We surveyed 1,151 people across the United States, asking them about the most common pest problems they encountered. Their responses can help you do business more effectively.
As the owner of a pest control business, you’re in the business of solving people’s problems. Every day, people call you because they’re dealing with an infestation of insects or a swarm of vermin or an unwanted house guest. Yes, you’re in the pest control business, but ultimately you’re in the problem solving business.
The more you can solve the problems of your customers, the more successful your business will be. Happy customers lead to more revenue and more referrals. And if you know the most common problems your customers deal with, you can be even more successful. You can anticipate their needs and create custom solutions that effectively solve their problems.
Of course, this raises a critical question:
how can you know the most common problems that your customers face?
To help you answer that question, we surveyed 1,151 people across the entire United States, asking them about the most common pest problems they encounter. We gathered and sorted the data by state and present it here for your analysis.
Ready? Let’s dive in.
The Most Common Pest Problems By State
A few brief observations about the data. First and foremost, ants are by far the most prevalent problem that homeowners across the United States encounter. If you’re not offering ant extermination as part of your business, you would be wise to do so. Additionally, you may want to consider offering customers preventative solutions to help manage ant infestations. If you’re seeking to get new customers, you could offer discounts on dealing with ants.
Second, you may also want to consider offering bundled packages to your customers. For example, if spiders and ants are both prevalent problems in your area, you may want to offer a package in which you exterminate and prevent both types of pests. By offering bundles and package deals, you can increase the overall amount of revenue your business generates.
Third, use the following data to shape your marketing materials and campaigns. If ants are a big problem in your state, speak to that problem directly in your marketing. Perhaps offer discounts or special offers related specifically to the biggest problem. If you’re running advertisements, mention your specific solution the problem. The more you can speak to the pain points and difficulties of your customers, the more you’ll connect with them and the more they’ll want to work with you.
The data above isn’t exhaustive or complete. There are a vast array of pest problems that people deal with on a regular basis. The good news is that there will always be a market for pest control services. Pests will always pester people.
Knowing the common problems that your customers face allows you to see things through your customers eyes. You know the things that vex them most and can customize your services to ensure that you’re solving those problems. You can also shape your marketing efforts so that they speak directly to the core pain points your customers are feeling.
So put this data to use in your business. Your customers and bottom line will thank you.
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