on-page” SEO elements. These are items that the search engines are looking at to try and decipher: Who you are  What you do  Your unique differentiators Your primary service offerings The geographic locations where you offer your services Elements such as meta descriptions, title tags, image names, and headings are important indications to a search engine to determine your relevancy, yet are often overlooked.  Once you’ve established proper on-page SEO you want to begin developing a stronger local SEO presence. The first step is to claim, verify and optimize your Google My Business page with the proper name, address, phone number, URL, service offerings, images, etc. The next step is to work to establish listings and citations of your business on other directory websites such as Citysearch, Yelp, Kudzu, Yellow Pages, etc. Taking the time to properly build these out with robust information will help the search engines recognize that you are an established business within a local market.  Do you have any overarching do's and dont's for small businesses that are just getting started? DO: Earmark an annual budget and plan for digital marketing and SEO between $25-$100K - Think long-term, thrive long-term! DON’T: Build a website on a content management system that you don’t own (i.e. Wix, GoDaddy, or Website Tonight)  and avoid budget hosting providers (that can result in website downtime, hacking vulnerabilities, backup issues, site speed issues etc). DON'T: Work with a marketing company who seems to overpromise with lofty goals and KPI’s, if it sounds too good to be true, it probably is (there is definitely no such thing as guaranteed organic rankings and they can not get you ranked #1 on Google tomorrow!). Be sure to hire someone that is transparent and wanting to educate you as to their process so you’re not just throwing money at something without understanding what you’re paying for.  DO: Find a marketing company that will act as an extension of your business or bring someone in-house. DO: Perform an SEO audit of your current site. Maintaining a website and your authority with search engines like Google is similar to maintaining a car, you have to perform routine diagnostics. If you can share anything specific to plumbing or service professionals who you've seen or helped benefit from SEO, we would love to hear examples of it helping grow their business. Our plumbing and service-based clients have benefited most from online review strategies within their SEO campaigns. This helps in two ways: When you have a lot of online reviews you give your local rankings a boost within the Google search engine.  Consistent online reviews lead to more business for you with trusting customers When it comes to local service industries, we’ve found that many users will research the credibility of the company they're looking to work with. Online reviews help you go beyond online web pages and offer a stamp of approval from many other individuals in a given market.  Our clients that have seen the most success from online reviews have made a point to use the review strategy across the business. We’ll consistently work with those clients on email templates, responses, and exploring all of the platforms available to get online reviews.  Having an SEO strategy is a key factor in boosting your exposure and driving more business. Now that you know what SEO is and why you should use it, you can begin doing some of the new tactics we learned from OrganikSEO to grow your business. 

Kindra K., Marketing Coordinator

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8 Hacks To Boost Productivity This Summer

July 12, 2017 • Summers are relentless. The days are long and your business is busier than ever. At the end of it, you may walk away feeling as though it was one big blur.  While summer is one of the busiest seasons around, there is something to be said about making the most efficient use of this valuable time. Implementing a few inexpensive hacks will put money back in your pocket, shave hours off your workday, and reclaim some valuable time to enjoy your summer. Even better, these efficiency hacks have long-term benefits and will set your business up for success in the coming months. We’ve put together a short-list of 10 pro-business hacks that will surely add some sizzle to your step. Faster Modern Communication With 97% of Americans using text messages, it no wonder that texting is the most popular and most frequently used form of communication. Text messaging is 10x faster than making a phone call and costs 125% less. Customers are also far more likely to see and respond to your message.  Keep & Update Records Keeping records sounds like the easiest part of good office management – but keeping them updated can be a lot harder in practice, especially when they build up. The easiest way to beat this is problem is to make updating records an automatic routine. When you get a new customer or client, it only takes a moment to enter them into your customer list. Having accurate records is a sure fire way to quickly increase company efficiency and keep everyone organized. Digital Invoicing/Go Paperless   You’ve heard it before: go paperless. Today, software makes it really easy to move to a low-cost paperless solution. Having access to all of your company information will make running your business a breeze. You’ll be able to search for customer information (like billing address and work history) without having to call the office. By utilizing digital invoicing, you can create invoices on-the-fly and update them in real-time with your customer’s ever-changing needs. Your customers will delight in the exceptional service you’re providing by creating quick and accurate invoices, and you’ll love getting paid faster.   Skip the Pleasantries You’re busy and so are your customers. Introduce online booking to your website and give them the freedom to choose a service time that works for them. Online booking will allow customers to choose the service they want to be performed, and immediately choose a time from your real-time updated availability. This software is a great way to reduce time spent going back and forth with customers. It also exponentially increases the chance of getting booked. The fewer steps it takes for them to get from point A to point B, the more quickly they will book with you; simple as that. Use Free Cloud Storage Solutions Cloud storage makes for some amazing changes to any small business. Simply put, the cloud is just a secure place on the internet for your company to store their information. All the information is in one spot, accessible from anywhere in the world at any time. You and your team can see changes to a contract, schedule, or invoice immediately; not in hours or days. You’ll love the increased collaboration between members of your business. This is also a great solution to store job-site photos. Typically, the photos taken from a job that may have important legal or technical information are stored on an employee's phone. By storing these photos in a company cloud solution, any employee can access these photos, at any time. Eliminate bulky, space-wasting file drawers and move to a clean and efficient cloud solution.   Make Communicating Easier Keeping your customer in the loop is one of the foundations of running a successful business and keeping customers happy. No one likes being left in the dark or wondering what to do next. By sending a few simple messages to your customer, you will ensure they have a clear course of action and decrease any potential miscommunications. Automating these messages will shave hours off your work week. For example, automatic text notifications will let customers know when the technician is en route. By keeping customers in the loop during this process you will reduce no-shows and make sure customers receive an exceptional experience. Stop Chasing Down Payments To stay successful during the summer, you need to make sure your cash flow is coming in strong and on a regular basis. We recommend using a system that has a batch invoicing option so you can let technology help you collect payments automatically. Your system should also have payment processing, so you can easily accept payment for your invoices out in the field. Keeping these two services tied together greatly increases your business efficiency. Get Back to Basics With Postcards Customers hate spam, but love appreciation. Consider using postcards as a great way to reach out to customers, remind them to book their next appointment and thank them for previous business. Manually writing, printing, and mailing all those postcards can be extremely time consuming and costly. Instead, use an automation service to send postcards after 2-3 months of the initial job date. Pro-tip: include a special promotion code on the postcard to track how effective your marketing campaign was and incentivize customers to book another job.    These hacks are designed to save you time, while continuing to foster customer relationships. With improved customer communication, quicker billing and invoicing, consistent marketing, and routine organization, you will be to offer an experience unlike any other. Implementing these changes should also eliminate wasteful business practices, reduce employee hours spent on back-office work, and lower the risk of unhappy customers, which is especially important during your busy season. If you’re looking for a program to help with some of these hacks, then take a moment to stop by our features page. We’d love to show you brief demo explaining how Housecall Pro can help you accommodate more business with increased efficiency all while being very affordable. 

Kareem Abulaban

go-paperless

The Secret to Success: Customer Service

June 27, 2017 • What do you think the most important factor is for your business’ success? Some might say it’s having good equipment. Others might say it’s the people you hire that make your business successful. While those are very important contributing factors, we believe that the most influential key to consistent and long-term growth is your customer service.   But what does great customer service look like? Maintaining a healthy relationship with your customers is a lot more than just greeting them with a smile and providing them with quality service. In order to improve your customer retention and boost repeat business, you need to form a relationship with your customers, letting them know you value their business while leaving a lasting impression. We know how stressful it can be to manage your business and keep up with all of your customer relationships, especially as your company expands. With everything being automated and on-demand, it has become more and more difficult to keep up with customer expectations and show them that you appreciate them. Luckily, we have help from field management software to help boost the quality of your customer service and keep your customers coming back for more. We’ve narrowed down the three most impactful ways you can improve your customer service: Communication is Key How many times have you had to fix issues with customers that are upset because of a miscommunication? Sometimes communicating with your customers and employees can be difficult. Wires get crossed, information gets lost in transition, and misunderstandings happen all the time. It can be difficult to maintain communication with customers and employees, especially with multiple appointments scheduled in a day lasting anywhere from 40 minutes to 4 hours. These communication issues are far too common and leave a negative effect on how your customer views you and your business. The best way to solve your communication issues is to create an open line between you and your customer. One way to do this is to send your customer notifications and updates from start to finish. This line of communication begins by confirming that the job has been scheduled. Once you’ve ensured that you’re both on the same page, your next step will be to send them a message to let them know you are on your way. This will show your customer that you value their time just as much as you value your own. If it’s a long job, it’s important to keep them updated on the progress. You should let them know about any updates or setbacks and notify them when the job has been completed. Once the job is finished and you’ve received their payment, you’ll want to make sure they receive their invoices and are notified that the payment has been processed. Being able to do all of this from a field service management software will save you both time and money, while also creating a record of your interactions for reference later. You’ll find that by having a record of your communication with your customer helps to prevent possible miscommunications in the future. Make it Convenient In a world of smartphones, your customers are used to a high-tech lifestyle, where almost everything they want is available right at their fingertips. This makes having access to online and mobile payments, invoicing, and booking a necessary convenience to keep up client retention. As a customer, you can pay for almost anything online or with a phone. Your customers practically expect to be able to pay on the spot with their receipt delivered straight to their email. Now, with field service management software, you’re able to do just that. Having the ability to send your customers their estimate or invoice and processing their payment while you’re on the job adds the value of convenience to your transactions while giving you peace of mind knowing that your payment is being collected on the spot. Similarly, this same convenience can be found through scheduling your appointments. Many of your customers are constantly on the go, making it difficult to find the time to call your office to book an appointment. By giving your customers the option to book online, you’re giving them the freedom to schedule their appointment on their own time exactly the way they want to. The convenience of booking through your website, Yelp page, Facebook or a third-party app, also saves you time and increases business. Customers that find you online can schedule a job with you right away, automatically appearing on your calendar and reducing the risk of being forgotten, double-booked or lost in translation. Keep it personal While technology is great for making sure your customer remains satisfied, a big fear amongst business owners is the risk of losing the personal connection you have with each other. However, with many field service management apps you can not only maintain that personal relationship, but you can also expand it. You’ll notice that as your business grows, so does your customer base. Sometimes keeping track of each of your customers and maintaining a relationship with each one can be a job in itself. It can be easy to lose track of who they are and all of their personal details, but with features like customer notes and tags, you can keep all of those personal details organized and easy to access within your app. Another feature that helps grow the relationship with your customer is direct and digital marketing. By sending them automatic reminders when it’s time for another service, or extending a special offer to your most loyal customers, you can drive more business for your company while also letting them know you care about them. Field service management software doesn’t just help you run your business more efficiently, it also helps you drive repeat business and maintain long-lasting relationships with your customers, ultimately saving you time and money. With enhanced customer communication, booking and billing convenience, plus consistent marketing, you will be able to offer your customers something that your competitors don’t while staying top of mind for existing customers. Additionally, it reduces your chances of having an unhappy customer, eliminates unnecessary work, reduces your hourly costs, and prevents any miscommunications. There are so many resources available, that are built to help manage your business. We recommend that you research your options and choose the solution that works the best for you. In order to make sure that the software you choose is the right one for your business, see if it provides all of the key features that are essential for enhancing your customer service.  

Kindra K., Marketing Coordinator

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Approaching Female Customers as a Service Business Professional

November 8, 2016 • Interacting with your customers is one of the most important parts of running a service business. If a person doesn’t like you, or feel comfortable with you in their home, they are far less likely to become a repeat customer. Knowing how to appropriately interact with female customers in their own home is key to helping them feel at ease. Follow the advice below and you’ll be golden! Personal Space is Your Friend Keep an appropriate amount of space between your female customer and yourself. Particularly if she is the only one home, be mindful of the fact that you are in her house by being respectful of her space. You should also be wary of sneaking up on your customer. Let her know what rooms in the house you will need to visit and in what order. If you want to go over anything with her when you are finished with your work, let her know ahead of time and ask where you will be able to find her when you’re finished in order to avoid wandering around her house. Be Respectful The importance of being respectful to your female customer simply cannot be overstated. Showing respect to both the customer and their home will go a long way. Make sure you are not tracking dirt through their living room, or leaving your equipment lying around their house. Being courteous also involves using respectful names for your female customers. Avoid calling them hon, dear, or sweetheart as it can often lead to them feeling uncomfortable. The best way to avoid awkward name situations is simply by sticking with calling them by whatever name they use when they introduce themselves to you. Keep Your Language Neutral You never know a customer’s views on a particular subject, so it’s important to keep your language neutral. Don’t make crude or inappropriate jokes that have the potential to make a homeowner feel uncomfortable. This advice applies to all customers, but is particularly important to be conscious of with female customers. If you’re ever in doubt of how a comment will be received, don’t say it. Build Trust The most important thing you can do to make a female customer feel at ease is to establish trust. The customer is letting you into their home and one of the biggest questions they are asking themselves is “can I trust this person?” If the opportunity arises, let them know a little bit about yourself, like why you started this business and what you love about it. The less they view you as a stranger, the more they will trust you. This will help build a good working relationship between you and your customer, which will ultimately lead to them booking you again!  The bottom line when dealing with female customers: treat them with respect. Respect their homes, their belongings, and their families during your visit and you’ll end up with more repeat business then you’ll know what to do with!

Kindra K., Marketing Coordinator

Woman signing contract with man in blue overalls

How to Turn Your Service Business Referrals into a Gold Mine

November 3, 2016 • Who do you trust more: your friend or an actor in a TV commercial? You probably don’t even have to think twice about it. Advice from someone you know is much more trustworthy than an ad. People are more likely to listen to advice from their friends. They’re also 4x more likely to buy based on those recommendations.  What does this mean for your business? Referrals are a gold mine that you should be tapping into regularly.  1. Provide excellent service. Show your customers the value of what you offer before you ask them to refer their friends. Inspire your customers to send more business your way by going above and beyond their expectations. The happier you make them, the more willing they will be to spread the word. Even if you bend over backwards for all of your customers, they might still fail to refer friends unless someone they know asks for a recommendation. That’s why the following steps are important to ensuring your hard work and dedicated service pays off in more referrals for your service business! 2. Set up a referral program. Give your customers an incentive for sending new business your way. Having a well-organized system to reward referrals will greatly increase your new business. More than 50% of people are likely to give a referral if offered an incentive.  Some ideas for rewards include discounts on future jobs, a free add-on service, a gift card, or some kind of reward, monetary or not. At HouseCall Pro, we created a referral contest with the Grand Prize being an all-expenses paidtrip to Hawaii. While that may not be feasible for all businesses, choose an incentive that fits within your budget that you think would motivate your customers to refer others. 3. Ask away! Find the right opportunity to tell customers about your referral program. Of course, when you have just done excellent work and have a customer already singing your praises, that is the perfect time to ask. If you have a dissatisfied customer, hold off on asking until you do everything you can to remedy the situation. You might be afraid to ask your customers for a favor, but just be sure to ask nicely and let them know how much you would appreciate it. Chances are they will be happy to help you out. Rewarding them just sweetens the pot! 4. Remind them. Your customers might forget about your referral program if you only tell them once. Seize every opportunity to remind them. Ways you can publicize your referral program include in emails, direct mail, social media posts, or any other platform that makes sense for your business. Think of your reminders as a gentle nudge rather than a forceful push. Be careful not to annoy your customers, but do make sure your referral program stays top of mind for them.   By ensuring the satisfaction of your customers, awesome incentives, and friendly reminders, you’ll soon be turning your service business referrals into a gold mine! Check out this article to learn other ways to grow.

Kindra K., Marketing Coordinator

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How to Handle the Haters

October 18, 2016 • We’ve all experienced it. An unhappy customer takes to the internet to blast your company and it suddenly becomes the most glaring thing on the review site. You’re angry, a little hurt, possibly confused as to why this person would say such things. But it happened, it’s out there, and now you have to deal with it. So what steps should you be taking to deal with these negative reviews? Here’s our advice on how to successfully handle them and move forward.  Take a Step Back The first thing you need to do is take a step back from the situation. Put your emotions aside and evaluate the review to determine if it was warranted. Did you show up late? Were you unprepared? Did the job take longer than you had told the customer it would? Sometimes we make mistakes, and the unhappy customer takes to the internet. It’s important to determine the underlying factor that caused this customer to take the time to write a negative review in order to determine how to best move forward. Respond Publicly Once you’ve put your emotions aside, respond to the review publicly. Don’t get defensive, even if you think the review was undeserved. Address the customer's concerns in a calm, respectful, and apologetic manner.  Even if you feel that they don’t deserve an apology for your actions, you can at least apologize for causing them to feel a certain way. Make sure you are empathetic to their concerns and genuine in your apology in order to convey that whatever happened was not typical of your business. You can even take the opportunity to highlight some of your company’s strengths in your response. The most important thing is to make sure the customer feels that their concerns have been heard. Respond Privately After you have responded to the review in a public way, reach out to the individual reviewer to personally respond. Make sure you are still staying calm and sincere. Oftentimes a reviewer just wants to be sure their concerns are being acknowledged. Assure them that you have heard their feedback and are taking it seriously. Apologize again if necessary, and take steps to rectify the situation. Perhaps you want to offer them some sort of discount or even a free service for their next appointment. The steps you take will differ depending on the situation, but you should always strive to determine the appropriate action to turn them into a satisfied customer. Find the Positive Maybe the review pointed out a flaw in your company, or alerted you to one of your techs doing something you don’t approve of. No matter what, you can learn something from the review, whether it be how customers react to certain things or just gaining insight into how you can change your business for the better. If multiple bad reviews mention the same thing, you know it’s a problem in your company that needs to be addressed. Share the reviews with your techs so they have a better understanding of your customers. Although it may seem to have a negative effect on your business, reviews can actually be incredibly valuable by helping you to continue improving. Encourage More Reviews Building up the number of positive reviews you have on a website will help those negative ones not stand out quite so much. Getting more reviews is as simple as asking! One of the easiest ways to do this is to include a link to a review site in a follow-up email after a job. That way all the customer has to do is click and type! Make things as easy as possible for the customer and your number of reviews will soar. If you need help getting started on gaining more reviews, check out these tips from Forbes! Move On Bad reviews happen. You can’t dwell on them or they’ll be a distraction from your real work. Once you’ve dealt with it properly, move on. A few bad reviews can even be a good thing for your business. If you were to see a business with only 5 star reviews, you might wonder whether or not those reviews are all real. Getting a few negative ones here and there can actually help the legitimacy of your business! While getting negative reviews may not sound like your idea of fun, use them to your advantage and take the opportunity to make positive changes in your business. Do great work and the positive reviews will start flowing in! Deal with those negative reviews, learn from them, and make your business great again.

Kindra K., Marketing Coordinator

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How Should You Connect With Your Customers?

August 31, 2016 • Running your service business is a full-time job. Not only do you need to worry about getting the right supplies and equipment to get the job done, you also need to pay attention to the specific needs of your customers. Even small, local businesses need to have a finger on the pulse of shopping habits so that they can maintain a steady stream of satisfied clients. Since the world is ever-evolving in the Digital Age, staying up-to-date on consumer trends and preferences can fall to the bottom of your priority list. We understand that your time is a precious resource. No sweat - we’ve got you covered! So, check out the facts on the infographic. Here are some lessons we can learn from it: 1) Smartphones are still gaining popularity:  Since 2010, mobile device usage has gone up 575%. This trend is here to stay. More than half of Americans, 65% to be exact, have smartphones. That number is only continuing to rise. 2) Consumers spend a significant amount of time on mobile devices. About 2.5 hours every day, on average. 80% of that time is spent using mobile apps. 3) Your business’ online presence truly matters. Consumers need to be able to first find your business online, then be able to find reviews to guide their purchasing decisions. You also need an easy-to-use, well-designed website so that your website visitors can easily convert into customers. 4) Having an app will help you reach customers where they spend their time. People spend hours of time every single day using apps. If you want to reach potential customers where they are, having an app is a good start! Of course, the average service business probably does not have the resources to allocate to design and develop a fully-functioning app. To get your business featured on an app, we suggest finding a 3rd party organization that you’d like to work with, such as a lead generation program or a program that offers mobile booking. No matter the size of your company, understanding what customers expect is key to ensuring that your business is booming. That’s why this infographic is called “Digital or Dust.” If you fail to adapt with the times, you’re business could get left behind in the dust. Stay one step ahead of the competition by offering exactly what consumers demand.

Kindra K., Marketing Coordinator

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Get 5x More For Your Marketing Dollar

August 28, 2016 • Investing in marketing is crucial to growing your business, but how do you ensure you aren’t throwing away your hard-earned cash on failed attempts? There are endless options when it comes to marketing your business, and some are more successful than others. Types of Marketing Direct Marketing: When you think of marketing, you’re likely focused only on methods for finding new customers, or direct marketing. Re-Marketing: Reaching out to past customers to spark more repeat business, reviews, and referrals. This often-overlooked element of marketing can greatly increase your revenue, at a lower cost to you! Meet your new secret weapon when it comes to increasing revenue: your existing customer base. That’s because re-marketing is actually 5x cheaper than finding new customers. Not only that, but it's also 2x more effective! What gives? Re-marketing is much cheaper and more effective than direct marketing, that’s due to the fact that your past clients have already done business with you, so they are much more likely to book your services again than someone who is totally unfamiliar with you. Ready to start re-marketing? Read on to learn the different types of re-marketing that you can use to see a major spike in business. Thank You Re-Marketing Do you thank your customers after you do business with them? Step it up by sending an email or postcard after each job to make your customers feel appreciated. It’s such a simple gesture yet it is so often forgotten. Top-of-mind effect: Sending a “thank you” note keeps your business fresh in your customers’ memories, plus it ensures that your information is readily accessible for the next time they require your services. Seals the experience: Expressing your gratitude after your job is done leaves your customers with positive feelings about your business. Customer loyalty: Thanking your customers builds their loyalty to your business. Customer lifetime value (CLV): How much you profit from a customer throughout your entire future relationship with them. CLV is increased when you send post-job “thank you” notes. Bonus tip: Include a plea for reviews or referrals mixed in with your message to make your thank you marketing do triple duty! Reminder Re-Marketing Don’t expect your customers to remember when it’s time to schedule their next appointment with you. Just assume they’ll forget, so be sure to remind them! Reminder marketing has the highest and most direct ROI out of all the different types of re-marketing. Timing: Important factor consider when engaging in reminder marketing. Determine your company’s schedule for sending out reminder messages based on how frequently customers need your services. Upsell: Use reminder marketing as an opportunity to encourage your customers to purchase upgrades or add-on services. Cross-sell: Kill a few birds with one stone - let your reminder marketing inform your customers about additional services you may offer. Bonus tip: Offer special discount or promotion to compel your customers to book you right away! Get tips for running successful promotions here. Referral Re-Marketing Despite the world going digital, word-of-mouth marketing definitely isn’t dead. Referrals have the potential to be your cheapest marketing channel. When your customers are pleased with their experience, they are likely to tell their friends and family about your business, sometimes without you even having to ask. High conversion: Referrals are likely to turn into customers than other types of leads. Increase CLV: Referrals that become customers 16% higher lifetime value than customers that came from different channels. Incentivize: Set up a referral program and offer rewards to make your customers even more compelled to participate in growing your business! Bonus tip: Give your customers two options instead of one. If you ask for either a review or referral, your chances of getting at least one improve compared to if you only give one choice. Since both reviews and referrals are invaluable to your business, it’s a win-win scenario for your business! Focusing on building customer loyalty truly pays off in the long run. Make sure you invest your marketing dollars wisely by not forgetting about your past clients! One last piece of advice for your re-marketing efforts is to boost your efficiency by automating the processes. There are many different marketing automation platforms out there, so explore the options and find the one that works best for your needs.

Kindra K., Marketing Coordinator

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