The 7 Best DIY SEO Tools For Field Service Businesses in 2021

The 7 Best DIY SEO Tools For Field Service Businesses in 2021

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Posted by Cecilia Li

June 23, 2021

If you run a small business, then you already know how important it is to establish a strong brand presence in your community. When customers are looking for services like plumbing, HVAC, electricians, or other home services, they search the internet to find them. Having a website that ranks well on search engines like Google ensures that it's your services they turn to. But to get your website to show up at the top of search engine results, you will need to develop a strategy that uses appropriate content, backlinks, and more. That's where do it yourself search engine optimization tools come into play - they can help you find successful keywords and monitor your progress, even if you aren’t an SEO expert.

Like any software or tools, the hard part is finding the right tool for your business needs. That’s why we’ve reviewed some of the top tools out there. Check them out below and see which one makes the most sense for your business.

Housecall Pro Seo Grader

Housecall Pro SEO Audit

Cost: Free

Housecall Pro is known for helping field service professionals go from good to great. That’s why we built our

SEO grader

specifically for small service businesses to help customers easily find them when searching for a home service.

Key Features:

  • Instant score for:

    • Keywords

    • SEO

    • Mobile

    • Social

  • Comprehensive report

  • Actionable recommendations

  • Competitive comparison

  • Industry specific Keyword analysis

Learn how Housecall Pro can help your home services business grow 30% within the first year.

Start your 14 day free trial today.

Moz Pro

Cost:  Free 30-Day Trial | $99/mo

Moz Pro is a software product that allows you to manage most aspects of your site's SEO. This tool isn’t too technical and allows small to large businesses to boost their organic website traffic. They have a pretty

user friendly interface

that’s nice for those

new to SEO


Key features:

  • Tracks your ranking efficiently

  • Keyword research and analysis

  • On-page optimization

  • Visualizes your data

  • Search engine results page (SERP) analysis

  • On-page grader

  • Compares links and competitors

Overall this software has


that are user friendly, with easy to read metric charts letting you know how you rank, how your competitors rank, what SEO techniques are working and where you can improve.


Cost: 7-day trial for $7 | $99/mo

If you’re serious about improving your SEO and

out-ranking your competition

, Ahrefs might be the tool for you. With a website check for over 100 pre-defined SEO issues, their comprehensive competitive tools, and visual SEO progress reports, you can stop guessing and find out exactly what’s holding your website back from ranking.

Key features:

  • Site Explorer

    • Gives an in-depth look at the organic search traffic and backlink profile of any website or URL

    • See what keywords your competitors are ranking & which pages bring in the most traffic

    • See which website are linking to your competitors and gauge the quality of their backlink profile

  • Keywords Explorer

    • Discover thousands of great keywords to rank for, analyse their ranking difficulty, calculate traffic potential

    • Accurate “search volume”

    • Keyword difficulty score

  • Content Explorer

    • Discover the most popular content for any topic (by backlinks, organic traffic and social shares)

    • Research top content and discover

      new content opportunities

    • Filter by: Language, social shares, domain rating, backlinks, traffic, word count

  • Rank Tracker

  • Monitor your rankings over time and chart your performance against your competitors’.

  • Site audit to see under the hood of your website's on-page SEO performance.

  • Alerts for new & lost backlinks, web mentions, and new keywords.

Overall, Ahrefs has

the tools

that will give you an extensive look at your SEO standings and what keywords you can use to improve.


Cost: $99.95/mo

SEMRush is another comprehensive SEO monitoring tool that really stands out for >

bloggers and businesses

. In addition to the expected SEO guidance, this tool also helps you manage your

social media

, PR, and paid ad strategies with a hub where you can schedule posts, analyze your traffic, and identify the best opportunities to reach your target market.

Key features:

  • Site Audit Tool

    • Check your site’s SEO health

    • Domain vs. Domain comparisons

    • Analyze Google ranking factors affecting your website’s performance

    • Track SEO optimization progress

    • Ensure the security of your website with HTTPS checks

  • Keyword research

    • Find the right keywords for your SEO campaign

    • Find keywords with less competition

    • Use keyword grouping to segment your keywords by topic

    • Keywords position tracking

  • Backlink Audit Tools

    • Find all your backlinks using SEMRush’s search console integration

    • Check backlinks’ types

    • Spot your links’ geolocation

  • Organic Traffic Insights

    • Unlock the ‘not provided‘ keywords

    • Merge analytics and search console data

    • Analyze keyword potential

You can use

these tools together

and take a holistic look at the results of each report to create an complete digital marketing plan that helps form your SEO strategy.

Screaming Frog

Cost: Free (With Limitations) / £149.00 per-year

Screaming Frog developed the

SEO Spider Tool

, which is one of the most popular SEO tools on the market today. The free version is a great option for technical

SEO audits

. When you’re ready to dive into your websites’ SEO health you can opt for the paid version that includes features like

unlimited crawling

, integration with other SEO tools, and much more.

Key features:

  • Crawl your full site and lists

  • Audit redirects

  • Crawl path reports

  • Plug into APIs

  • Custom extractions and configurations

  • Analyze internal linking

  • Find orphaned and broken pages

  • Identify missing & duplicate titles

  • Identify missing & duplicate meta descriptions

  • Find images missing alt text


Cost: Free 7-Day Trial | $79/mo

If you are looking for a tool that is easy to use and gives you a visual look at your site's SEO progress, BuzzSumo is a good option. The program gives you intuitive

content insights

that you can use to determine what content is working and what isn't by seeing which keywords are showing up in search engines. It also gives you an inside look into the performance of successful influencers and companies in your field.

Key features:

  • Discover the most shared content across social networks

  • Find influencers for any topic

  • Track your competitor’s content performance

  • Get up to 12 months of data

  • Discover interesting and trending content

  • Export data

Overall, this software has


that look at

influencers and competitors

in your industry to find the keywords that are drawing in visitors for them, so you can find new strategies that are going to work for you as well.

Google Analytics

Cost: Free

If you are familiar with SEO then you’ve probably heard of

Google Analytics

. While Google offers an entire suite of SEO tools, Google Analytics is their original one, and it's one of the most popular because of

everything it analyzes


Key features:

  • Measure traffic by device type

  • Sitespeed by page

  • Setup conversions / goals

  • Identify your user’s demographics

  • Look at new & returning visitors

  • Real-time reporting

  • Group traffic by channels

  • Campaign tracking

  • Add custom alerts

  • Add annotations

  • Automate reporting

  • Build conversion funnels

  • Use regular expressions (REGEX)

  • Calculated metrics

  • Site search

Google Analytics has a lot of tools to help drive your SEO strategy. It can be overwhelming in the beginning so If you’re new to digital marketing you’ll want to start off by

prioritizing the key metrics

that are important to your business.

This SEO tools list features just a few of the many programs that are available to help you track your site's visibility online. As a home service professional, you can leverage your website to gain new customers and build brand recognition in your area. With the help of these DIY tools, you can start managing your site’s SEO presence on your own.

About Housecall Pro

Housecall Pro is a top-rated, all-in-one business solution that helps home service professionals work simpler and grow smarter. With easy-to-use digital tools for scheduling and dispatching jobs, managing payments, automating marketing efforts, and more, Housecall Pro helps Pros efficiently manage every aspect of their business all in one place.

The Housecall Pro platform is available through a mobile app and web portal for Pros across the United States and Canada. Founded in 2013, Housecall Pro has been championing Pros through streamlined solutions and strong community support for over eight years.

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