Posted by Juliette Riddle
Uploaded 116 days ago
Are you having trouble getting the word out about your plumbing and/or HVAC company? Maybe you are just starting out and need advice?
There are many options from low cost branding to major investments, Facebook Ads to Networking with real estate agents, but one thing is sure — it has to begin with a company mission and reason to hire your company. Once your company has its unique selling point nailed down, though, where do you begin?
For smaller marketing budgets, Google Ads in a competitive market may not be the right place to put your limited marketing dollars. However, it is still important to have a visible presence online: a quality website, social media business pages, and valuable directory listings such as Yelp and Google My Business will generate calls.
Many members recommend focusing on building digital strategies around Facebook Ads and directories such as Thumbtack and Home Advisor. However, Facebook Advertising, while inexpensive, is hit or miss, and Thumbtack and Home Advisor may send leads, but are they high quality?
Facebook Ads are probably the best of the three if used with a highly targeted strategy, but should also focus more on brand building.
Directory listings such as Thumbtack and Home Advisor are pay per lead style platforms and can yield a high quantity of leads, but may fall short on quality. Many of our members caution others to stay away from Home Advisor for their expensive and questionable lead selling practices. Home Advisor also charges multiple contractors so it becomes highly competitive to book the customer.
Established and new companies alike swear by word of mouth and local community networking. Of course, it still begins with having a defined business mission and brand visibility.
With quality work and exceptional customer service, you can build a referral network with your current customers. While performing work on a customers house, leave a personalized door hanger on the five surrounding houses, visit local supply houses and begin building relationships that can help build a strong referral network.
A recent exchange between Housecall Pro members is a great example of two businesses showcasing a well rounded approach:
Having a strong online presence through Google My Business, Facebook, and a business website is crucial, but it does not mean plumbing and HVAC companies have to spend a fortune to market their services. With great service and a solid company mission, taking a holistic approach through referrals, community connections, Facebook brand awareness, and a personal touch can go a long way to begin building your business. It may take more time, but will pay off with repeat customers being your biggest brand advocates. And, as you grow, you will have more budget to keep increasing online exposure.
There are always individuals looking for a way to make money without working for it, and they see plumbing and HVAC vans loaded with tools as easy targets. It is a service pro nightmare, so how can you protect your property from theft?
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