Posted by Jarrod Miller-Dean
Uploaded 128 days ago
Reputation management is vital to growing your home service company, but it is not as easy as you might think. How many times have you left a restaurant, or had services performed, and left a review if you were happy?
Most customers are so thrilled to have their home cleaned, or plumbing fixed that they quickly move on with their regular schedules and do not think to write a great review for your company.
If you use an automated system through Housecall Pro, after the service, customers receive an email. Make sure that you have an easy link for customers to follow in the follow up message. You can place link directly to your website review site, Facebook, and even your Google My Business site. Yelp discourages asking for reviews, so it is better to not include a Yelp link if explicitly asking for a review. If you do use Yelp, use a phrase such as “Check Us Out on Yelp!”
The most successful way of generating more reviews is by delivering great service in the field and having your service technicians let your customers know to look out for a review link at the time of service.
It is even better if you use a review platform where technicians
can send a request fro feedback at the time of service.
Your technicians are front facing with the customers, so it is immediate and more personal making it more likely customers will want to leave feedback for a great service.
Your website, Yelp, Google My Business, and even Facebook are the best places to direct reviews. Having testimonials on your site shows potential customers more about your company as they view your services, and Yelp, Google My Business, and Yelp all help with search rankings.
And, if you are using Google Local Services, then you want to generate as many 5 star reviews though your Goole My Business as you can to increase your chances of ranking higher through Local Service Ads.
Reviews are crucial to growing your company. Love them or hate them, they are here to stay and taking control of your online reputation is the best way to maintain a positive rating.
Asking customers directly for feedback at the time of service is going to be more successful than passive methods, so enlist your employees through review incentives. If you have the capabilities to track their reviews, try incentivizing them with rewards such as a company barbecue if the company receives a target number of 5 star reviews every quarter.
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