Zach Crider, owner of
, is no stranger to challenging times. He purchased his company from its previous owner one month before his daughter was born. For four years, he has built up his business, expanding to four trucks. Shortly before the pandemic, Zach was forced to let a technician go and begin working in the field again full-time.
“As pros, we’re scrappy! Those of us that really truly love what we do, we’re scrappy. You can’t knock us down, we’re going to fight.”
In this episode, Zach explains how he’s committed to growing his business.
His strategy is based on two things. The first is
And second is a positive attitude based on acceptance:
“Here's the things that I can't control. There are things that are out of my understanding, but I'm going to do the best with what I have in the moment. It doesn't mean I'm always going to do it right, but I'm going to do the best that I can in that moment.
In this encouraging discussion, Zach spoke to us about marketing and communication strategies during a crisis, how to make and act on tough decisions, and how to focus on the value you provide to customers.