Google and Housecall Pro Partner to Help Home Service Businesses Connect With New Customers

Google and Housecall Pro Partner to Help Home Service Businesses Connect With New Customers

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Posted by Scott Jampol, CMO

October 7, 2020

San Diego, California, Oct. 7, 2020

- Housecall Pro and Google’s Local Services Ads are making it easier to

book home services

directly in Google Search on mobile through

Local Services Ads

in the U.S. 

With this new partnership,

Housecall Pro

, the leading software platform for home service professionals, and Google’s Local Services Ads see an opportunity to transform the way home service professionals connect and communicate with their customers. Covid-19 has caused a shift in the way companies to build trust with their customers online, causing more consumers than ever to book services online.

Online booking has been a norm in most other categories and industries such as health, beauty, salon, restaurants, travel, and now Housecall Pro and Google are the first to make online booking widely accessible to the home services industry.

“As people spend more time at home, we're making it easier to book services directly with home service professionals discovered through Google Search on mobile. The ability to book through Local Services Ads is powered by home services software integrations and we're excited to partner with Housecall Pro to enable this functionality” says

Jon Diorio

, Director of Product Management, Local Services Ads.


Housecall Pro is one of two partners to power the new


button on Local Services Ads that allows homeowners to instantly book a Provider without leaving Google.

Providers on Google’s Local Services Ads can now sync their ads directly with Housecall Pro’s Online Booking. This allows homeowners to

see the Provider’s real-time availability and schedule an appointment instantly. Jobs are then automatically populated in the Provider’s Housecall Pro calendar.

“Home service standards are accelerating rapidly, even more so recently because of COVID-19. By offering a modern way for homeowners to book online, just like many other industries, our partnership with Google allows our Pros to evolve and benefit from this transparency that builds trust right out of the gate.” says

Roland Ligtenberg, Co-Founder of Housecall Pro


Home Services Professionals can activate this new feature at


About Housecall Pro

Housecall Pro

has created award-winning mobile software used by home service professionals to run their entire business on the go. Through a native mobile application and complementary web portal, Housecall Pro offers users the opportunity to streamline processes and forego paperwork in favor of digital automation. The platform is equipped with features such as online booking, job scheduling, dispatching, estimates, automated receipts and invoices, payment processing, reviews and reputation management, customer database and communication, automated postcard and email marketing capabilities, and more. By powering online booking for businesses across the web, Housecall Pro seamlessly connects back-end operations to provide a modern customer experience.

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