Posted by Jarrod Miller-Dean
Uploaded 136 days ago
If you have claimed your plumbing business on Yelp, chances are you receive multiple solicitation calls persuading you to advertise with them.
Yelp is somewhat of a challenge, as it is not just a matter of deciding if it is a good strategy for your marketing budget, it is deciding to give any amount of money to Yelp. After all, most of us have at best a love hate relationship with the platform.
Yelp advertising does a few things for their advertisers. Namely, they remove competitor ads from your page. This is helpful to you if a customer is researching your company, they are not inundated with other 4 or 5 star contractors.
Your ads will show at the top of the list in your search area and they have decent reporting for phone calls to your business, so you know whether or not quality leads are coming to you from Yelp.
While Yelp denies treating advertisers special and showing more of their 5 star reviews, there are still mixed opinions. In fact, some advertisers have had the opposite happen, they spend money on advertising and even more of their reviews are moved to the non recommended section.
Regardless of the link between advertising and reviews, it should not be the main factor in deciding on advertising or not.
While you can set any budget you like, Yelp charges a monthly fee as part of the cost package. With it, you get phone tracking, the ability to post special offers, and detailed reporting every month.
Clicks, messages, and phone calls are all part of your budget, and like Google Ads, when you reach your threshold, ads stop rotating. Costs are fairly inexpensive and based on viewership, click, and action taken on the site.
Yelp is just like any other lead source, it may work for some and not for others. It is definitely worth looking into and depending on your available budget, something to test. Customers use it as a search engine as well as a place to review companies.
You may also find that even though Yelp is frustrating, it could be a quality lead source.
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